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''Beetle Bailey'' is an American
comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
created by
cartoonist A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comic book illustrators in that they produce both the literary and g ...
Mort Walker Addison Morton Walker (September 3, 1923 – January 27, 2018) was an American comic strip writer, best known for creating the newspaper comic strips ''Beetle Bailey'' in 1950 and ''Hi and Lois'' in 1954. He signed Addison to some of his strips. ...
, published since September 4, 1950. It is set on a fictional
United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, ...
post. In the years just before Walker's death in 2018 (at age 94), it was among the oldest comic strips still being produced by its original creator. Over the years, Mort Walker had been assisted by (among others)
Jerry Dumas Gerald John "Jerry" Dumas (June 6, 1930 – November 12, 2016) was an American cartoonist, best known for his ''Sam and Silo'' comic strip. Dumas was also a writer, illustrator, and essayist, and a columnist for the '' Greenwich Time''. Biography ...
, Bob Gustafson, Frank Johnson and Walker's sons, Neal, Brian and Greg Walker, who are continuing the strip after his death.


Overview

Beetle was originally a college student at Rockview University. The characters in that early strip were modeled after Walker's
Kappa Sigma Kappa Sigma (), commonly known as Kappa Sig, is an American collegiate social fraternity founded at the University of Virginia in 1869. Kappa Sigma is one of the five largest international fraternities with currently 318 active chapters and col ...
fraternity brothers at the
University of Missouri The University of Missouri (Mizzou, MU, or Missouri) is a public land-grant research university in Columbia, Missouri. It is Missouri's largest university and the flagship of the four-campus University of Missouri System. MU was founded in ...
. On March 13, 1951, during the strip's first year, Beetle quit school and enlisted in the U.S. Army, where he has remained ever since. Most of the humor in ''Beetle Bailey'' revolves around the inept characters stationed at Camp Swampy (inspired by
Camp Crowder Fort Crowder was a U.S. Army post located in Newton and McDonald counties in southwest Missouri, constructed and used during World War II. Establishment and purpose Camp Crowder was a military installation named in honor of Major General En ...
, where Walker had once been stationed while in the Army), which is located near the town of Hurleyburg at " Parris Island, S.C." (a real-life Marine Corps base). Private Bailey is a lazy sort who usually naps and avoids work, and thus is often the subject of verbal and physical chastising from his senior NCO, Sergeant Snorkel. The characters never seem to see combat themselves, with the exception of mock battles and combat drills. In fact, they seem to be in their own version of stereotypical comic strip
purgatory Purgatory (, borrowed into English via Anglo-Norman and Old French) is, according to the belief of some Christian denominations (mostly Catholic), an intermediate state after physical death for expiatory purification. The process of purgatory ...
(initially basic training, they now appear to be stuck in time in a regular infantry division). The uniforms of Beetle Bailey are still the uniforms of the late 1940s to early 1970s Army, with green
fatigues Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry i ...
and baseball caps as the basic uniform, and the open
jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors ...
as the basic military vehicle. Sergeant First Class Snorkel wears a green Class A Army dress uniform with a heavily wrinkled garrison cap; the officers wear M1 helmet liners painted with their insignia. Despite this
anachronism An anachronism (from the Greek , 'against' and , 'time') is a chronological inconsistency in some arrangement, especially a juxtaposition of people, events, objects, language terms and customs from different time periods. The most common ty ...
, modern weapons and equipment do make rare appearances. While Beetle Bailey's unit is Company A, one
running gag A running gag, or running joke, is a literary device that takes the form of an amusing joke or a comical reference and appears repeatedly throughout a work of literature or other form of storytelling. Though they are similar, catchphrases are no ...
is that the characters are variously seen performing activities associated with different types of units in the Army, such as
artillery Artillery is a class of heavy military ranged weapons that launch munitions far beyond the range and power of infantry firearms. Early artillery development focused on the ability to breach defensive walls and fortifications during si ...
,
armor Armour (British English) or armor (American English; see spelling differences) is a covering used to protect an object, individual, or vehicle from physical injury or damage, especially direct contact weapons or projectiles during combat, or f ...
,
infantry Infantry is a military specialization which engages in ground combat on foot. Infantry generally consists of light infantry, mountain infantry, motorized infantry & mechanized infantry, airborne infantry, air assault infantry, and mar ...
and
paratroops A paratrooper is a military parachutist—someone trained to parachute into a military operation, and usually functioning as part of an airborne force. Military parachutists (troops) and parachutes were first used on a large scale during Worl ...
. Occasionally dream sequences have appeared where the characters see themselves as seasoned combat veterans, such as Sarge having a dream he was General " Storming Snorkel" briefing on
Operation Desert Shield The Gulf War was a 1990–1991 armed campaign waged by a Coalition of the Gulf War, 35-country military coalition in response to the Iraqi invasion of Kuwait. Spearheaded by the United States, the coalition's efforts against Ba'athist Iraq, ...
, or Beetle imagining himself getting out of the Army and going back to school on the G.I. Bill, where cute coeds all know him as "Bombshell Bailey, the famous war hero". Beetle is always seen with a hat or helmet which covers his forehead and eyes. Even on leave, his "civvies" include a
pork pie hat A pork pie hat is one of several different styles of hat that have been popular since the mid-19th century. It features a flat crown that resembles a traditional pork pie. Buster Keaton and the 1920s The pork pie began to appear in Britain ...
worn in the same style. He can only be seen without it once—in the original strip, when he was still a college student. The strip was pulled and never ran in any newspaper. It has only been printed in various books on the strip's history. One daily strip had Sarge scare Beetle's hat off, but Beetle was wearing sunglasses. One
running gag A running gag, or running joke, is a literary device that takes the form of an amusing joke or a comical reference and appears repeatedly throughout a work of literature or other form of storytelling. Though they are similar, catchphrases are no ...
has Sergeant Snorkel hanging helplessly from a small tree branch after having fallen off a cliff (first time August 16, 1956). While he is never shown falling off, or even walking close to the edge of a cliff, he always seems to hold on to that same branch, yelling for help.


Publication history

During the first two years of ''Beetle Bailey''s run (1950-1952), Walker did all work on the strip himself, including writing, penciling, inking and lettering; however, in 1952 he hired cartoonist
Fred Rhoads Fred Rhoads (October 17, 1921 – February 26, 2000) was an American cartoonist best known for his contributions to George Baker's '' Sad Sack''. Born in Shamokin, Pennsylvania, Rhoads studied illustration in New York from 1940 to 1942, at which ...
as his first assistant. After that, numerous people would assist Walker on the strip through the years. As of 2016, the strip was being syndicated (by
King Features King Features Syndicate, Inc. is a American content distribution and animation studio, consumer product licensing and print syndication company owned by Hearst Communications that distributes about 150 comic strips, newspaper columns, editorial ...
) in 1,800 papers in the United States and the rest of the world. In
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...
, the strip received a dedicated magazine in 1970, with a Norwegian version being added the following year, which is published to this day as of 2020. Denmark also has dedicated (albeit not exclusive) magazine, named "Basserne", first published in 1973.


Characters and story

''Beetle Bailey'' is unusual in having one of the largest and most varied permanent casts of any comic strip. While many of the older characters are rarely seen, almost none have been completely retired.


Main characters

*Private Carl James "Beetle" Bailey—the main character and the strip's namesake, a feckless, shirking, perpetual goof-off and straggler known for his chronic laziness and generally insubordinate attitude. Slack, hapless, lanky and freckled, Beetle's eyes are always concealed, whether by headgear or, in the rare instance of not wearing any (e.g., in the shower), by his hair. He is an expert in camouflage as he is often hiding from Sarge. In early strips, it was revealed that he is the brother of Lois Flagston (née Bailey) of the ''
Hi and Lois ''Hi and Lois'' is an American comic strip about a suburban family. Created by Mort Walker and illustrated by Dik Browne, both of whose offspring currently work on the strip, it debuted on October 18, 1954, distributed by King Features Syndicate.R ...
'' comic strip, which Mort Walker wrote, and
Dik Browne Richard Arthur Allan Browne (August 11, 1917 – June 4, 1989) was an American cartoonist, best known for writing and drawing ''Hägar the Horrible'' and ''Hi and Lois''. Biography Browne attended Cooper Union and got his start at the ''New York ...
drew. Beetle is a member of "Kilo Company" 3rd Battalion of the 9th Infantry Regiment (United States), 13th Division . Beetle's and Lois's grandmother came from Dublin, Ireland. He has an enforced chef's palate from being forced to taste Cookie's questionable preparations. *Sergeant 1st Class Orville P. Snorkel—Beetle's platoon sergeant and nemesis, introduced in 1951. Sarge is known to frequently beat up Beetle for any excuse he can think of, leaving Beetle a shapeless pulp. Once, in the February 2, 1971 strip, he even shoved Beetle through a knothole in the floorboard. Sarge is too lovable to be a villain, however. Obese, snaggle-toothed and volatile, Sarge can be alternately short-tempered and sentimental. He and Beetle seem to have a mutual love/hate relationship; much of the time there is an implied truce between them. They share an uneasy alliance that sometimes borders on genuine (albeit unequal) friendship. Sarge is also a helpless foodie, loves food like crazy and does not miss even a single chance where he can lay his hands on food. He is seen gobbling up cookies and cakes that Beetle's mother lovingly sends him. In some early strips Sarge was married, but he was later
retcon Retroactive continuity, or retcon for short, is a literary device in which established diegetic facts in the plot of a fictional work (those established through the narrative itself) are adjusted, ignored, supplemented, or contradicted by a subs ...
ned into an unmarried Army lifer, who knows next to nothing about civilian life. Despite his grouchiness and bossiness, Sarge ''does'' have a soft side, which he usually keeps concealed. He is from Pork Corners, Kansas. He was also known to be very foul-mouthed, even compared to the rest of the cast. Sarge's mother's maiden name is "Papadopoulos", suggesting that he is of Greek heritage. *Otto—Sgt. Snorkel's anthropomorphic, look-alike bulldog whom Sarge dresses up the same as himself, in an army uniform. Otto is fiercely protective of Sarge and seems to have a particular antipathy towards Beetle. His first appearance was July 17, 1956; originally he was a regular dog who walked on all fours, but Mort Walker finally decided to make him more human-like. As Walker put it, "I guess he's funnier that way." Otto got his army uniform in the June 6, 1958 strip. *Brigadier General Amos T. Halftrack—the inept, frustrated, semi-alcoholic commander of Camp Swampy, introduced in 1951. He loves to golf, much to his wife Martha's dismay. He sometimes harasses his secretary, Miss Buxley. He is 78 years old, from
Kenner, Louisiana Kenner (historically french: Cannes-Brûlées) is a city in Louisiana, United States. It is the largest city in Jefferson Parish, and is the largest incorporated suburban city of New Orleans. The population was 66,448 at the 2020 census. History ...
—though according to Capt. Scabbard he was born in China (April 28, 1971). *Miss Buxley—Halftrack's beautiful, blonde, buxom civilian secretary—and occasional soldier's date (as well as a constant distraction for Halftrack). She used to live in
Amarillo, Texas Amarillo ( ; Spanish for " yellow") is a city in the U.S. state of Texas and the seat of Potter County. It is the 14th-most populous city in Texas and the largest city in the Texas Panhandle. A portion of the city extends into Randall Cou ...
. Miss Buxley has an apparent interest in Beetle and later becomes his girlfriend, but is constantly pursued by Killer. *Lieutenant Sonny Fuzz—very young (with noticeably pointy eyebrows and very little facial hair), overly earnest, anal-retentive and "by the book" and highly susceptible to squeaky furniture. The apple-polishing Fuzz is always trying to impress uninterested superiors (especially Halftrack), and "rub it in the noses" of his subordinates. He was introduced March 7, 1956. Mort Walker said he modeled the character and personality of Lt. Fuzz on himself, having taken himself too seriously after completing Officer Training. Lt. Fuzz has also managed to get on Sarge's bad side, albeit not as much as the enlisted men. A strip had Lt. Fuzz discussing with Sarge about the fact that Beetle Bailey has been a private for a long time and recommends he be sent before a promotion board. Sarge is given flashbacks of all of Beetle's errors, then yells in anger at Lt. Fuzz, who has no idea what he did to anger Sgt. Snorkel (the flashbacks being thought balloons). *Lieutenant Jackson Flap—the strip's first black character, often touchy and suspicious—but effortlessly cool, introduced in 1970. Originally wore an
afro The afro is a hair type created by natural growth of kinky hair, or specifically styled with chemical curling products by individuals with naturally curly or straight hair.Garland, Phyl"Is The Afro On Its Way Out?" ''Ebony'', February 1973. ...
hairstyle, but later shaved it off as later regulations disallowed many hairdos. Has often been seen with a beard, and is in most ways the total opposite to Lt. Fuzz, even though they share the same rank. Walker created Flap due to critique of the all-white crew of the comic strip, and was immediately censored by US Army newspaper "Stars and Stripes" until more critique made the magazine revert the decision and publish strips with Flap in them along the rest. *Cookie (Cornelius) Jowls—the mess sergeant, who smokes cigarettes while preparing the mess hall's questionable menu (infamous for rubbery meatballs and tough-as-rawhide steaks). He practices no sanitary food preparation measures aside from wearing a chef hat, and is almost always seen wearing a tank top. Walker once described him as "the sum of all Army cooks I've met in my life." He bears a striking resemblance to SFC Snorkel and has also been known to occasionally beat up on Beetle. Like Sarge, he also loves food, though he is not above using Beetle as a
guinea pig The guinea pig or domestic guinea pig (''Cavia porcellus''), also known as the cavy or domestic cavy (), is a species of rodent belonging to the genus '' Cavia'' in the family Caviidae. Breeders tend to use the word ''cavy'' to describe the ...
(which Beetle loathes). Although similar to Sarge, Cookie has had the most tension with Snorkel, particularly when Sarge raided the mess hall after Cookie stopped working and the kitchen was off-limits. In the strip of February 8, 2022, he reveals his real first name to be Cornelius. *Private "Killer" Diller—the notorious ladies' man and Beetle's frequent crony—introduced in 1951. *Private Zero—the buck-toothed, naïve farm boy who takes commands literally and misunderstands practically everything. Sometimes Zero serves to enrage Sarge even more than Beetle. Was briefly promoted from Private to Lieutenant during a military exercise (September 29, 2013). Following the exercise, he was returned to his normal rank of E-1 Private (shown in his next strip appearance on Saturday, October 12, 2013). He was raised in Cornpone, Nebraska. *Private Plato—the Camp's resident intellectual; bespectacled, given to scrawling long-winded, analytical, often philosophical graffiti. Named after
Plato Plato ( ; grc-gre, Πλάτων ; 428/427 or 424/423 – 348/347 BC) was a Greek philosopher born in Athens during the Classical period in Ancient Greece. He founded the Platonist school of thought and the Academy, the first institution ...
but based on Walker's pal, fellow cartoonist
Dik Browne Richard Arthur Allan Browne (August 11, 1917 – June 4, 1989) was an American cartoonist, best known for writing and drawing ''Hägar the Horrible'' and ''Hi and Lois''. Biography Browne attended Cooper Union and got his start at the ''New York ...
. Plato is the only character other than Beetle to evolve from the early "college" months of the strip. Asked his full name, he tells Beetle "Aristotle Anaximenes Heraclitus Papagelis".


Supporting characters

*Private Blips—Gen. Halftrack's competent, jaded, not-at-all-buxom secretary ("blips" are small points of light on a
radar Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, Marine radar, ships, spacecraft, guided missiles, motor v ...
screen). She resents Halftrack's constant ogling of Miss Buxley, and though envious of the latter's beauty maintains a polite working relationship with her. *Chaplain Stainglass—"He's praying... he's looking at the food... he's praying again!" According to ''Mort Walker's Private Scrapbook'', Walker based the chaplain on Irish actor
Barry Fitzgerald William Joseph Shields (10 March 1888 – 14 January 1961), known professionally as Barry Fitzgerald, was an Irish stage, film and television actor. In a career spanning almost forty years, he appeared in such notable films as ''Bringing Up Ba ...
's priest character from '' Going My Way'' (1944). He often tries to get Sarge to not beat up Beetle or the men but his efforts are either futile or backfire. *Martha nipsHalftrack—the General's formidable, domineering wife. She is 70 years old and is from Morganfield, Kentucky. Her brother Sgt Knips is the senior NCO at Camp Swampy *Private Rocky—Camp Swampy's long-haired, disgruntled social dissident, a former biker gang member and rebel-without-a-clue, introduced in 1958. Is the editor of the "Camp Swampy Muckateer". *Private Cosmo—Camp Swampy's sunglass-wearing, resident "shady entrepreneur" and huckster. Loosely based on
William Holden William Holden (born William Franklin Beedle Jr.; April 17, 1918 – November 12, 1981) was an American actor, and one of the biggest box-office draws of the 1950s. Holden won the Academy Award for Best Actor for the film ''Stalag 17'' (1953) ...
's Sefton character from ''
Stalag 17 ''Stalag 17'' is a 1953 American war film which tells the story of a group of American airmen confined with 40,000 prisoners in a World War II German prisoner of war camp "somewhere on the Danube". Their compound holds 630 Sergeants representi ...
''; almost forgotten in the 1980s. *Captain Sam
Scabbard A scabbard is a sheath for holding a sword, knife, or other large blade. As well, rifles may be stored in a scabbard by horse riders. Military cavalry and cowboys had scabbards for their saddle ring carbine rifles and lever-action rifles on the ...
—hard-nosed, flat-top wearing officer, commander of A Company and usually depicted as competent. Can be firm with Sarge, but also trusts him. Mort Walker has said that there needed to be at least one normal person in the comic. *Major Greenbrass—staff officer, golf partner, and brother-in-law of Gen. Halftrack. He is most often simply a sounding-board for the general, reacting to his superior's shenanigans instead of causing his own. *Private Julius Plewer—fastidious fussbudget, who eventually became Halftrack's
chauffeur A chauffeur is a person employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine. Originally, such drivers were often personal employees of the vehicle owner, but this has changed to special ...
. *Corporal Yo—the strip's first and only Asian character, introduced in 1990, who tries to bring Japanese efficiency to Company A. Like Major Greenbrass' relationship to General Halftrack, Cpl. Yo is most often simply a conversation partner for Sarge or one of the lieutenants. He is rarely, if ever, shown to be goofing off like the rest of the enlisted men. When introduced he gave his rank as "Corporate" and called himself "Corporate Yo." *Dr. Bonkus—Camp Swampy's loopy staff psychiatrist, whose own sanity is questionable. *Sergeant 1st Class Louise Lugg—a tough soldier who hopes to be Sarge's girlfriend, introduced in 1986. Lt. Flap wondered why Lugg was sent to the camp; Halftrack commented that she showed up after he called the Pentagon to request an overseas assignment—"I asked them to send me abroad." Although more competent than the male enlisted personnel, she has shown moments of stupidity herself. When attempting to try to get Sarge's attention, Beetle advised Sgt. Lugg "to soften him up, then whammo, nail him!" Sarge is then seen getting gifts of beer and comic books "from Louise Lugg", then says to himself he had her figured out all wrong and how sensitive she was. As Sarge is walking, Lugg is seen around a corner with a baseball bat and chains, having taken Beetle's advice too literally. *Bella—Sgt. Louise Lugg's female cat. *Specialist Chip Gizmo— Camp Swampy's resident computer
geek The word ''geek'' is a slang term originally used to describe eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit. In the past, it had a general ...
, was named by a write-in contest in 2002. The contest, sponsored by
Dell Computer Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data s ...
Corp., received more than 84,000 entries. It raised more than $100,000 for the
Fisher House Foundation Fisher House Foundation is a charity and foundation that builds comfort homes where military & veterans families can stay free of charge, while a loved one is in the hospital. Fisher Houses are located at major military and VA medical centers n ...
, a non-profit organization that provides housing for families of patients at military and veterans hospitals. Due to his expertise in
information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology syste ...
, he was often seen working near General Halftrack's office aiding him and Miss Buxley.


Retired characters

*Bunny Piper—Was Beetle's seldom-seen girlfriend (from 1959), before he started dating Miss Buxley. *Buzz—Was Beetle's girlfriend before 1959. * Canteen (early 1950s)—always eating. * Snake Eyes (early 1950s)—the barracks gambler, replaced by Cosmo, Rocky and others. * Big Blush (early 1950s)—tall, innocent, and a great attraction to the girls; many of his characteristics incorporated into both Sarge and Zero. * Fireball (early 1950s)—neophyte who always seems to be in the way, forerunner of both Zero and Lt. Fuzz. * Bammy (early 1950s)—the southern patriot from Alabama who is still fighting the Civil War. * Dawg (early 1950s)—the guy in every barracks who creates his own pollution. * Ozone (late 1950s)—Zero's bigger, even more naïve friend. * Moocher (early 1960s)—stingy and always borrowing things. * Pop (1960s)—married private: gets yelled at by Sarge all day and goes home at night for more abuse from his wife. * Sergeant Webbing—variously described as being from either B Company or D Company. He somewhat resembles Snorkel, except that he lacks the trademark wrinkles in Snorkel's garrison cap and has wavy hair and thick eyebrows. He has pointy teeth. On at least two separate occasions, Webbing engaged Sgt. Snorkel in a cussing duel. He also attempted to one-up Snorkel in anthropomorphizing dogs, leading to Otto's first appearance in uniform, and was most recently seen (recognizably, but not mentioned by name) in 1983. * Rolf (early 1980s)—civilian tennis instructor, very popular with the female cast (including both Mrs. Halftrack and Miss Buxley, much to General Halftrack's consternation). Originally introduced in response to complaints about the constant ogling of Miss Buxley by the male characters. First appearance was in the September 9, 1982 strip, disappeared completely by the mid-1980s. The early strip was set at Rockview University. When Beetle joined the Army, all of the other characters were dropped (although both incarnations of the strip include a spectacled intellectual named Plato). Four characters from the original cast (Bitter Bill, Diamond Jim, Freshman, and Sweatsock) made at least one appearance, in the January 5, 1963 strip.


Extras, one-shots and walk-ons

Beetle's family, etc.: * Mr. and Mrs. Bailey, parents of Beetle, Lois, and Chigger. (The 2/7/52 strip names Beetle's father as Gurney.) * Lois Flagston (née Bailey), Beetle's sister; she and her husband are the title characters of the ''
Hi and Lois ''Hi and Lois'' is an American comic strip about a suburban family. Created by Mort Walker and illustrated by Dik Browne, both of whose offspring currently work on the strip, it debuted on October 18, 1954, distributed by King Features Syndicate.R ...
'' comic strips. Beetle was shown in a crossover where he is first telling Zero and Plato he has taken leave to visit his sister and brother-in-law. He then appears the next day in ''Hi & Lois'', wearing civilian clothes. * Chigger, the younger brother of Beetle and Lois * Hiram "Hi" Flagston, Beetle's brother-in-law and Lois's husband * Chip, Dot, Ditto, and Trixie Flagston, Hi and Lois's children, Beetle's nephews and nieces * Mr. and Mrs. Piper, Bunny's parents Camp Swampy: * A camp doctor whose appearance is consistent, but who is apparently unnamed * An unnamed officers' club bartender, frequent intermediary between the Halftracks * An unnamed Secretary of Defense who has made numerous appearances * Popeye the Sailor once made an indirect appearance in the form of a Halloween mask worn by Zero. He made a one-time appearance in a strip dated July 16, 2012. * 2012 NCS Cartoonist of the Year Tom Richmond made an appearance in a Sunday page. Numerous one-shot characters have appeared over the years, mostly unnamed, including an
inspector general An inspector general is an investigative official in a civil or military organization. The plural of the term is "inspectors general". Australia The Inspector-General of Intelligence and Security (Australia) (IGIS) is an independent statutory of ...
who looks like Alfred E. Neuman, and various officers and civilians. Among the few to be given names is Julian, a nondescript chauffeur eventually replaced by Julius.


Censorship

In 1962, the comic strip was censored because it showed a belly button, and in 2006, the description of Rocky's criminal past was replaced with a non-criminal past.


Self-censoring

Sometimes Mort Walker created strips with raunchy subject matter for his own amusement. This was done at the sketch stage, and those strips were never meant to be published in the U.S. They "end dup in a black box in the bottom drawer", according to Walker. These sketches were sometimes published in
Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and S ...
, however, with a translation underneath. In
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of ...
, they appeared in the Norwegian ''Beetle Bailey'' comic book, ''Billy'', with the cover of the comic marked to show it contained censored strips. To offset any possible negative reaction, the publisher experimented with "scrambling" the strips in the mid-1990s. To see them, the reader had to view them through a "de-scrambling" plastic card. This was discontinued soon afterwards, and the strips later were printed without scrambling. In
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...
, some of these strips were collected in the '' Alfapocket'' series.


Animation

A television series based on the strip, consisting of 50 six-minute
animated cartoon Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...
shorts produced by
King Features Syndicate King Features Syndicate, Inc. is a American content distribution and animation studio, consumer product licensing and print syndication company owned by Hearst Communications that distributes about 150 comic strips, newspaper columns, editori ...
, was animated by Paramount Cartoon Studios in the U.S. and Artransa Film Studios in Sydney, Australia. The series was first broadcast in 1963 as part of ''The King Features Trilogy''. 50 episodes were produced. The opening credits included the sound of a bugle
reveille "Reveille" ( , ), called in French "Le Réveil" is a bugle call, trumpet call, drum, fife-and-drum or pipes call most often associated with the military; it is chiefly used to wake military personnel at sunrise. The name comes from (or ), the ...
, followed by a
theme song Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at ...
specifically composed for the cartoon. In the closing credits Geoff Pike was listed as Director. Beetle was voiced by comic actor and director
Howard Morris Howard Jerome Morris (September 4, 1919 – May 21, 2005) was an American actor, comedian, and director. He was best known for his role in ''The Andy Griffith Show'' as Ernest T. Bass, and as "Uncle Goopy" in a celebrated comedy sketch on Sid Ca ...
with
Allan Melvin Allan John Melvin (February 18, 1923 – January 17, 2008) was an American actor and impressionist, who was cast in hundreds of television episodes from the 1950s to the early 1990s, often appearing in recurring roles on various series. Some of th ...
as the voice of Sarge. Other King Features properties, such as '' Snuffy Smith'' and ''
Krazy Kat ''Krazy Kat'' (also known as ''Krazy & Ignatz'' in some reprints and compilations) is an American newspaper comic strip, by cartoonist George Herriman, which ran from 1913 to 1944. It first appeared in the ''New York Evening Journal'', whose owne ...
'', also appeared in the syndicated series, under the collective title ''Beetle Bailey and His Friends''.
June Foray June Foray (born June Lucille Forer; September 18, 1917 – July 26, 2017) was an American voice actress. She was best known as the voice of such animated characters as Rocky the Flying Squirrel, Natasha Fatale, Nell Fenwick, Lucifer from Disney' ...
did the voice of Bunny, plus all of the female characters involved. Beetle and Sgt. Snorkel were featured prominently in the animated
television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
''
Popeye Meets the Man Who Hated Laughter ''Popeye Meets the Man Who Hated Laughter'', also known as ''The Man Who Hated Laughter'', is a 1972 American animated one-hour television film that was part of ''The ABC Saturday Superstar Movie''. This film united characters from almost every new ...
'', which debuted on October 7, 1972 as an episode of ''
The ABC Saturday Superstar Movie ''The ABC Saturday Superstar Movie'' — retitled ''The New Saturday Superstar Movie'' for its second season — is a series of one-hour animated made-for-television films (some of which also contained live action sequences), broadcast on the ABC ...
''. In the beginning of the show, General Halftrack, and Lt. Flap also appeared in the Chinese Restaurant scene.


1989 special

A 30-minute animated TV special co-written by Mort Walker and Hank Saroyan was produced for CBS in 1989, but did not air due to management changes at the CBS network. It has been released on DVD alongside the 1960s cartoons. Greg Whalen played Beetle,
Bob Bergen Robert Bergen (born March 8, 1964) is an American voice actor. He voices Warner Bros. cartoon characters Porky Pig and Tweety and has voiced characters in the English dubs of various anime. He formerly hosted the children's game show ''Jep!'', ad ...
portrayed Killer,
Henry Corden Henry Corden (born Henry Cohen; January 6, 1920 – May 19, 2005) was a Canadian-born American actor, best known for taking over the role of Fred Flintstone after Alan Reed's death in 1977. His official debut as Fred's new voice was in the 1 ...
was Sgt. Snorkel,
Frank Welker Franklin Wendell Welker (born March 12, 1946) is an American voice actor. He began his career in the 1960s, and holds over 860 film, television, and video game credits as of 2022, making him one of the most prolific voice actors of all time. With ...
was both Zero and Otto,
Linda Gary Linda Gary (born Linda Gary Dewoskin, November 4, 1944 – October 5, 1995) was an American actress. Career Live-action appearances Gary worked as a voice-over artist in animation and also appeared in two live-action films, 1977's ''Joyride T ...
voiced both Miss Buxley and Ms. Blips and General Halftrack was Larry Storch. This special was one of a number of specials made in the same timeframe by King Features/Hearst for TV as potential series pilots; others included '' Blondie & Dagwood'' (co-produced with
Marvel Productions New World Animation Ltd., formerly known as Marvel Productions, was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainmen ...
, who had also collaborated with King Features for the ''
Defenders of the Earth ''Defenders of the Earth'' is an American animated television series produced in 1986, featuring characters from three comic strips distributed by King Features Syndicate—Flash Gordon, The Phantom, Mandrake the Magician, and Mandrake's assistan ...
'' series a few years before) and ''
Hägar the Horrible ''Hägar the Horrible'' is the title and main character of an American comic strip created by cartoonist Dik Browne and syndicated by King Features Syndicate. It first appeared in February 1973 and was an immediate success. Since Browne's retirem ...
'' (co-produced with
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
).


Musical theatre

In 1988, a
musical Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film Musical film is a film genre in which songs by the characters are interwo ...
based on the comic strip premiered at Candlewood Playhouse in New Fairfield,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the ...
for a limited run. Music and lyrics were by Neil and Gretchen Gould. In addition to the familiar characters from the strip, the plot introduced a wayward computer that promoted Bailey to three-star general.


Licensing

* Over the years, ''Beetle Bailey'' characters have been licensed for dolls, T-shirts, salt and pepper shakers, toys, telephones, music boxes, handpuppets, coffee mugs, cookie jars, neckties, lunchboxes, paperback books, games, bobblehead nodders, banks, lapel pins and greeting cards. The Multiple Plastics Corporation manufactured a 1964 Camp Swampy
playset Playsets, or play sets, are themed collections of similar toys designed to work together to enact some action or event. The most common toy playsets involve plastic figures, accessories, and possibly buildings or scenery, purchased together in a co ...
, a tie-in with the cartoon TV show, with character figures accompanying the usual MPC toy GIs and military vehicles. * In 2000,
Dark Horse Comics Dark Horse Comics is an American comic book, graphic novel, and manga publisher founded in Milwaukie, Oregon by Mike Richardson in 1986. The company was created using funds earned from Richardson's chain of Portland, Oregon comic book shops know ...
issued two collectible figures of Beetle and Sarge as part of their line of Classic Comic Characters—statues No. 11 and 12, respectively. In honor of the strip's 50th anniversary, DHC also produced a boxed PVC figure set of seven ''Beetle Bailey'' characters (Beetle, Sarge, Gen. Halftrack, Miss Buxley, Otto, Lt. Flap and Cookie). * BCI Eclipse has released 20 episodes of ''Beetle Bailey'' as part of ''Animated All Stars'', a 2-DVD set (BCI 46952).
Rhino Home Video Rhino Entertainment Company is an American specialty record label and production company founded in 1978. It is currently the catalog division for Warner Music Group. Its current CEO is Mark Pinkus. History Founded in 1978, Rhino was originall ...
also released a DVD containing 10 episodes, along with a couple of ''
Hägar the Horrible ''Hägar the Horrible'' is the title and main character of an American comic strip created by cartoonist Dik Browne and syndicated by King Features Syndicate. It first appeared in February 1973 and was an immediate success. Since Browne's retirem ...
'' and ''
Betty Boop Betty Boop is an animated cartoon character created by Max Fleischer, with help from animators including Grim Natwick.Pointer (2017) She originally appeared in the ''Talkartoon'' and ''Betty Boop'' film series, which were produced by Fleisc ...
'' cartoons. In 2007, ''Beetle Bailey: The Complete Collection'' was released to DVD, containing all 50 shorts grouped randomly into 13 episodes, plus a previously unaired 1989 TV special. * For ''Beetle Bailey''s 50th anniversary in 2000, Gate offered a 1/18th
Willys MB The Willys MB and the Ford GPW, both formally called the U.S. Army Truck, -ton, 4×4, Command Reconnaissance, commonly known as the Willys Jeep, Jeep, or jeep, and sometimes referred to by its supply catalogue designation G503,According to i ...
with figurines of Beetle, Sarge and Otto. The figures were the same scale as the Jeep and were molded in seated poses, so they could be placed in the seats of the model. The Jeep could also be ordered without the figures, with figurines of
Laurel and Hardy Laurel and Hardy were a British-American comedy duo act during the early Classical Hollywood era of American cinema, consisting of Englishman Stan Laurel (1890–1965) and American Oliver Hardy (1892–1957). Starting their career as a duo in t ...
, or figurines of Laurel and Hardy in sailor suits. * In 2010, fashion designer Dr. X and
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the business. It became a di ...
unveiled a limited edition retro/punk rock style line of clothing including T-shirts, leather jackets, Beetle-themed Chuck Taylors shoes and various accessories. * In 2012,
Rolex Rolex SA () is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by Hans Wilsdorf and Alfred Davis in London, the company registered ''Rolex'' as the brand name of ...
and Bamford Watch Department created a Beetle Bailey Rolex watch.


Further reading

(All titles by Mort Walker. Published by Ace Tempo/
Grosset & Dunlap Grosset & Dunlap is a New York City-based publishing house founded in 1898. The company was purchased by G. P. Putnam's Sons in 1982 and today is part of Penguin Random House through its subsidiary Penguin Group. Today, through the Penguin Gr ...
, unless otherwise noted. Year of publication is often based on King Features Syndicate copyright dates for lack of a book date. Book numbers for mass-market paperbacks (from the cover of the earliest available copy) are given before year of publication, for chronological purposes. * ''Beetle Bailey and Sarge'' (1958) Dell (trade PB; illustrations, reprinted 1954-58 strips) * ''Beetle Bailey: A Strip Book'' (1966) Saalfield Books * ''Beetle Bailey (No. 1)'' (T-884, 1968) * ''Fall Out Laughing, Beetle Bailey (No. 2)'' (5305, 1969) * ''At Ease, Beetle Bailey (No. 3)'' (5329, 1970) * ''I Don't Want to Be Out Here Any More Than You Do, Beetle Bailey (No. 4)'' (5348, 1970) * ''What Is It Now, Beetle Bailey (No. 5)'' (5377, 1971) * ''Beetle Bailey on Parade (No. 6)'' (5416, 1972) * ''We're All in the Same Boat, Beetle Bailey (No. 7)'' (5561, 1973) * ''I'll Throw the Book at You, Beetle Bailey (No. 8)'' (5582, 1973) * ''Shape Up or Ship Out, Beetle Bailey (No. 9)'' (5708, 1974) * ''Backstage at the Strips'' (1975) Mason/Charter * ''Take Ten, Beetle Bailey (No. 10)'' (1975) (see also unnumbered 1989 Jove edition) * ''I've Got You on My List, Beetle Bailey (12104, No. 11)'' (1975) * ''Take a Walk, Beetle Bailey (No. 12)'' (12603, 1976) * ''I Thought You Had the Compass, Beetle Bailey (No. 13)'' (12605, 1976) * ''Is That All, Beetle Bailey (No. 14)'' (12613, 1976) * ''About Face, Beetle Bailey (No. 15)'' (12618, 1976) * ''I'll Flip You for It, Beetle Bailey (No. 16)'' (0-448-14037-3, 1977) ($.95 copy) * ''I'll Flip You for It, Beetle Bailey'' (16861, 1977) (1.75 copy) * ''I Just Want to Talk to You, Beetle Bailey (No. 17)'' (14142, 1977) * ''Lookin' Good, Beetle Bailey (No. 18)'' (14143, 1977) * ''I Don't Want to Hear About it, Beetle Bailey'' (0-141-05305-X, 1977) (distributed by Ace) * ''Give Us a Smile, Beetle Bailey (No. 19)'' (17029-9, 1979) * ''Peace, Beetle Bailey (No. 20)'' (1979; 0-441-05248-7 for 1984 Charter edition)) * ''Don't Make Me Laugh, Beetle Bailey (No. 21)'' (16977-0, 1979) * ''Up, Up and Away, Beetle Bailey'' (17203-8, 1980) * ''You're Out of Hup, Beetle Bailey (No. 22)'' (17332-8, 1980) * ''Who's in Charge Here, Beetle Bailey (No. 23)'' (16932-0, 1980) * ''Is This Another Complaint, Beetle Bailey (No. 24)'' (0-448-13777-1, 1981) * ''Would It Help to Say I'm Sorry, Beetle Bailey (No. 25)'' (0-441-91840-9, 1981) * ''Beetle Bailey: You Crack Me Up'' (US 50846-7, 1981) Tor * ''Beetle Bailey: Flying High'' (49-003-8, 1981) Tor * ''Otto'' (16839-1, 1982) * ''Miss Buxley: Sexism in Beetle Bailey?'' (1982) Comicana * ''Beetle Bailey'': ''Activity Game Challenge'' (0-448-15530-3, 1982) * ''Beetle Bailey: Potato Fancakes!'' (Pinnacle 41-338-6, 1980-84?) Tor * ''Beetle Bailey: In the Soup'' (1980-84?) Tor * ''Beetle Bailey: Dog-Gone'' (1980-84?) Tor * ''Beetle Bailey: Not Reverse!'' (49-001-1, 1980-84?) Tor * ''Beetle Bailey: Flying High Giant Size'' (49-003-8, 1981) Tor * ''Beetle Bailey: Hey There!'' (1982) Tor * ''Beetle Bailey Joke Book'' (1982) Tor * ''Beetle Bailey: The Rough Riders'' (1982) Tor * ''Beetle Bailey: General Alert'' (1982) Tor * ''Beetle Bailey: Rise and Shine'' (49-051-8, 1983) Tor, $1.75 * ''Beetle Bailey: Rise and Shine Giant Size'' (still 49-051-8, 1983) Tor, $2.50 (includes strips from another book, possibly ''Play to Win'') * ''Beetle Bailey: Double Trouble'' (1983) Tor * ''Beetle Bailey: Take Ten'' (US 56-092-2, 1984) Tor * ''Beetle Bailey: Surprise Package'' (US 56105-8, 1984) Tor * ''Beetle Bailey: Tough Luck Giant Size'' (US 56098-11984) * ''Beetle Bailey: Operation Good Times (No. 26)'' (0-441-05250-9, 1984) Charter * ''You'll Get a Bang Out of This, Beetle Bailey (No. 27)'' (0-441-05254-1, 1984) Charter * ''Beetle Bailey in "Friends"'' (1984) Dargaud * ''Beetle Bailey in Too Many Sergeants'' (1984) Dargaud * ''Beetle Bailey in The System'' (1984) Dargaud * ''The Best of Beetle Bailey'' (1984, 2005) HRW * ''The Best of Beetle Bailey: A Thirty-Three Year Treasury'' (1984, 2007) Comicana * ''Beetle Bailey: Strategic Withdrawal Giant Size'' (US 56105-8, 1985) Tor * ''Beetle Bailey: Thin Air Giant Size'' (56109-0, 1985) Tor * ''You're All Washed Up, Beetle Bailey (No. 28)'' (0-441-05298-3, 1985) Charter * ''Beetle Bailey: Hard Knocks (No. 29)'' (0-441-05260-61985) * ''Beetle Bailey: Three's a Crowd Giant Size'' (US 56112-1, 1986) Tor * ''Beetle Bailey: Revenge'' (1986) Tor * ''Beetle Bailey: Uncle Sam Wants You'' (US 56115-5, 1986) Tor * ''Big Hits from Beetle Bailey (No. 30)'' (0-441-05263-0, 1986) Charter * ''Did You Fix the Brakes, Beetle Bailey (No. 31)'' (1986) Jove * ''Beetle Bailey: Life's a Beach!'' (US 56117-1, 1987) Tor * ''Beetle Bailey: Undercover Operation'' (US 56119-8, 1987) * ''What's the Joke, Beetle Bailey (No. 32)'' (0-441-05279-7, 1987) Charter * ''Let's Change Places, Beetle Bailey (No. 33)'' (0-515-09088-3, 1987) Jove * ''Beetle Bailey: That Sinking Feeling'' (US 56124-4, 1988) Tor * ''Beetle Bailey: Behind the Eight Ball Again! (No. 34)'' (0-515--09529-X, 1988) Jove * ''Beetle Bailey: Quit Hangin' Around! (No. 35)'' (0-515-09890-8, 1988) Tor * ''Beetle Bailey: Welcome to Camp Swampy!'' (US 56126-0, 1989) * ''Beetle Bailey: Separate Checks'' (US 56128-7, 1989) Tor * ''Beetle Bailey: Quit Clowning Around'' (US 56130-9, 1989) Tor * ''Beetle Bailey: Wiped Out! (No. 36)'' (0-515-10040-4, 1989) Jove * ''Beetle Bailey: World's Laziest Private (No. 37)'' (0-515-10134-6, 1989) Jove * ''Beetle Bailey: Celebration'' (1989) Andrews McMeel * ''Beetle Bailey: Beetle Mania!'' (1990) Tor * ''Beetle Bailey: A Flying Beetle?'' (1990) Tor * ''Beetle Bailey: Advanced Planning'' (US 50868-8, 1990) * ''Beetle Bailey: Sarge Is a Dope!'' (1990) Tor * ''Beetle Bailey: Basket Case (No. 38)'' (0-5-10219-9, 1990) Jove * ''Beetle Bailey: New Outfit! (No. 39)'' (0-515-10313-6, 1990) Jove * ''Beetle Bailey: Another Request for Furlough (No. 40)'' (0-515-10406-X, 1990) Jove * ''Beetle Bailey: Table Service (No. 41)'' (0-515-10499-X, 1991) Jove * ''Beetle Bailey: Let's Grab a Bite! (No. 42)'' (0-515-10575-9, 1991) Jove * ''Beetle Bailey: Wha' Happen? (No. 43)'' (0-515-10673-9, 1991) Jove * ''Beetle Bailey: Beetle Bugged (No. 44)'' (0-515-10759-X, 1992) Jove * ''Beetle Bailey: Corporal Punishment (No. 45)'' (1992) Jove * ''Beetle Bailey: Keep Peeling (No. 46)'' (0-515-11086-8, 1992) Jove * ''Beetle Bailey: Tattle "Tail" (No. 47)'' (0-515-10988-6, 1992) Jove * ''Beetle Bailey: Dream Team (No. 48)'' (1993) Jove * ''Beetle Bailey: Camp Swampy Strikes Again! (No. 49)'' (0-515-11288-7, 1993) Jove * ''Beetle Bailey: Still Lazy After All These Years'' (1999) NBM * ''50 Years of Beetle Bailey'' (2000) NBM * ''Beetle Bailey Book and Figure Set: Sarge'' (2001) Dark Horse Comics * ''Beetle Bailey Book and Figure Set: Beetle'' (2001) Dark Horse Comics * ''Beetle Bailey Book and Figure Set: Miss Buxley'' (2001) Dark Horse Comics * ''Beetle Bailey Book and Figure Set: General Halftrack'' (2001) Dark Horse Comics * ''Mort Walker's Private Scrapbook'' (2001) Andrews McMeel * ''Beetle Bailey, The First Years: 1950–1952'' (2008) Checker * ''Beetle Bailey, Daily and Sunday Strips: 1965'' (2010)
Titan Books Titan Publishing Group is the publishing division of Titan Entertainment Group, which was established in 1981. The books division has two main areas of publishing: film and television tie-ins and cinema reference books; and graphic novels and c ...


Beyond the strip

* ''Beetle Bailey'' also successfully appeared in comic books from 1953 to 1980. The first series was published by
Dell Comics Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1974. At its peak, it was the most prominent and successful American company in the medium.Evanier, Mark" ...
, then
Gold Key Comics Gold Key Comics was originally an imprint of American company Western Publishing, created for comic books distributed to newsstands. Also known as Whitman Comics, Gold Key operated this way from 1962 to 1984. Currently, Gold Key Comics is owned b ...
,
King Comics King Comics, a short-lived comic book imprint of King Features Syndicate, was an attempt by King Features to publish comics of its own characters, rather than through other publishers. A few King Comics titles were picked up from Gold Key Comics ...
and
Charlton Comics Charlton Comics was an American comic book publishing company that existed from 1945 to 1986, having begun under a different name: T.W.O. Charles Company, in 1940. It was based in Derby, Connecticut. The comic-book line was a division of Charlton ...
.
Harvey Comics Harvey Comics (also known as Harvey World Famous Comics, Harvey Publications, Harvey Comics Entertainment, Harvey Hits, Harvey Illustrated Humor, and Harvey Picture Magazines) was an American comic book publisher, founded in New York City by A ...
ran a much-later second series from 1992 to 1994. * The comic strip ''
Hi and Lois ''Hi and Lois'' is an American comic strip about a suburban family. Created by Mort Walker and illustrated by Dik Browne, both of whose offspring currently work on the strip, it debuted on October 18, 1954, distributed by King Features Syndicate.R ...
'', co-created by Mort Walker and Dik Browne, is a
spin-off Spin-off may refer to: *Spin-off (media), a media work derived from an existing work *Corporate spin-off, a type of corporate action that forms a new company or entity * Government spin-off, civilian goods which are the result of military or gov ...
from ''Beetle Bailey'' (Beetle's sister is Lois Flagston). ''Hi and Lois'', also syndicated by King Features, debuted in 1954. Characters from one strip occasionally make guest appearances in the other. * A ''Beetle Bailey'' parody in '' Mad'' from the late 1960s portrays Sarge and Captain Scabbard finally wresting the cap off Beetle's face—revealing the words "Get Out of
Viet Nam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...
!" tattooed on his forehead. * Beetle appeared again in ''Mad'', this time in a
Mort Drucker Morris "Mort" Drucker (March 22, 1929 – April 9, 2020) was an American caricaturist and comics artist best known as a contributor for over five decades in '' Mad'', where he specialized in satires on the leading feature films and televisio ...
spoof of ''
Conquest of the Planet of the Apes ''Conquest of the Planet of the Apes'' is a 1972 American science fiction film directed by J. Lee Thompson and written by Paul Dehn. It is the fourth of five films in the original ''Planet of the Apes'' series produced by Arthur P. Jacobs. The f ...
''. Beetle is seen as a soldier alongside Killer attempting to quash the ape rebellion, with Killer commenting "When we trained for gorilla warfare, I never dreamed we would actually need to use it!" * Beetle again appeared in ''Mad'' alongside Sad Sack in issue 140 in the parody of ''
Patton George Smith Patton Jr. (November 11, 1885 – December 21, 1945) was a general in the United States Army who commanded the Seventh United States Army in the Mediterranean Theater of World War II, and the Third United States Army in France ...
'' retitled ''Put*On'', where in a scene General Put*On is beating up a soldier who is shell-shocked and in the panel Beetle says to Sad Sack "Stop him! He'll tear that man's head off! Quick-get the Chief Surgeon!" which Sad Sack responds, "I've got news for you...that IS the Chief Surgeon!" Then Beetle replies, "That explains it! No WONDER he said he can't fight! Better call the Chaplain!", which Sack retorts, "I can't! He's in bed with a broken jaw! Don't you remember? HE told the General he couldn't fight, TOO!" * Beetle yet again appeared in a 1988 issue of ''Mad'', alongside Sarge, in a segment explaining human anatomy according to cartoonists. Sarge's head shape was used as an example of a "sloping, subhuman skull type" which was also noted in Michael Patterson of '' For Better or for Worse''. Beetle was featured in the section on eyes about having concealed eyes; ''beetlus yardbirdus'', the pupil-less eyes of
Little Orphan Annie ''Little Orphan Annie'' is a daily American comic strip created by Harold Gray and syndicated by the Tribune Media Services. The strip took its name from the 1885 poem " Little Orphant Annie" by James Whitcomb Riley, and it made its debut on ...
; ''annius orphanus'', and the X-ray eyes of
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book '' Action Comics'' #1 ( cover-dated June 1938 and pu ...
; ''kryptonius xrayvisionus''. * Beetle and Sarge guest-starred in the 75th anniversary party of '' Blondie''s Blondie and Dagwood in 2005. * An animated segment featuring Beetle Bailey and his company was seen during the 1970s and 1980s on ''
Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000 ...
'', demonstrating to young viewers the concept of "first" and "last". * A life-size bronze sculpture of Beetle designed by Mort Walker with his son Neal assisting in the sculpting was unveiled at Walker's alma mater, the University of Missouri, on October 23, 1992.


See also

* *


Explanatory notes


References


External links


Beetle Bailey at King Features

BeetleBailey.com

NCS Awards

The TV version at IMDB


(primary source material) {{King Features Syndicate Comics 1950 comics debuts Bailey, Beetle American comic strips Comics adapted into animated series Comics adapted into plays Comics adapted into television series Bailey, Beetle Bailey, Beetle Gag-a-day comics Bailey, Beetle Military humor Military comics South Carolina in fiction