Apple Music 1, previously branded as Beats 1, is a 24/7 music radio
station owned and operated by Apple Inc.
It is accessible through the Apple Music app
on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod) and througthe Apple Music web browser app
Apple Music 1 airs a mix of pop, rap and indie music. Prime-time presenters include Zane Lowe
, Ebro Darden
and Matt Wilkinson.
Apple Music Hits offers a full catalog of the biggest songs from the ’80s, ’90s, and 2000s.
Apple Music Country offers a mix of country songs old and new.
Apple Music Radio is streamed at 64kbit/s and 256kbit/s, utilising HTTP Live Streaming
protocol and the HE-AAC
bought audio equipment maker Beats Electronics
in 2014, which included the ownership of Beats' former music service Beats Music
, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio
service. ''Business Insider
'' later reported that Apple was planning to merge the two services. Apple also hired Zane Lowe as a music curator
The day of Beats 1's launch, ''The Guardian
'' revealed that they had been given pre-recorded examples of Beats 1 programming, and said it "suggests an eclectic mix of programming to fill the 24-hours-a-day of broadcasting."
On September 29, 2015, Zane Lowe said he wasn't sure that Apple Music
needed Beats 1, but said "I hope that there’s a place for it, however I really doubt it."
In December 2015, rumors spread that Apple would expand on the Beats 1 brand and give it sister stations, after Apple registered trademarks for four additional Beats stations.
In September 2016, Apple refreshed the Apple Music interface with the release of iTunes 12.5 and iOS 10
. Beats 1 reportedly became harder to get to, due to the clunky interface of iOS 10's Music app.
In March 2017, Apple claimed that Beats 1 was "the biggest radio station in the world" and beat all other music stations in concurrent listeners.
In March 2020, Beats 1 transitioned to remote broadcasting from the respective homes of the radio hosts in light of the coronavirus outbreak
In May 2020, London headline host Julie Adenuga
announced she was leaving Beats 1 after her years on the station since its inception.
On August 18, 2020, Apple announced the rebranding of Beats 1 to Apple Music 1 and the launch of two new radio stations, Apple Music Hits and Apple Music Country, featuring exclusive original shows from the world's top music hosts and artists.
Reception for the Apple-run station has been mixed. Quartz
analyzed the track list of songs that were aired on Beats 1 in its second week. "Though Beats 1 is an eclectic mix of genres, some listeners have complained that it plays too much hip-hop." However, they did note that "there is a reasonable amount of diversity..."
complained of "dynamic-range compression
, which squashes the volume range of audio" and also said, "The variety can be a blessing and a curse...it jumps all over the musical spectrum...If I wasn't committed to listening to nothing but Beats 1 for this review, I would have turned it off."
had a generally positive review of the station, saying, "Although Beats 1 is advertised as a 24/7 station, it isn’t really true. The schedule is set up on a 12 hour basis, so for the other 12 hours it plays a recording of the last 12 hours...This is frustrating for me, being based in the UK. If I listen in the afternoon and in the following morning, I am likely to hear the same shows repeated...In summary, Beats 1 as a concept is great... It needs some work on the software side and the production side to make it really shine."
Jason Cipriani of ''Fortune
'' wrote, "I haven’t liked every song played on Beats 1, but the personal bond I instantly felt with each DJ has been strong enough for me to resist the urge to go back to a lifeless algorithm."
'' said, "the tech community has been heaping praise on Beats 1...Internet-savvy people have fallen head over heels for old-school monoculture
Rob Price of ''Business Insider
'' said, "So far, I've loved it. I was never much of a radio listener before, and I've enjoyed the eclectic selection it has thrown up."
Kirk McElhearn wrote, "Beats 1 radio is clearly a loss-leader
. Apple has designed it to draw people into Apple Music and get them interested. But the station is designed for just one demographic: the young, pop/rock/hip-hop listener. As such, it’s a non starter for a lot of Apple Music customers, and that’s a shame."
''s review heavily criticized Jaden Smith
's ''MSFTS Frequency'' program and A-Trak
's show ''Day Off'', but was generally positive of their other programming.
After Larry Jackson, Apple Music
's Head of Programming, claimed Beats 1 is the number one music station worldwide, media.info warned readers of believing Apple
's claims without listenership numbers.
Apple Music 1 broadcasts a mix of music focusing on new music and artists. Unlike the playlists for the "stations" on iTunes Radio
, The Next Web claims, "The overarching aim of Beats 1 is to curate cool new music, whether it be new talent or fresh music from established artists." Brooke Reese hosts a show called ''Chart'', which has music premieres and countdowns of popular music in general on Apple Music
. It features both full songs in addition to snippets and previews. However, most shows focus on specific music genres
or musical cultures.
Beats 1 aired Apple's annual Apple Music Festival
(which was formerly known as the iTunes Festival) as well as interviews with popular American music
artists such as Lady Gaga
, Bruno Mars
and Chance the Rapper
. Apple Music Festival was cancelled in 2017. Beats 1 and Apple Music as a whole wanted to focus more on introducing new artists and creating original content.
Apple Music 1 also lets some musicians - such as Lady Gaga, Nicki Minaj
, and Frank Ocean
- host their own shows on the station. In an interview with Digital Trends
' Keith Nelson Jr.
, Zane Lowe praised the format, saying, "We’ve been overwhelmed by...how great the artists are at doing it."
On Blackout Tuesday
, on June 2, 2020, Apple Music 1 (then known as Beats 1) cancelled its existing programming for that day and became a single radio streaming station in celebration of Black music.
In 2015, Apple secured trademarks allowing them to create up to four sister stations for Beats 1.
In August 2020, Apple announced its first two sister stations: Apple Music Hits and Apple Music Country.
* Apple Music
* iTunes Radio
* ''Blonded Radio
* ''Time Crisis with Ezra Koenig
* List of Internet radio stations
Category:Apple Inc. services
Category:Products introduced in 2015
Category:Internet radio in the United States