Bayard Wootten
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Mary Bayard Morgan Wootten (1875–1959) was an American photographer. She named
Pepsi Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
and created its logo for her neighbor
Caleb Bradham Caleb Davis Bradham (May 27, 1867 – February 19, 1934) was an American pharmacist, best known as the inventor of soft drink Pepsi. Early life Bradham was born Caleb Davis Bradham on May 27, 1867, in Chinquapin, North Carolina to George Washing ...
, who invented the drink.


Biography

Wootten was born in
New Bern, North Carolina New Bern, formerly called Newbern, is a city in Craven County, North Carolina, United States. As of the 2010 census it had a population of 29,524, which had risen to an estimated 29,994 as of 2019. It is the county seat of Craven County and t ...
in 1875 to Mary and Rufus Morgan. Wootten attended New Bern public schools and then studied at the State Normal and Industrial College (now the University of North Carolina at Greensboro) from 1892 to 1894. After college, she briefly taught art at the
Arkansas School for the Deaf Founded in 1850, the Arkansas School for the Deaf (ASD) is a state-run public school in Little Rock, Arkansas, United States, serving deaf and hard of hearing students through residential, day school, and part-time enrollment programs. The school ...
and the
Georgia School for the Deaf Georgia School for the Deaf (GSD) is a public residential school for the deaf. GSD provides comprehensive education and services to deaf and hard-of-hearing students between the ages of three and twenty-two. Located in Cave Spring, Georgia, Cave S ...
. When her husband Charles Wootten abandoned her, she returned home to New Bern to support her two sons by painting flowers on china and fine dresses. She even taxidermied animals including an American alligator which is in the Berlin Museum of natural history. She received basic instruction in photography from Edward Gerrock and Ignatius Wadsworth Brock, whom she called Nate. She opened her own photography studio in the shack next to her home on East Front Street in New Bern in 1903 borrowing several cameras and equipment from Gerrock. BW opened a second studio in 1913 on Fort Bragg calling it The Photo Hut. Making exclusive images for the North Carolina National Guard. From this she became the first woman in the North Carolina National Guard. In 1920 she moved to Chapel Hill, where she specialized in portrait photography for the ''Yackety Yack'', the yearbook for the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
, as well as official photography for the Carolina Playmakers (now
PlayMakers Repertory Company PlayMakers Repertory Company is the professional theater company in residence at the University of North Carolina at Chapel Hill. PlayMakers Repertory Company is the successor of the Carolina Playmakers and is named after the Historic Playmakers ...
). She lived in Chapel Hill from 1928 to 1954. The theater work introduced her to the writer
Thomas Wolfe Thomas Clayton Wolfe (October 3, 1900 – September 15, 1938) was an American novelist of the early 20th century. Wolfe wrote four lengthy novels as well as many short stories, dramatic works, and novellas. He is known for mixing highly origin ...
, whom she photographed on many occasions.Receding Image.
''Our State Magazine'' 28 November 2011.
Wootten once instructed her employee Rudy Faircloth to lower her over a cliff to make a photograph of Linville Falls, a famous natural landmark in North Carolina. Anthony Lilly is also a New Bern native who is Wootten's biographer and is writing a script for the motion picture about Wootten's life. Lilly is Wootten's leading expert on her life and has the largest collection of Wootten's personal belongings including letter's, thousands of her original prints, glass plates and her entire photographic studio.Biographical Article: Bayard Wootten.
GalleryC.net
Her photographs illustrated six books, including ''Backwoods America'' by Charles Morrow Wilson, 1934; ''Cabins in the Laurel'' by Muriel Sheppard, 1935; ''Old Homes and Gardens of North Carolina'' by Archibald Henderson, 1939; and ''From My Highest Hill'' by Olive Tilford Dargan, 1941. Wootten is buried in the family plot in historic Cedar Grove cemetery in New Bern NC.


Work

Wootten was the first woman to make a photograph from an airplane in 1914, in
New Bern, North Carolina New Bern, formerly called Newbern, is a city in Craven County, North Carolina, United States. As of the 2010 census it had a population of 29,524, which had risen to an estimated 29,994 as of 2019. It is the county seat of Craven County and t ...
. Wootten was also the first woman in the National Guard, making the rank of
Adjutant General An adjutant general is a military chief administrative officer. France In Revolutionary France, the was a senior staff officer, effectively an assistant to a general officer. It was a special position for lieutenant-colonels and colonels in staf ...
and Chief of Publicity. Her uncle was North Carolina Congressman, Hap Barden. Wootten utilized Barden's power by providing images she made of a deteriorating Camp Bragg. Her images of soldiers forced to live in the poorest of conditions helped save it from closure. Today, we know it as Fort Liberty. Wootten's photography illustrated five books during her lifetime, including ''Charleston: Azalias and Old Bricks'', ''North Carolina Homes and Gardens'', and ''From My Highest Hill''. Her images fill UNC at Chapel Hill year books and newspapers, while her larger than life
pictorialist Pictorialism is an international style and aesthetic movement that dominated photography during the later 19th and early 20th centuries. There is no standard definition of the term, but in general it refers to a style in which the photographer ha ...
photographs line North Carolina State Government building walls and Court Houses. Anthony Lilly, a New Bern native, has written a script which is in pre-production about Wootten's incredible life. Lilly also possess the largest collection of Wootten's images, prints, Glass plates and personal belongings. He also has Wootten's entire 1904-1959 studio contents, including her first camera and all lighting. Lilly will fill the Wootten-Moulton Museum in New Bern North Carolina with these treasures. A book by Jerry Cotton titled ''Light and Air'' was a brief description in words and pictures about Wootten. Anthony Paul Lilly, a New Bern native as well, has written a feature script about Wootten's life and is also publishing a series of books with Fahey/ Klein Gallery in Beverly Hills about Wootten in conjunction with UNC at Chapel Hill. His Wootten-Moulton Museum collection holds hundreds of family letters and business papers detailing the working relationship with Caleb Bradham. During his research he also uncovered Wootten's original concept drawings of the famous drink. In addition to her work as a pioneering photographer and artist, Wootten was a staunch advocate for women's shelter who used her standing and reputation throughout the south to aid women's organizations including the Women's Missionary League. In 1915 she became the President of the League's publicity department, creating all official portraits. In 1913 her portraiture became popular at Camp Bragg. Delivery of her portraits to
Gregg Cherry Robert Gregg Cherry (October 17, 1891June 25, 1957) was the 61st governor of the U.S. state of North Carolina from 1945 to 1949. Biography Born in York County, South Carolina near Rock Hill, Cherry grew up in Gastonia, North Carolina with rel ...
, at the time an ordinary soldier at Camp Bragg, led to a rush of orders. Wootten was granted permission to open a photographic studio on the base, (The Photo Hut ) and Wooten eventually received the first commission for a woman in the National Guard. Her early client, Lieutenant Cherry, became North Carolina's 61st Governor. Cherry Point air station and base was named after Cherry, as well as Cherry Hospital. The Wootten-Moulton Studio received The Showmanship Award from The Walt Disney Company for outstanding achievements in professional photography.


Awards and exhibitions

Wootten received the North Carolina State Award for "Most Beautiful Photographs of Trees in America" from the American Forestry Association in 1934 for her photograph ''Live Oaks''. Her work has been exhibited at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
, the
Century of Progress Exposition A Century of Progress International Exposition, also known as the Chicago World's Fair, was a world's fair held in the city of Chicago, Illinois, United States, from 1933 to 1934. The fair, registered under the Bureau International des Expositi ...
, the Academy of Arts in Richmond, Virginia, and in numerous locations in North Carolina. * 1923, May 3–31: International salon of the Pictorial Photographers of America. Held at the galleries of the Art Center, 65 East 56th Street, New York City, NY. * 1994: "I won't make a picture unless the moon is right--" : early architectural photography of North Carolina by Frances Benjamin Johnston and Bayard Wootten. North Carolina State University, Visual Arts Center.


Works

* Cotten, Jerry W. (1998) ''Light and Air: The Photography of Bayard Wootten.'' North Carolina: The University of North Carolina Press. * Dargan, Olive Tilford (1998) ''From My Highest Hill: Carolina Mountain Folks''. Photographs by Bayard Wootten. Tennessee: University of Tennessee Press. * Henderson, Archibald (1939) ''Old Homes and Gardens of North Carolina''. Photographs by Bayard Wootten. North Carolina: University of North Carolina Press. OCLC Number: 1511096 * Higgins, Anthony (Author), Wootten, Bayard (Photographer) (1939) ''New Castle, Delaware, 1651-1939''. Houghton Mifflin. OCLC Number: 7944271 * Stoney, Samuel Gaillard (Author), Wootten, Bayard (Photographer) (1939) ''Charleston: Azaleas and Old Bricks''. Houghton Mifflin. OCLC Number: 498875680 * Sheppard, Muriel Earley (1935) ''Cabins in the Laurel''. Photographs by Bayard Wootten. North Carolina: Chapel Hill Books * Wilson, Charles Morrow (1935) ''Backwoods America''. Illustrations by Bayard Wootten. Chapel Hill: University of North Carolina Press. OCLC Number: 578736164 * Exhibition Catalog: ''"I won't make a picture unless the moon is right--" : early architectural photography of North Carolina by Frances Benjamin Johnston and Bayard Wootten'', North Carolina State University, Visual Arts Center (1994). Raleigh, NC: Preservation North Carolina. OCLC number: 31321581 * Exhibition Catalog: ''International salon of the Pictorial Photographers of America : held at the galleries of the Art Center, sixty five East Fifty Sixth Street, New York City : from May third to May thirty-first one thousand nine hundred twenty three.'' Pictorial Photographers of America (1923) OCLC Number: 56057729


References

An interview from The New York Times with Wootten's official biographer Anthony Lilly https://nyti.ms/2FrDvgB


Further reading

* This New York Times article was inspired by Anthony Lilly, Wootten's official biographer. {{DEFAULTSORT:Wootten, Bayard 1875 births 1959 deaths University of North Carolina at Greensboro alumni Aerial photographers American portrait photographers Pioneers of photography 19th-century American photographers 20th-century American photographers 19th-century American women photographers 20th-century American women photographers