The Bass Brewery () was founded in 1777 by William Bass in Burton-upon-Trent,

Staffordshire Staffordshire (; postal abbreviation Staffs.) is a landlocked county in the West Midlands region of England. It borders Cheshire to the northwest, Derbyshire and Leicestershire to the east, Warwickshire to the southeast, the West Midlands Cou ...

, England. The main brand was Bass

Pale Ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Diff ...

, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. Its pale ale was exported throughout the

British Empire The British Empire was composed of the dominions, colonies, protectorates, mandates, and other territories ruled or administered by the United Kingdom and its predecessor states. It began with the overseas possessions and trading posts esta ...

, and the company's iconic red triangle became the UK's first registered

trade mark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. ...

. Bass took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington. The brewing operations of the company were bought by

Interbrew Interbrew is subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of São Paulo, Brazil. Brands Interbrew brands have historically included Budweiser, Stella Artois, Boddingtons, Beck's, S ...

(now

Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...

) in 2000, while the retail side (hotels and pubs) were renamed

Six Continents plc Six Continents was a large British-based hotel and hospitality business which was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. History The company was formed in June 2000 when the brewing business of Ba ...

. Because at the time Interbrew controlled a large portion of the UK beer market, the

Competition Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...

instructed Interbrew to sell the Bass brewery along with certain brands to Coors (now

Molson Coors The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 ...

), while retaining the rights to the Bass brand. In 2010, it was widely reported that AB-InBev was attempting to sell the rights to the Bass brand in the UK for around £10 million to £15 million. In the UK, draught Bass (4.4%

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

) has been brewed under contract in Burton by

Marston's Marston's plc is a British pub and hotel operator. Founded by John Marston in 1834, it is listed on the London Stock Exchange. Marston's disposed of its brewing operations in 2020, selling the assets to a newly formed joint venture with the Ca ...

(formerly a relatively minor competitor) for

AB-InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in ...

since 2005, while bottled products are brewed at AB-InBev's own brewery in

Samlesbury Samlesbury () is a village and civil parish in South Ribble, Lancashire, England. Samlesbury Hall, a historic house, is in the village, as is Samlesbury Aerodrome and a large modern brewery owned by Anheuser-Busch InBev. The population at the ...

, Lancashire, for export. Bass is also brewed locally in the United States and Belgium. Bass Ale is a top ten premium canned ale in the UK, with 16,080

hectolitres The litre (international spelling) or liter (American English spelling) (SI symbols L and l, other symbol used: ℓ) is a metric unit of volume. It is equal to 1 cubic decimetre (dm3), 1000 cubic centimetres (cm3) or 0.001 cubic metre (m3). ...

sold in 2010.

History

18th century

Prior to establishing a brewery, William Bass transported ale for brewer Benjamin Printon. Bass sold this carrier business to the

Pickford Pickford is a surname, and may refer to * Sir Alfred Pickford, Alfred "Pickle" Pickford, Scouting luminary and friend of Lord Baden-Powell * Charlotte Hennessy, aka Charlotte Smith Pickford, Canadian-American actress, mother of Mary, Lottie, and Ja ...

family, using the funds to establish Bass & Co Brewery in 1777 as one of the first breweries in Burton-upon-Trent.

19th century

Early in the company's history, Bass was exporting bottled beer around the world, serving the

Baltic Baltic may refer to: Peoples and languages * Baltic languages, a subfamily of Indo-European languages, including Lithuanian, Latvian and extinct Old Prussian *Balts (or Baltic peoples), ethnic groups speaking the Baltic languages and/or originati ...

region through the port of Hull. Growing demand led his son Michael Thomas Bass (1760–1827), to build a second brewery in Burton in 1799 in partnership with John Ratcliff. The water produced from local boreholes became popular with brewers, with 30 operating there by the mid-19th century. His son, Michael Thomas Bass (1799–1884), succeeded on his father's death in 1827, renewed the Ratcliff partnership, brought in John Gretton, and created 'Bass, Ratcliff and Gretton'. The opening of a railway through Burton in 1839 redoubled Burton's preeminence as a brewing town. In the mid-1870s, Bass, Ratcliff and Gretton accounted for one third of Burton's output. A strong export business allowed Bass to boast their product was available "in every country in the globe". By 1877, Bass was the largest brewery in the world, with an annual output of one million barrels. In the 1880s the brewery received unwanted publicity through the lifestyle of Frederick Gretton, son of John Gretton. Having worked for the company when a young man, he drifted away and developed a stable of racehorses. His 'Sterling' and 'Isonomy' were stars of the Turf. But 'Fred,' as he was known was also a heavy drinker and took a mistress, the teenage Fanny Lucy Radmall. In later life she would become a household name as

Lucy, Lady Houston Dame Fanny Lucy Houston, Lady Houston, Baroness Byron ( Radmall; 8 April 1857 – 29 December 1936) was a British philanthropist, political activist and suffragist. Beginning in 1933, she published the '' Saturday Review'', which was best kn ...

. When Fred died of drink in 1883 he left her £6,000 a year, much to the disgust of his family. Following the death of the second Michael Bass in 1884, his son Michael Arthur Bass, later the 1st Baron Burton, took the reins. Both Michael Thomas Bass and his son Lord Burton were philanthropically inclined, making extensive charitable donations to the towns of Burton and

Derby Derby ( ) is a city and unitary authority area in Derbyshire, England. It lies on the banks of the River Derwent in the south of Derbyshire, which is in the East Midlands Region. It was traditionally the county town of Derbyshire. Derby gai ...

. The annual Bass excursions, laid on by the firm for its employees, were the largest operation of its type in the world by a private company. The brewer became a public limited company in 1888. Bass' No. 1 Ale was the first beer to be marketed as

barley wine Barley wine is a strong ale between 6–12% alcohol by volume."Barley wine"

Worthington Worthington may refer to: People * Worthington (surname) * Worthington family, a British noble family Businesses * Worthington Brewery, also known as Worthington's * Worthington Corporation, founded as a pump manufacturer in 1845, later a dive ...

in 1927. They also acquired Thomas Salt in 1927, which was founded in 1774 by Joseph Clay, for over £1,000,000. Bass was one of the original London Stock Exchange

FT 30 The FT 30 (''FT Ordinary Index'' or ''FTOI'', not "FTSE 30") is a now rarely used index that is similar to the Dow Jones Industrial Average. As an index of stocks to represent the real trends on the market, the FT 30 has been superseded by the FTS ...

companies when the listing was established in 1935. Over the next half-century, Bass maintained its UK dominance through acquiring such brewers as

Mitchells & Butlers Mitchells & Butlers plc (also referred to as "M&B") runs circa 1,784 managed pubs, bars and restaurants throughout the United Kingdom. The company's headquarters are in Birmingham, England. The company is listed on the London Stock Exchange an ...

(1961),

Charringtons Charrington Brewery was founded in Bethnal Green, London, in the early 18th century by Robert Westfield. In 1766, John Charrington joined the company, which then traded as Westfield, Moss & Charrington from the Anchor Brewery in Stepney. It merg ...

(1967), Bents-Gartsides (1967), John Joule & Sons (1968), William Stones Ltd (1968), and

Grimsby Grimsby or Great Grimsby is a port town and the administrative centre of North East Lincolnshire, Lincolnshire, England. Grimsby adjoins the town of Cleethorpes directly to the south-east forming a conurbation. Grimsby is north-east of Linco ...

's Hewitt Brothers Ltd (1969), being variously known as ''Bass, Mitchells and Butlers'' or ''Bass Charrington''. Draught Bass ale and Worthingon "E" were merged to become the same product until Bass became preferred as the name of the cask beer and Worthington for keg, although some pubs resisted this distinction. Bass had been reliant on railways to distribute its beer from Burton and owned the country's largest private rail network within the town linking its various premises. From the 1970s it followed the trend to abandon the use of rail freight which had become notoriously unreliable. The switch to road haulage required local transport depots, and in many places small independent breweries were bought and repurposed as such. At this time, along with the other major brewers which now dominated the industry, Bass were moving away from the production of traditional ales in favour of keg beer and particularly Carling lager at Warrington, ignoring opposition from

CAMRA The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, cider and perry and traditional British pubs and clubs. With just under 155,000 members, it is the ...

. In 1988, Bass acquired the rights to franchise the

Holiday Inn Holiday Inn is an American chain of hotels based in Atlanta, Georgia. and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee that year. The chain was a division ...

name outside of North and South America and in 1989 went on purchase the Holiday Inn hotel chain from Holiday Corporation.

1989 "Beer Orders"

During the prime ministership of

Margaret Thatcher Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013) was Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1975 to 1990. S ...

, beer production, distribution and retailing were vertically integrated, with the "Big Six" brewers (Bass among them) accounting for a large portion of UK beer production and sales. Most pubs were "

tied house In the United Kingdom, a tied house is a public house required to buy at least some of its beer from a particular brewery or pub company. That is in contrast to a free house, which is able to choose the beers it stocks freely. A report for th ...

s", owned by one of the brewers, and mostly selling its products. On the advice of the

Director General of Fair Trading The Fair Trading Act 1973 is an Act of the Parliament of the United Kingdom The Parliament of the United Kingdom is the supreme legislative body of the United Kingdom, the Crown Dependencies and the British Overseas Territories. It mee ...

, the

Monopolies and Mergers Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under UK competition law, competition law in the United Kingdom. It was a competiti ...

(later the Competition Commission) released a report entitled "The Supply of Beer: A Report on the Supply of Beer for Retail Sale in the United Kingdom", investigating the nature of the beer industry. The report made recommendations to break up a "complex

monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...

" among beer brewing and sales between the UK's "Big Six" (

Allied An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out among them. Members of an alliance are called ...

, Bass,

Courage Courage (also called bravery or valor) is the choice and willingness to confront agony, pain, danger, uncertainty, or intimidation. Valor is courage or bravery, especially in battle. Physical courage is bravery in the face of physical pain, h ...

Grand Metropolitan Grand Metropolitan plc was a leisure, manufacturing and property conglomerate headquartered in England. The company was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index until it merged with Guinness plc to form ...

Scottish & Newcastle Scottish & Newcastle plc was a brewing company headquartered in Edinburgh, Scotland, which expanded from its home base to become an international business with beer volumes growing almost tenfold. The company was listed on the London Stock Exc ...

, and

Whitbread Whitbread plc is a multinational British hotel and restaurant company headquartered in Houghton Regis, England. The business was founded as a brewery in 1742, and had become the largest brewery in the world by the 1780s. Its largest division ...

), which at that time accounted for "75% of beer production, 74% of the brewer-owned retail estate, and 86% of loan

ties TIES may refer to: * TIES, Teacher Institute for Evolutionary Science * TIES, The Interactive Encyclopedia System * TIES, Time Independent Escape Sequence * Theoretical Issues in Ergonomics Science The ''Theoretical Issues in Ergonomics Science' ...

." Recommendations to limit the number of pubs a brewing company could own were enacted in legislation in 1989, commonly called the "

Beer Orders The Supply of Beer (Tied Estate) Order 1989 and The Supply of Beer (Loan Ties, Licensed Premises and Wholesale Prices) Order 1989, commonly known as the Beer Orders, were Statutory Instruments made by the United Kingdom Secretary of State for Tra ...

", with three years for brewers to dispose of excess pubs. Bass went from owning approximately 7,190 pubs in 1989 to about 2,077 in 2014 (by its successor company

21st century

Following decades of closures, consolidation, and the effects of the Beer Orders, Bass was left by the end of the 20th century as one of only two large remaining breweries in Burton. The Bass company decided to focus on

hospitality Hospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, chevalier de J ...

rather than brewing and Bass' brewing business was sold to the Belgian brewer

(later Anhauser-Busch InBev) in June 2000. The UK government's

again raised concerns about the monopoly implications arising from the deal and instructed Interbrew to dispose of the Bass brewery facility in Burton along with the Carling and

brands, which were all sold to Coors (later

). However, Interbrew was to retain the rights to the Bass Pale Ale brand. With only hotel and pub holdings left in the Bass company's portfolio, the company renamed itself

, which itself split into

and

InterContinental Hotels Group InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Denham, Buckinghamshire, England. It is listed on the London Stock Exchange and is a constituent of the F ...

in 2003. Bottled and keg Bass formerly exported to the US with a higher alcohol content are now produced there domestically by

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

at a Baldwinsville, New York, facility.

Fate of the original Bass brewery in Burton upon Trent

From 2000 to 2005, Bass was produced under licence by Molson Coors in Burton, in the original Bass brewery. When Coors' licence to brew draught Bass came to an end in 2005, a new licence was awarded to Wolverhampton & Dudley Breweries plc (later

Marston's plc Marston's plc is a British pub and hotel operator. Founded by John Marston in 1834, it is listed on the London Stock Exchange. Marston's disposed of its brewing operations in 2020, selling the assets to a newly formed joint venture with the Ca ...

), which transferred production of Bass to its own brewery, also in Burton. The former Bass brewery in Burton, under Molson Coors ownership, underwent renovations in the early 21st century, and as of 2021 brews Carling and other beers for the UK and European market. In 2020, the historic Bass brewery site, adjacent to the contemporary brewery, was put on the market for redevelopment.

Brewery museum

Sited next to the brewery, the Bass Museum of Brewing (later renamed the Coors Visitor Centre & The Museum of Brewing), was Burton-upon-Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening, and the museum was relaunched in May 2010 as the National Brewery Centre.

Branding

Bass was a pioneer in international

brand marketing A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

. "Many years before 1855" Bass applied a red triangle to casks of its Pale Ale. After 1855 the triangles were red, white or blue depending on which of three breweries it came from, but all bottles of Pale Ale had the red triangle from that date. The blue triangle was briefly revived after World War II for Pale Ale that wasn't bottle conditioned. The Bass Red Triangle was the first

to be registered under the UK's Trade Marks Registration Act 1875. The Act came into effect on 1 January 1876 and legend has it that a Bass employee queued overnight outside the registrar's office on New Year's Eve in order to be the first in line to register a trade mark the next morning. As a result, Bass, Ratcliff & Gretton Limited received the first two registrations, the Bass Red Triangle for their pale ale and the Bass Red Diamond next for their strong ale. The trade marks are now owned by Brandbrew SA, an InBev subsidiary based in

Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...

. In June 2013 InBev renamed Bass Pale Ale as Bass Trademark No.1. Bottles of Bass with the Red Triangle logo have occasionally appeared in art and literature, including

Édouard Manet Édouard Manet (, ; ; 23 January 1832 – 30 April 1883) was a French modernist painter. He was one of the first 19th-century artists to paint modern life, as well as a pivotal figure in the transition from Realism to Impressionism. Born ...

's 1882 painting ''

A Bar at the Folies-Bergère ''A Bar at the Folies-Bergère'' (french: Un bar aux Folies Bergère) is a painting by Édouard Manet, considered to be his last major work. It was painted in 1882 and exhibited at the Paris Salon of that year. It depicts a scene in the Folies B ...

'' and in over 40 paintings by

Picasso Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and Scenic design, theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th ce ...

, mostly at the height of his

Cubist Cubism is an early-20th-century avant-garde art movement that revolutionized European painting and sculpture, and inspired related movements in music, literature and architecture. In Cubist artwork, objects are analyzed, broken up and reassemble ...

period around 1914. In the "Oxen of the Sun" episode of

James Joyce James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the modernist avant-garde movement and is regarded as one of the most influential and important writers of ...

's ''

Ulysses Ulysses is one form of the Roman name for Odysseus, a hero in ancient Greek literature. Ulysses may also refer to: People * Ulysses (given name), including a list of people with this name Places in the United States * Ulysses, Kansas * Ulysse ...

'', Bloom observes the Bass logo.

Sponsorship

* Bass sponsored

Derby County Football Club Derby County Football Club () is a professional association football club based in Derby, Derbyshire, England. In 2022, it was announced that DCFC was acquired by Clowes Developments (UK) Ltd, a Derbyshire-based property group. Founded in 1884 ...

from 1984 to 1986. * Bass sponsored Crewe Alexandra Football Club from 1986 to 1989. * Bass sponsored Blackpool Football Club from 1988 to 1990. *Bass sponsored Bohemian Football Club from 1993 to 1994. * Bass was the main sponsor of

Bristol Rugby Bristol Bears (officially Bristol Rugby Club or Bristol Rugby) are a professional rugby union club based in Bristol, England. They play in Premiership Rugby, England's top division of rugby. The club was founded as Bristol Football Club in 18 ...

for 2006–07. * Bass was a major sponsor of

Pontypridd RFC Pontypridd Rugby Football Club ( cy, Clwb Rygbi Pontypridd) are a rugby union team from Pontypridd, Rhondda Cynon Taf, Wales. They compete in the Indigo Group Premiership, which they won for four consecutive seasons between 2012 and 2015, and ...

during the 2009–2011 seasons.

Versions of Bass

Draught Bass

Draught Bass is a 4.4% ABV

cask conditioned Real ale is the name coined by the Campaign for Real Ale (CAMRA) for beer that is "brewed from traditional ingredients, matured by secondary fermentation in the container from which it is dispensed, and served without the use of extraneous car ...

beer. Most prevalent near its

Burton upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. In United Kingdom Census 2011, 2011, it had a ...

and

Derbyshire Derbyshire ( ) is a ceremonial county in the East Midlands, England. It includes much of the Peak District National Park, the southern end of the Pennine range of hills and part of the National Forest. It borders Greater Manchester to the nor ...

heartlands, it is brewed by

in Burton in Yorkshire Squares using English hops and

dry hopping Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whi ...

and is described as "a classic ale with a malty, fruity, nutty aroma and a complex, satisfying flavour". Bottled Bass is not bottle conditioned, and is brewed at Samlesbury, Lancs by AB InBev.

Bass Ale

This is the exported version of Bass, usually brewed to around 5% ABV.

UK keg ales

*Bass Extra Smooth - A 3.6% ABV pasteurised keg version of Bass, brewed to the same recipe, and most popular in the

South West of England South West England, or the South West of England, is one of nine official regions of England. It consists of the counties of Bristol, Cornwall (including the Isles of Scilly), Dorset, Devon, Gloucestershire, Somerset and Wiltshire. Cities an ...

. *Bass Mild XXXX - A 3.1% ABV keg mild.One Stop Shop
/ref> *Bass Best Scotch - A 3.4% ABV keg beer in the

North East of England North East England is one of nine official regions of England at the first level of ITL for statistical purposes. The region has three current administrative levels below the region level in the region; combined authority, unitary authority ...

Scotch ale Strong ale is a type of ale, usually above 5% abv and often higher, between 7% to 11% abv, which spans a number of beer styles, including old ale, barley wine and Burton ale. Strong ales are brewed throughout Europe and beyond, including in Engl ...

style. It was formerly brewed to 3.8% following its launch in 1986.

Shandy Bass

Shandy Bass was a 0.5%

shandy Shandy is beer or cider mixed with a lemon or a lemon-lime flavored beverage. The citrus beverage, often called lemonade, may or may not be carbonated. The proportions of the two ingredients are adjusted to taste but are usually half lemonade ...

made with Bass beer and lemonade. Introduced in 1972, it was made by

Britvic Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands. Hist ...

. It was discontinued in 2018.

Bass overseas

Belgium

Bass Pale Ale has been brewed under licence in Belgium since the Interbrew takeover. It is typically sold in 25cl bottles at 5.2% ABV.

United States

Draught Bass has been exported to America since at least 1966. In 2001, 66,500,000 litres of Bass were sold in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

.Euromonitor, 2011 However Bass suffered under the custodianship of

InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

and later

as it is undergoing heavy decline in American consumption, with 24,200,000 litres sold in the country in 2010.

have pledged funding to support the Bass brand in America, and since June 2012, Bass has been brewed in

Merrimack, New Hampshire Merrimack is a New England town, town in Hillsborough County, New Hampshire, Hillsborough County, New Hampshire, United States. The population was 26,632 as of the 2020 census. There are four villages in the town: Merrimack Village (formerly kno ...

, at 5% ABV for the American market.

Elsewhere

In 1860, Bass was the first foreign beer to be sold in Japan."Double Bass." Financial Times ondon, England3 November 1995: 15. Financial Times. Web. 21 August 2011.

References

External links

Official website (defunct, redirects to Anheuser-Busch)

Bass Logo- Design and History
* {{Authority control 1777 establishments in England Breweries in England Companies based in Burton upon Trent Food and drink companies established in 1777 Companies formerly listed on the London Stock Exchange Mitchells & Butlers InBev brands British companies established in 1777