Bara (genre)

is a colloquialism for a genre of Japanese art and media known within Japan as or . The genre focuses on male same-sex love, as created primarily by gay men for a gay male audience. ''Bara'' can vary in visual style and plot, but typically features masculine men with varying degrees of muscle, body fat, and body hair, akin to bear or bodybuilding culture. While ''bara'' is typically pornographic, the genre has also depicted romantic and autobiographical subject material, as it acknowledges the varied reactions to homosexuality in modern Japan.

The use of ''bara'' as an umbrella term to describe gay Japanese comic art is largely a non-Japanese phenomenon, and its use is not universally accepted by creators of gay manga. In non-Japanese contexts, ''bara'' is used to describe a wide breadth of Japanese and Japanese-inspired gay erotic media, including illustrations published in early Japanese gay men's magazines, western fan art, and gay pornography featuring human actors. ''Bara'' is distinct from ''yaoi'', a genre of Japanese media focusing on homoerotic relationships between male characters that historically has been created by and for women.

Etymology

The term , which translates literally to "rose" in Japanese, has historically been used in Japan as a pejorative for gay men, roughly equivalent to the English language term "pansy". Beginning in the 1960s, the term was reappropriated by Japanese gay media: notably with the 1961 anthology , a collection of semi-nude photographs of gay writer Yukio Mishima by photographer Eikoh Hosoe, and later with in 1971, the first commercially produced gay magazine in Asia. ''Bara-eiga'' ("rose film") was additionally used in the 1980s to describe gay cinema.

By the late 1980s, as LGBT political movements in Japan began to form, the term fell out of use, with becoming the preferred nomenclature for people who experience same-sex attraction. The term was revived as a pejorative in the late 1990s concurrent with the rise of internet message boards and chat rooms, where heterosexual administrators designated the gay sections of their websites as "bara boards" or "bara chat". The term was subsequently adopted by non-Japanese users of these websites, who believed that ''bara'' was the proper designation for the images and artwork being posted on these forums. Since the 2000s, ''bara'' has been used by this non-Japanese audience as an umbrella term to describe a wide variety of Japanese and non-Japanese gay media featuring masculine men, including western fan art, gay pornography, furry artwork, and numerous other categories.

This misappropriation of ''bara'' by a non-Japanese audience has been controversial among creators of gay manga, many of whom have expressed discomfort or confusion over the term being used to describe their work. Artist and historian Gengoroh Tagame has described ''bara'' as "a very negative word that comes with bad connotations", though he later clarified that the term is "convenient for talking about art that is linked by characters that are muscle-y, huge, and hairy", and that his objection was the term's use to describe gay manga creators. Artist Kumada Poohsuke has stated that while he does not find the term offensive, he does not describe his work as ''bara'' because he associates the term with ''Barazoku'', which featured ''bishōnen''-style artwork rather than artwork of masculine men.

History

Context: Homosexuality in Japanese visual art

Representations of homosexuality in Japanese visual art have a history and context dating to the Muromachi period, as seen in and ''shunga'' (erotic woodblock prints originating in the Edo period). While these works ostensibly depict male-male sexual relations, artist and historian Gengoroh Tagame questions whether the historic practices of sodomy and pederasty represented in these works can be considered analogous to modern conceptions of gay identity, and thus part of the artistic tradition to which contemporary gay erotic Japanese art belongs. Tagame instead considers '' musha-e'' (warrior's pictures) to be a more direct forerunner to art styles common in gay manga: in contrast to pederastic ''shunga'', both gay manga and ''musha-e'' portray masculine men with developed muscles and thick body hair, often in cruel or violent scenarios.

1960s: Early erotic magazines

While erotic artwork was a major component of the earliest gay Japanese periodicals, notably the 1952 private circulation magazine , contemporary gay erotic art as medium in Japan traces its origins to the fetish magazine . Published from 1960 to 1974, ''Fuzokukitan'' included gay content alongside straight and lesbian content, as well as articles on homosexuality. Early gay erotic artists Tatsuji Okawa, Sanshi Funayama, Go Mishima and Go Hirano made their debuts in the magazine, alongside unauthorized reproductions of illustrations by gay Western artists such as George Quaintance. ''Bara'', the first Japanese magazine aimed specifically at a gay male audience, was published in 1964 as a members only, small circulation magazine.

Gay erotic art of this period typically depicts what Tagame describes as "darkly spiritual male beauty", emphasizing a sense of sorrow and sentimentalism. Men from "the traditional homosocial world of Japan", such as samurai and ''yakuza'', appear frequently as subjects. The homoerotic photography of Tamotsu Yatō and Kuro Haga served as a significant influence on the initial wave of gay artists that emerged in the 1960s, with very little Western influence seen in these early works.

1970s and 1980s: Genre commercialization

Erotic magazines aimed specifically at a gay male audience proliferated in the 1970s – first ''Barazoku'' in 1971, followed by and in 1974 – leading to the decline of general fetish magazines like ''Fuzokukitan''. These new magazines featured gay manga as part of their editorial material; notable early serializations include by Yamaguchi Masaji () in ''Barazoku'', and ''Tough Guy'' () and ''Make Up'' (メイクアップ) by Kaidō Jin () in ''Adon''. The commercial success of these magazines resulted in the creation of spin off publications that focused on photography and illustrations: ''Barazoku'' launched , while ''Sabu'' launched and ''Sabu Special''. Most notable was among these spin-offs was ''Barakomi'' (), a 1986 supplemental issue of ''Barazoku'' that was the first magazine to publish gay manga exclusively.

By the 1980s, gay lifestyle magazines that published articles on gay culture alongside erotic material had grown in popularity: was launched by photographer Ken Tōgō, ''MLMW'' launched as a lifestyle spinoff of ''Adon'', and ''Samson'' launched as a lifestyle magazine in 1982 before later shifting to content focused on fat fetishism. Most publishers folded their spin-off and supplemental publications by the end of the decade, though gay magazines continued to publish gay artwork and manga.

The artists that emerged during this period, notably Sadao Hasegawa, Ben Kimura, Rune Naito, and George Takeuchi, varied widely in style and subject material. Nonetheless, their artwork was united by a tone that was generally less sorrowful than that of the artists that emerged in the 1960s, a trend Tagame attributes to the gradual decline in the belief that homosexuality was shameful or abnormal. Their work was also more overtly influenced by American and European gay culture in its subject material, with sportsmen, jock straps, and leather garments appearing more frequently than ''yakuza'' and samurai. Tagame attributes this shift to the increased access of American gay pornography for use as reference material and inspiration, and the growth in popularity of sports manga, which emphasized themes of athleticism and manliness.

1990s: ''G-men'' and aesthetic changes

The trend towards lifestyle-focused publishing continued into the 1990s, with the founding of the magazines '' Badi'' ("Buddy") in 1994 and '' G-men'' in 1995. Both of these magazines included editorial coverage of gay pride, club culture, and HIV/ AIDS-related topics alongside gay manga and other erotic content. ''G-men'' was co-founded by Gengoroh Tagame, who made his debut as a gay manga artist in 1987 writing manga for ''Sabu'', and who would emerge as the most influential creator in the medium.

''G-men'' was part of a concerted effort by Tagame to "change the status quo of gay magazines" away from the aesthetic of ''bishōnen'' – delicate and androgynous boys and young men that were popular in gay media at the time – and towards the depictions of masculine men that gay manga is now associated with. The " bear-type" aesthetic pioneered by Tagame's manga in ''G-men'' is credited with provoking a major stylistic shift in Shinjuku Ni-chōme, the gay neighborhood of Tokyo. Following the publication of ''G-men'', the "slender and slick" clean-shaven style popular among gay men was replaced with "stubble, beards and moustaches ..extremely short became the most common hair style and the broad muscular body, soon to evolve to chubby and outright fat, became highly fashionable."

Manga culture significantly influenced gay erotic artwork during this period, and gay manga occupied a central place in the editorial material of both ''Badi'' and ''G-men''. ''G-men'' in particular served an as incubator for up-and-coming gay manga talent, launching the careers of artists such as Jiraiya. The magazine also encouraged steady readership by publishing serialized stories, which encouraged purchase of every issue. Conversely, ''Adon'' removed pornographic material from the magazine entirely; the move was unsuccessful and the magazine folded in 1996.

2000s – present: The decline of magazines and the rise of "''bara''"

Gay magazines declined significantly in popularity by the early 2000s, as the personal advertisement sections that drove sales for many of these magazines were supplanted by telephone personals and later online dating. Nearly all of the major gay magazines folded in the subsequent two decades: ''Sabu'' in 2001, ''Barazoku'' in 2004, ''G-men'' in 2016, and ''Badi'' in 2019. , only ''Samson'' remains active. As magazines declined, new types of gay art emerged from contexts entirely separate from gay magazines. Pamphlets and flyers for gay events and education campaigns in Japan began to feature vector artwork that, while not overtly pornographic, drew on gay manga in style and form. Art exhibitions also became as an area of expression, as new venues and spaces emerged that welcomed the display of gay erotic artwork. With a lack of viable major print alternatives, many gay manga artists began to self-publish their works as ''dōjinshi'' (self-published comics). Gay manga artists like Gai Mizuki emerged as prolific creators of ''dōjinshi'', creating slash-inspired derivative works based on media properties such as '' Attack on Titan'' and '' Fate Zero''.

Beginning in the 2000s, gay manga began to attract an international audience through the circulation of pirated and scanlated artwork on the internet. A scanlation of ''Kuso Miso Technique'', a 1987 one-shot by originally published in ''Bara-Komi'', became infamous during this period as an internet meme. ''Bara'' emerged among this international audience as a term to distinguish gay erotic art created by gay men for a gay male audience from ''yaoi'', or gay erotic art created by and for women (see Comparison to yaoi below). The circulation of these works online led to the formation of an international ''bara'' fandom, and the emergence of non-Japanese gay erotic artists who began to draw in a "''bara'' style" that was influenced by Japanese erotic art. This period also saw the rise in popularity of ''kemono'' (, "beastmen", or anthropomorphic characters analogous to the Western furry subculture) as subjects in gay manga, a trend Tagame attributes to appearances by this type of character in video games and anime.

Concepts and themes

Gay manga is typically categorized based on the body shape of the characters depicted; common designations include , , , and . While the rise of comic anthologies has promoted longer, serialized stories, most gay manga stories are one-shots. BDSM and non-consensual sex are common themes in gay manga, as well as stories based on relationships structured around age, status, or power dynamics. Often, the older or more senior character uses the younger or subordinate character for sexual purposes, though some gay manga stories subvert this dynamic and show a younger, physically smaller, often white-collar man as the dominant sexual partner to an older, larger, often blue-collar man. As with ''yaoi'', the bottom in gay manga is often depicted as shy, reluctant, or unsure of his sexuality. Consequently, much of the criticism of ''yaoi'' – misogyny, a focus on rape, the absence of a Western-style gay identity – is similarly levied against gay manga.

The majority of gay manga stories are pornographic, often focusing on sex to the exclusion of plot and character development. Though some gay manga stories include realistic depictions of gay male lives – addressing subject material such as coming out, gay pride, and same-sex marriage – sex and sexuality is frequently the primary focus. Nonetheless, some gay manga stories explore romantic, autobiographical, and dramatic subject material, and eschew depictions of sex entirely. A notable example of non-erotic gay manga is ''My Brother's Husband'', the first all-ages manga by Gengoroh Tagame, which focuses on themes of homophobia, cultural difference, and family.

Media

Japanese publishing

Until the early 2000s, gay manga was published exclusively in gay general interest magazines. These magazines typically published 8 to 24 page one-shots (standalone single chapter stories), although some magazines, notably ''G-men'', published serialized stories. Several attempts were made at creating publications dedicated exclusively to gay manga prior to the 2000s, notably ''Bara-Komi'' in 1986 and ''P-Nuts'' in 1996, though none were commercially successful.

In 2002, boys' love (BL) publisher Kosai Comics () released the manga anthology , a quarterly anthology featuring what the publisher termed "muscle BL" aimed at a crossover audience of ''yaoi'' and gay manga readers (see Crossover with ''yaoi'' below). Many of the contributors to ''Kinniku-Otoko'' began their manga careers as ''dōjinshi'' creators, and most were women; over time ''Kinniku-Otoko'' came to include gay male artists, notably gay manga artist Takeshi Matsu, who made his debut as an erotic artist in the anthology.

In 2004, ''G-men'' parent company Furukawa Shobu published a pair of manga anthologies aimed at gay men, ''Bakudan'' (published quarterly) and ''Gekidan'' (published bimonthly). Individual titles from these anthologies were collected into ''tankōbon'' under the Bakudan Comics imprint. In 2006, boys' love publisher Aqua Comics (an imprint of ) began publishing the manga anthologies ''Nikutai Ha'' (''Muscle Aqua''), ''Oaks'', and ''G's Comics''. When collected into ''tankōbon'', these manga are issued under the same imprint as Aqua's mainstream ''yaoi'' books, and bear the same trade dress. Since the release of ''The Dangerous Games of Dr. Makumakuran'' by Takeshi Matsu in 2015, no additional gay manga titles have been published by Aqua.

Foreign publishing

Many Japanese publishers and creators of gay manga actively seek foreign readers, though in lieu of official licensed translations, gay manga is often pirated and scanlated into English. In 2008, Spanish publisher La Cúpula published an anthology of works by Jiraiya, and manga by Gengoroh Tagame in 2010. In 2011, the Mexican gay magazine ''Anal Magazine'' published drawings by Gengoroh Tagame in its second issue. Works by Gengoroh Tagame have additionally been translated into French by H&O éditions. The first gay manga to receive an officially-licensed English-language translation was ''Standing Ovations'', a one-shot by Gengoroh Tagame published in the American erotic comics anthology ''Thickness'' (2011–2012). In 2012, Digital Manga published an English-language translation of Reibun Ike's ''Hide and Seek'', a men's love series originally published by Aqua Comics.

In 2013, PictureBox published ''The Passion of Gengoroh Tagame: Master of Gay Erotic Manga'', the first book-length work of gay manga to be published in English. That same year, Massive Goods was founded by Anne Ishii and Graham Kolbeins, two of the editors of ''The Passion of Gengoroh Tagame'', which creates English-language translations of gay manga and products featuring the works of gay manga artists. In December 2014, Fantagraphics and Massive published '' Massive: Gay Erotic Manga and the Men Who Make It'', the first English-language anthology of gay manga. Co-edited by Ishii, Kolbeins, and Chip Kidd, ''Massive'' was nominated for an Eisner Award for Best Anthology. From 2014 to 2016, German book publishing house Bruno Gmünder Verlag published works by Tagame, Takeshi Matsu, and Mentaiko Itto in English under their "Bruno Gmünder Gay Manga" imprint.

Other media

In contrast to hentai and ''yaoi'', which are regularly adapted from manga to original video animations (OVAs) and ongoing animated series, there have been no anime adaptations of gay manga. This can be owed to the significant financial costs associated with producing animation relative to the niche audience of gay manga, as well as the absence of gay manga magazines producing serialized content that would lend itself to episodic adaptation. Despite this, the increased presence of objectified masculine bodies as fan service in anime beginning in the 2010s has been cited as an example of gay manga's influence on mainstream anime, as in series such as ''All Out!!'', '' Free!'', and ''Golden Kamuy''.

Comparison to ''yaoi''

Distinction from ''yaoi''

is an additional manga genre that focuses on gay male romance and sex. The genre is a distinct category from gay manga, having originated in the 1970s as an offshoot of ''shōjo'' manga that was inspired by ''Barazoku'' and European cinema. ''Yaoi'' has historically been created primarily by women for a primarily female audience, and typically features ''bishōnen'' who often do not self-identify as gay or bisexual. The genre is often framed as a form of escapist fiction, depicting sex that is free of the patriarchal trappings of heterosexual pornography; ''yaoi'' can therefore be understood as a primarily feminist phenomenon, whereas gay manga is an expression of gay male identity. Gay manga does not aim to recreate heteronormative gender roles, as ''yaoi'' does with ''seme'' and ''uke'' dynamics.

Crossover with ''yaoi''

The early 2000s saw a degree of overlap between ''yaoi'' and gay manga in BDSM-themed publications. The ''yaoi'' BDSM anthology magazine had several male contributors, while several female ''yaoi'' authors have contributed stories to BDSM-themed gay manga anthologies or special issues, occasionally under male pen names. Concurrently, several ''yaoi'' publishers commissioned works featuring masculine men, aimed at appealing to an audience of both gay manga and ''yaoi'' readers (see Japanese publishing above). Gengoroh Tagame argues that these crossover publications represent the movement of ''yaoi'' away from aestheticism and towards the commercialization of male-male sexuality for a female market.

The late 2010s and onwards have seen the increasing popularity of masculine men in ''yaoi'', with growing emphasis on stories featuring larger and more muscular bodies, older characters, and ''seme'' and ''uke'' characters of physically comparable sizes. A 2017 survey by ''yaoi'' publisher Juné Manga found that while over 80% of their readership previously preferred ''bishōnen'' body types exclusively, 65% now enjoy both ''bishōnen'' and muscular body types. Critics and commentators have noted that this shift in preferences among ''yaoi'' readers, and subsequent creation of works that feature characteristics of both ''yaoi'' and gay manga, represents a blurring of the distinctions between the genres; anthropologist Thomas Baudinette notes in his fieldwork that gay men in Japan "saw no need to sharply disassociate BL from ''gei komi'' when discussing their consumption of 'gay media'."

See also

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* Billy Herrington, American pornographic film actor and subject of the "Gachimuchi Pants Wrestling" internet meme
* LGBT themes in comics
* Pornography in Japan

References

Citations

General and cited references

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{{DEFAULTSORT:Bara (Genre)
Anime and manga genres
Anime and manga terminology
Bear (gay culture)
Gay art
Gay male erotica
Gay male pornographic comics
Gay masculinity
Hentai
Japanese sex terms
LGBT slang
LGBT in anime and manga
LGBT terminology
Male homosexuality
Seinen manga