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Back-story, in the production of
consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, b ...
, is information about the effects of their production.
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
advocates had begun evoking literary backstories to refer to the "backstories" of goods: that is, the impacts on the planet and people, caused by producing and delivering those goods. Without knowledge of the full backstory of a product, a consumer cannot accurately judge whether the impacts of purchasing it are good or bad. Some
environmentalists An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that se ...
and consumer-protection advocates argue that greater corporate and governmental transparency would be a critical step towards
sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
, enabling consumers to make more informed choices, and activists to bring public opinion to bear on practices they consider unethical.Worldchanging , Evaluation + Tools + Best Practices: Spinach, Feedlots and Knowing the Backstory
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See also

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Supply Chain In commerce, a supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products to customers through a distribution system. It refers to the network of organizations, people, activ ...


References

Activism Ecology Production and manufacturing {{ecology-stub