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Babylon Health is a digital-first health service provider that combines an artificial intelligence powered platform with virtual clinical operations for patients. Patients are connected with health care professionals through its web and
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
lication. Their
subscription business model The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, ...
for private healthcare services launched in the UK in 2013. They since expanded internationally to 17 countries including Rwanda and the United States. They also provide services in Cambodia, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The company covers over 20 million people and provides over 5,000 consultations per day.


History

The company was founded in 2013 by Ali Parsa, who was previously the CEO of the Circle Health hospital operator and investment banker. Babylon Health, formerly Babylon Health Services Ltd, is owned by its holding company Babylon Holdings Limited along with Babylon's technology branch, Babylon Partners Limited. In 2014 Babylon Health Services Ltd. became the first service of its kind to be registered with the
Care Quality Commission The Care Quality Commission (CQC) is an executive non-departmental public body of the Department of Health and Social Care of the United Kingdom. It was established in 2009 to regulate and inspect health and social care services in England. I ...
, the health care services regulator and inspector in England. In January 2016, Babylon received the highest financing for a digital healthcare company in Europe with $25 million. Investors include Hoxton Ventures, Kinnevik and the founders of Google Deepmind. In August 2019, $550 million was brought in with a new financing round to further develop the skills of the artificial intelligence of the Babylon software. The equity items corresponds to an assessment of the company of over $2 billion. According to the company, around 4,000 medical consultations are offered per day in 2019.


Services

Babylon Health provides healthcare services through either their website or iOS and Android
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
lications. This is funded through a
subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, a ...
based model, pay-as-you-go payments, centrally funded initiatives like NHS or as part of health insurance packages. Users are able to send questions or photos to the company's team of health care professionals (which includes doctors, nurses, and therapists) in a manner similar to a text message. Alternatively, users can hold video messaging consultations with a clinician to answer questions for common medical topics such as fever, sore throat, allergies, skin irritations, and colds. This service also allows users to receive referrals to health specialists, have drug prescriptions mailed to the user or sent to a pharmacy or to consult with therapists to discuss topics such as depression and
anxiety Anxiety is an emotion which is characterized by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different than fear in that the former is defined as the anticipation of a future threat wh ...
. In situations where a physical examination is required users can book health exams with a limited number of facilities in London, nurse appointments are limited to one location. In addition to the direct healthcare services, users can access various health monitoring tools such as an
activity tracker An activity tracker, also known as a fitness tracker, is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat. It is a type of wearable comp ...
, ordering home blood-test kits and reviewing general lifestyle and fitness questions.


Operations


USA

Babylon began operations in North America in 2018. In August 2019, at the same time as their series C funding announcement, Babylon Health stated that the new investment would, amongst other uses, allow for international expansion into the United States. In May 2020, Babylon Health announced a partnership with Mount Sinai Health Partners, which would make the app and its healthcare services available to New Yorkers during the COVID-19 pandemic. New Yorkers are able to consult doctors from the New York Telemedicine Association. In October 2020, it was announced that Babylon Health and Home State Health had partnered to launch its new Babylon 360 service to health plan members living in 10 counties in Southeast Missouri which would see Babylon serve as the primary care physician via its mobile application. In March 2021, Babylon Health expanded its Babylon 360 services in California with investment in First Choice Medical Group which serves nearly 50,000 Medicare Advantage and Medi-Cal members. It also supports a network of 180 primary care providers and 1,000 specialty providers. In April 2021, Babylon Health acquired Meritage Medical Network, a medical group with 700 physicians based in California. In January 2022, Babylon Health acquired Higi, a consumer health engagement firm, and DayToDay Health, a care management platform.


UK

In the UK, Babylon Health provides services via private subscription, pay-as-you-go & through the private medical insurer Bupa. In November 2017, Babylon launched GP at Hand, providing a free at the point of care, NHS funded service. GP at Hand patients can book virtual appointments through the Babylon App. If necessary, users can request in-person appointments at one of Babylon Health's clinics.  As a functioning clinic, GP at Hand clinicians can prescribe medication, issue sick notes, and refer users to specialists. As of August 2021, Babylon GP at Hand had a list size of over 100,000 patients. The patient population is significantly skewed towards younger patients, with 85% of GP at Hand patients being aged between 20 and 39 - compared with just 28% nationally. In August 2022 Babylon Health announced cuts to its NHS GP at Hand service in Birmingham as it was not profitable. Babylon also ended a ten-year partnership with the
Royal Wolverhampton NHS Trust The Royal Wolverhampton NHS Trust (formerly Royal Wolverhampton Hospitals NHS Trust) runs New Cross Hospital and West Park Rehabilitation Hospital in Wolverhampton and Cannock Chase Hospital in Cannock. In December 2020 it agreed to appoint a jo ...
after only 2 years as it wasn't making enough revenue.


Rwanda

In September 2016, Babylon Health launched in Rwanda as Babyl, in partnership with the
Bill and Melinda Gates Foundation The Bill & Melinda Gates Foundation (BMGF), a merging of the William H. Gates Foundation and the Gates Learning Foundation, is an American private foundation founded by Bill Gates and Melinda French Gates. Based in Seattle, Washington, it was l ...
. Rwanda was the first country outside of the UK to acquire Babylon Health's services. By May 2018, Babyl was reported to have 2 million members, covering roughly 30% of Rwanda's adult population. During 2018 Babylon launched their artificially intelligent chatbot in Rwanda. At the time of launch, the Babylon AI system did not include some common diseases relevant to Rwanda such as TB or Malaria. In January 2020, Babylon Health reported 1 million completed consultations in Rwanda. In March 2020, the company signed a 10-year partnership with the Rwandan government, agreeing to roll out Babyl to all Rwandans over the age of 12 through the government's community-based health insurance scheme, Mutuelle de Santé.


Canada

In September 2018, Babylon formed a partnership with the Canadian digital solutions company
Telus Health TELUS Health, a division of TELUS Communications Inc, is a Canadian provider of digital health technology and services with close to 3,000 employees. Based in Montreal, Quebec with offices in Quebec, Ontario, Alberta, and British Columbia ...
to deliver Healthcare services in Canada. In 2021, Babylon stopped providing clinical healthcare services in Canada and have entered into a software licensing deal with Telus.


Funding

In January 2016, Babylon raised a $25 million
Series A round A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exch ...
. This was considered the highest raised funding for a digital health venture in Europe. Its investors include the Hoxton Ventures and
Kinnevik AB Kinnevik AB () is a Swedish investment company that was founded in 1936 by the Stenbeck, Klingspor and von Horn families. Kinnevik is an active and long-term owner investing primarily in digital consumer businesses. Current CEO, Georgi Ganev, ...
. In April 2017, it raised a further $60 million to develop its artificial intelligence capabilities. Babylon's series C funding in August 2019 was led by Saudi Arabia's Public Investment Fund. It raised $550 million. At the time it was rumored that the round was due to have a cap of $400M, making it oversubscribed. Notable investors include the ERGO Fund,
Kinnevik AB Kinnevik AB () is a Swedish investment company that was founded in 1936 by the Stenbeck, Klingspor and von Horn families. Kinnevik is an active and long-term owner investing primarily in digital consumer businesses. Current CEO, Georgi Ganev, ...
, and VNV Global former known as Vostok New Ventures. In April 2020,
Kinnevik AB Kinnevik AB () is a Swedish investment company that was founded in 1936 by the Stenbeck, Klingspor and von Horn families. Kinnevik is an active and long-term owner investing primarily in digital consumer businesses. Current CEO, Georgi Ganev, ...
reduced their valuation of Babylon due to "greater uncertainty over the roll-out of existing partnership contracts as a result of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
." In September 2020, Kinnevik further reduced their valuation of Babylon by 10% while peer companies such as VillageMD and Livongo grew by 209% and 199% respectively. In October 2021 Babylon listed on the
NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
(ticker BBLN) via a SPAC merger with Alkuri Global Acquisition Corp. In May 2022 the share price dropped from around $1.50 to $1. Parsa said "the UK government pays you to look after people in our verageage cohort two to three times a year... in reality people use us six or seven times a year and we actually lose money on every member that comes in." The company had announced a near threefold increase in revenue for the first quarter of 2022, to $266 million.


Criticisms and controversy


Unsupported claims and chatbot safety

There have been concerns raised regarding the governance of Babylon Health, in particular the use of misleading promotional claims and the safety and quality of the advice offered by its artificially intelligent
chatbot A chatbot or chatterbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. Designed to convincingly simulate the way a human would behav ...
.Critical safety concerns relating to the chatbot were raised with UK regulatory authorities. In June 2018, the company announced that its AI had the ability to diagnose health issues as well as a human doctor, however these claims have been widely disputed and the methods of evaluation utilised by Babylon discredited. In November 2018, a ''Lancet'' publication concluded; "Babylon's study does not offer convincing evidence that its Babylon Diagnostic and Triage System can perform better than doctors in any realistic situation, and there is a possibility that it might perform significantly worse. If this study is the only evidence for the performance of the Babylon Diagnostic and Triage System, then it appears to be early in stage 2 of the STEAD framework (preclinical). Further clinical evaluation is necessary to ensure confidence in patient safety." The safety concerns relating to the chatbot highlighted significant gaps within the
medical device A medical device is any device intended to be used for medical purposes. Significant potential for hazards are inherent when using a device for medical purposes and thus medical devices must be proved safe and effective with reasonable assura ...
regulatory framework for
eHealth eHealth (also written e-health) is a relatively recent healthcare practice supported by electronic processes and communication, dating back to at least 1999. Usage of the term varies as it covers not just "Internet medicine" as it was conceived ...
Apps. Currently in the UK, AI Healthcare chatbots can be registered as a class 1 medical device (comparable to spectacles and walking frames), hence are not subject to any form of regulatory approval. In February 2020, safety concerning relating to the Babylon AI Chatbot were the subject of a BBC Newsnight investigation. The UK's medical device regulatory body, MHRA, has acknowledged the 'concerns' regarding Babylon Health.


Investigation by Alberta's Privacy Commissioner

In April 2020, Alberta's privacy commissioner launched two investigations into Babylon, by
Telus Health TELUS Health, a division of TELUS Communications Inc, is a Canadian provider of digital health technology and services with close to 3,000 employees. Based in Montreal, Quebec with offices in Quebec, Ontario, Alberta, and British Columbia ...
, over non-compliance and medical privacy concerns. The reports found that the province's health information privacy laws when ignored when the Telus Babylon App was launched commenting; "I think what we have here is an example of an app that was developed in another jurisdiction and was dropped into Alberta without due regard for Alberta's legislation".


Sales of COVID-19 antibody tests

In May 2020, Babylon Health marketed a non-MHRA approved COVID-19 antibody home testing kit that used capillary blood (finger-prick). Abbott which developed the antibody test to work on venous samples released a statement to advice that the test should not be conducted with finger prick samples. The Medicines and Health Products Regulatory Agency (MHRA) asked all providers of COVID-19 antibody testing services using capillary blood collected by a finger-prick to stop providing these services and advised the public to ignore any result they get from the private kits.


Babylon App Data breach

On 9 June 2020, a
data breach A data breach is a security violation, in which sensitive, protected or confidential data is copied, transmitted, viewed, stolen or used by an individual unauthorized to do so. Other terms are unintentional information disclosure, data leak, inf ...
occurred in which three patients were provided with access to recordings of other patients video consultations. Babylon Health claimed the breach was live for 2 hours and was due to a software error. Following the breach, a Digital Health investigation found that a series of technical information exposing potential weaknesses in Babylon Health's technology was freely available through a Firebase database mistakenly left open. Babylon Health's app security score was 10/100, putting it in the "critical risk" category, according to the CVSS scoring, globally recognised standard for testing software and scoring its weaknesses. The full assessment report has been published on GitHub.


Legal dispute with Care Quality Commission

In 2017, Babylon made a legal challenge in the High Court to prevent the
Care Quality Commission The Care Quality Commission (CQC) is an executive non-departmental public body of the Department of Health and Social Care of the United Kingdom. It was established in 2009 to regulate and inspect health and social care services in England. I ...
(CQC) from publishing a report that raised a number of concerns regarding the potential for prescriptions being misused and information not always being shared with the patient's primary GP. The High Court ruled against the injunction and the report was published on 8 December. Babylon has also agreed to pay the regulator £11,000 in costs.


References

{{Reflist


External links


Official website
2013 establishments in England Medical technology companies of the United Kingdom Companies based in the Royal Borough of Kensington and Chelsea Health information technology companies Private providers of NHS services Companies listed on the New York Stock Exchange Special-purpose acquisition companies