History
The BBC Learning Zone was launched as The Learning Zone on 9 October 1995, as an extension service of BBC2, to free up more of their schedule. Previously, these educational programmes had been based on the channel in mornings and often until the early afternoon on weekdays. However, following the channel's rebranding to the '2' idents and the increased viewer perception that resulted from it, the channel was anxious to use more of their daytime for different programming. The Learning Zone was the solution to this problem. The idea had been around for a while: by 1995 ITV was operating as a 24-hour channel, freeing up their prime time and daytime schedules. TheProgramming
The service, upon launch, was used for the transfer of programming, including the bulk ofPresentation
Upon launch on 9 October 1995, the strand was introduced with a variation of the '2' idents and had a logo featuring an orange stylised Learning Zone logo. On 6 October 1997, when the strand became separate, the station's current identification was created, showing an oak tree and an acorn. The acorn falls from a tree, while a number of identification processes take place, including a thermal image, a database match on computer, measurements taken, newspaper archives, aerodynamic investigation, cross section, 3D image and the name in different languages before the acorn finally falls to the ground and seeds to become an oak sapling. The ident is accompanied by an updated logo featuring the BBC logo and 'Learning Zone' written after in capital letters. The identification was generally only used at the beginning of the strand. Links between programmes were made using programme menus and continuity voice overs. Programme menus and static information slides were made using the logo at the bottom, and an image related to the identification featuring in the background. Very few programme slides and promotions were used. In 2004, four supplementary idents were introduced to link into the programmes themselves. They still featured the 1997 presentational style and were based around the theme of the seasons, with one used each season. They featured the oak tree in the background and people at rest and play around it. The 1997 ident was still used to open the strand. Also introduced in 2004, were opening films to introduce the programme menu. These featured clips showing on screen of the programmes in the Learning Zone and of the acorn falling, before a version of the logo with back-lighting moving from left to right, accompanied by the music 'Wired' by Atmosphere Music Ltd. The programme menu was also redesigned with falling acorns as the background. Both new devices were colour-coded to the strand: blue for Open University, green for languages and red for schools. Unusually for a terrestrial BBC channel, the strand is accompanied by a BBC TwoSimilar strands
*Schools programming had previously been broadcast in a designated BBC Schools strand shown in the morning and early afternoon onReferences
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