''Your Kaiser Dealer Presents Kaiser-Frazer "Adventures In Mystery" Starring Betty Furness in "Byline"'' is a brief series of live mysteries that aired from November 4 through December 9, 1951, on

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

. In the 1950s, when companies directly sponsored entire TV programs, it was not unusual for a sponsor to place its name directly on the title of the show (such as ''The

US Steel United States Steel Corporation, more commonly known as U.S. Steel, is an American integrated steel producer headquartered in Pittsburgh, Pennsylvania, with production operations primarily in the United States of America and in several countries ...

Hour'' or ''The

Bell Telephone The Bell System was a system of telecommunication companies, led by the Bell Telephone Company and later by the American Telephone and Telegraph Company (AT&T), that dominated the telephone services industry in North America for over one hundre ...

Hour''). The full fourteen-word title by sponsor

Kaiser Motors Kaiser Motors (formerly Kaiser-Frazer) Corporation made automobiles at Willow Run, Michigan, United States, from 1945 to 1953. In 1953, Kaiser merged with Willys-Overland to form Willys Motors Incorporated, moving its production operations ...

is believed to be the longest for any program in US television history. The show was usually known simply as ''Byline'' during its six-week

prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...

run, and as ''

News Gal ''News Gal'' is a TV series produced by the DuMont Television Network, and shown on both DuMont and ABC. Broadcast history ''News Gal'' was produced by DuMont in 1951, and shown on ABC as '' Your Kaiser Dealer Presents Kaiser-Frazer "Adventures I ...

'' when the series aired Saturdays at noon on the

DuMont Television Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...

for two weeks in October 1951.

Betty Furness Elizabeth Mary Furness (January 3, 1916 – April 2, 1994) was an American actress, consumer advocate, and current affairs commentator. Early years Furness was born in Manhattan, the daughter of wealthy business executive George Choate Furness ...

portrayed a newswoman who fought espionage. Other actors featured in the program included Don Cherry, Hank Frost, David Ross, and Bill Stern.

References

External links

* American Broadcasting Company original programming 1950s American anthology television series 1951 American television series debuts 1951 American television series endings American live television series Black-and-white American television shows Television series about journalism English-language television shows {{US-drama-tv-prog-stub