buy.at was an online
affiliate marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...
platform launched it 2002. It was bought by
AOL in 2008 and sold to Digital Window in 2010. It was replaced by Digital Window's "Affiliate Window" on June 11, 2012. This coincided with the US launch of Affiliate Window's platform for advertisers and publishers. The domain was bought by company Frankcom IT Service in January 2017 together with others to be projected later.
History
The buy.at affiliate network in 2002 by
British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies.
** Britishness, the British identity and common culture
* British English, ...
company Perfiliate Technologies Ltd, which was founded in 1999. The network grew to become the UK’s largest independent affiliate marketing network. The company generated an average 250% year-over-year revenue growth from 2004 to 2006. It was the UK’s ninth fastest-growing technology company in the 2007 according to ''
The Sunday Times
''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, w ...
s
Tech Track 100
The Sunday Times Tech Track 100 is an annual league table published in association with The Sunday Times newspaper in the UK. It ranks Britain’s 100 private technology (TMT) companies with the fastest-growing sales over their last three years. ...
, and the fastest-growing affiliate network in the UK according to ''
New Media Age
''New Media Age'' (''NMA'') was a weekly news magazine, covering business is use of interactive media in the UK is now ''Econsultancy''.
New Media Age is owned by Centaur Media, Centaur Media plc. It was launched as a newsletter in May 1995 under ...
'' (NMA).
buy.at received several awards for campaign performance and overall operations:
*2003 New Statesman New Media Award for ‘Contribution to Civic Society'
*2003 Finalist in the Revolution 2003 Awards for ‘Most Innovative Online Business'
*2003 Regional winner of the National E-Commerce Awards, E-Trading Category
*2007 Travolution award for best affiliate marketing campaign (LateRooms)
*Highly commended as ‘Publisher Choice of Network 2007’ at The Performance Marketing Awards (formerly A4U awards)
*Highly commended for the ‘Innovation in Affiliate Marketing – Network Award’ at The Performance Marketing Awards (formerly A4U awards) in 2007
In 2007, buy.at acquired Lightstate (rebranded as buy.at leads) to expand capabilities and product offerings for advertisers and affiliates in the lead generation space. The same year it expanded to the United States, opening an office in New York and launching
Ticketmaster
Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Enter ...
’s US affiliate program in December.
buy.at was bought by AOL in 2008 to operate as a wholly owned business unit of
Advertising.com
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
. This acquisition marked the official launch of buy.at’s network in the United States.
Coinciding with AOL’s ‘Platform-A’ European expansion, buy.at began supporting clients in Denmark, Finland, the Netherlands, Norway and Sweden in 2009. In the same year, buy.at’s Agnieszka Marchewka was commended for ‘Publishers Choice of Account Manager’ at The Performance Marketing Awards (formerly A4U awards).
In 2010, AOL sold buy.at t
Digital Window who already owned Affiliate Window in the UK.
In 2017 the domain was sold again - together with a high quality .at domain portfolio - to company Frankcom IT Service in Germany.
References
External links
buy.at Homepage
{{DEFAULTSORT:Buy.At
Affiliate marketing
AOL
Internet properties established in 2002