"Butterfly Effect" (stylized in
all caps) is a song by American rapper and singer
Travis Scott. It was released by
Epic Records
Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America
Sony Corporation of America (SONAM, also known as SCA), is the American arm of the Japanese conglomerate Sony Group ...
on May 15, 2017, as the lead single from Scott's third studio album, ''
Astroworld'' (2018). The song was written by Scott with Canadian producers
Murda Beatz
Shane Lee Lindstrom (born February 11, 1994), known professionally as Murda Beatz, is a Canadian record producer. He has produced hit singles like " Butterfly Effect" by Travis Scott, "Back on Road" by Gucci Mane, "Nice for What" by Drake, "Moto ...
and Felix Leone.
Background
During a performance in Portsmouth, Virginia on May 4, 2017, Scott hinted at the release of new music in a freestyle. Scott can be heard saying: "Dropping new music in a few days. Bout to go crazy for a few days." The song was released alongside two other songs from Scott on
SoundCloud
SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
, including "A Man" and "Green & Purple", which featured American rapper
Playboi Carti.
Reception
Lawrence Burney of ''
Vice
A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'' magazine said: "'Butterfly Effect' is textbook slurred Scott number, with backing vocals that sounds eerily similar to Migos' 'Slippery.'" Madeline Roth of
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
said the song is "hazy" and "low-key". Similarly, Tom Breihan of ''
Stereogum
''Stereogum'' is a daily Internet publication that focuses on music news, reviews, interviews, and commentary. The site was created in January 2002 by Scott Lapatine.
''Stereogum'' was one of the first MP3 blogs and has received several award ...
'' said: "'Butterfly Effect' is low-key and melodic, with some sharp production from Drake collaborator Murda Beatz."
"Butterfly Effect" debuted at number 99 on the US
''Billboard'' Hot 100 on the week of June 17, 2017, and peaked at number 50 following the release of ''Astroworld''.
The single was certified
quadruple platinum by the
Recording Industry Association of America
The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for combined sales and streaming equivalent units of 4,000,000 units in the United States.
Music video
The music video was released on July 13, 2017 via Travis Scott's
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
channel. It was directed by BRTHR, who also directed the video to Scott's "
Goosebumps".
Live performances
On May 17, 2017, Scott performed "Butterfly Effect" for the first time at a show in St. Louis. On August 27, 2017, he performed the chorus of the song with
Thirty Seconds to Mars
Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, pe ...
on their song "
Walk On Water" at the
MTV Video Music Awards
The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
. Scott also performed the song at the
MTV Europe Music Awards on November 12, 2017.
Personnel
Credits adapted from
Tidal
Tidal is the adjectival form of tide.
Tidal may also refer to:
* Tidal (album), ''Tidal'' (album), a 1996 album by Fiona Apple
* Tidal (king), a king involved in the Battle of the Vale of Siddim
* TidalCycles, a live coding environment for music
* ...
.
*
Murda Beatz
Shane Lee Lindstrom (born February 11, 1994), known professionally as Murda Beatz, is a Canadian record producer. He has produced hit singles like " Butterfly Effect" by Travis Scott, "Back on Road" by Gucci Mane, "Nice for What" by Drake, "Moto ...
– production
* Felix Leone – co-production
* Thomas Cullison – engineering assistance
*
Mike Dean – master engineering
* Blake "Blizzy" Harden – mix engineering, record engineering
Charts
Weekly charts
Year-end charts
Certifications
References
{{authority control
2017 singles
2017 songs
Travis Scott songs
Song recordings produced by Murda Beatz
Songs written by Murda Beatz
Songs written by Travis Scott
Epic Records singles
Experimental hip hop songs