Butterfield Market is an upscale grocery store with its original store located at 1114

Lexington Avenue Lexington Avenue, often colloquially abbreviated as "Lex", is an avenue on the East Side of the borough of Manhattan in New York City that carries southbound one-way traffic from East 131st Street to Gramercy Park at East 21st Street. Along it ...

. On September 2, 2020, it opened its second store located at 1150

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...

, also in the

Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the borough of Manhattan in New York City, bounded by 96th Street to the north, the East River to the east, 59th Street to the south, and Central Park/Fifth Avenue to the wes ...

neighborhood of the

borough A borough is an administrative division in various English-speaking countries. In principle, the term ''borough'' designates a self-governing walled town, although in practice, official use of the term varies widely. History In the Middle Ag ...

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. It is named for the old

telephone exchange name A telephone exchange name or central office name was a distinguishing and memorable name assigned to a central office. It identified the switching system to which a telephone was connected, and facilitated the connection of telephone calls betwee ...

for the neighborhood, Butterfield 8. Butterfield cites a founding date of 1915 as a small grocery store, though an article in ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' cites its founding as a produce stand in 1926 at the corner of Lexington and 78th Street, across the street from its current first location. According to the ''Times'', it was founded by an Italian grocer whose name is lost to history. Neighborhood customers have included

Brooke Astor Roberta Brooke Astor (née Russell; March 30, 1902 – August 13, 2007) was an American philanthropist, socialite, and writer who was the chairwoman of the Vincent Astor Foundation, established by her third husband, Vincent Astor, son of John Ja ...

John D. Rockefeller John Davison Rockefeller Sr. (July 8, 1839 – May 23, 1937) was an American business magnate and philanthropist. He has been widely considered the wealthiest American of all time and the richest person in modern history. Rockefeller was ...

, and

Bette Davis Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her pe ...

. The market once flew in 100 boxes of

strawberries The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...

for a Christmas party thrown by Davis. The fictional character

Trudy Campbell This is a list of fictional characters in the television series ''Mad Men'', all of whom have appeared in multiple episodes. Overview ;Cast notes: * Maxwell Huckabee and Aaron Hart have split the role of Bobby Draper in the first season, whil ...

on the television show ''

Mad Men ''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fict ...

'' is also a customer of Butterfield, as revealed in the episode "Souvenir".

References

{{reflist Upper East Side 1915 establishments in New York City