Business Sweden's purpose is to help Swedish companies to grow their global sales and international companies to invest and expand in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. .The organisation has two owners: The

Government of Sweden The Government of the Kingdom of Sweden ( sv, Konungariket Sveriges regering) is the national cabinet of Sweden, and the country's executive authority. The Government consists of the Prime Ministerappointed and dismissed by the Speaker of the ...

and the private business sector in Sweden. The government is represented by th
Ministry of Foreign AffairsSwedish
''Utrikesdepartementet'') and the business sector by the

Swedish Foreign Trade Association Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

( sv, Sveriges Allmänna Utrikeshandelsförening). The CEO of Business Sweden is Jan Larsson.

About Business Sweden

Business Sweden was founded on 1 January 2013 through a merger of the

Swedish Trade Council The Swedish Trade Council ( sv, Exportrådet, or Sveriges Exportråd) was an organisation formed after a parliamentary decision July 1, 1972, in cooperation between the Government of Sweden and representatives from the Swedish business community, t ...

. and

Invest Sweden Invest Sweden ( sv, Myndigheten för utländska investeringar i Sverige), a.k.a. Invest in Sweden Agency ( sv, Delegationen för Utländska Investeringar i Sverige) 1995–2010, was a Swedish government agency organised under the Minister for For ...

. Business Sweden has 44 offices in four regions: Europe, the Americas, Asia Pacific, and the Middle East and Africa. Its headquarters is located in Stockholm. Most of its more than 500 employees work in international offices in close cooperation with Swedish embassies, consulates, chambers of commerce, companies, and other local networks. The organisation has a strong presence in Sweden, with 16 offices from north to south. Its global business developers in Sweden work directly with the internationalisation of companies, from education and inspiration to practical advice. At the head office in Stockholm, it has a number of export and investment experts who can help companies with advice and market information.

History

When the organization was formed, Ulf Berg became CEO. He had previously led the Export Council since 2003. Berg was forced to resign after only nine months in the new organization, and was succeeded on April 1, 2014 by Ylva Berg. Ylva Berg's time as CEO began with a dismissal of 30 percent of the staff, and in 2020, 40 percent of the employees were dismissed again. In March 2021, Ylva Berg was succeeded as CEO by Jan Larsson, former head of information at

Handelsbanken Svenska Handelsbanken AB is a Swedish bank providing banking services including traditional corporate transactions, investment banking and trading as well as consumer banking including insurance. Handelsbanken is one of the major banks in Sweden ...

.''Dagens Industri'', 2021-03-10.

References

External links

{{portalbar, Sweden
Business Sweden - Official site
(English) Government of Sweden Economy of Sweden Investment promotion agencies Business organizations based in Sweden 2013 establishments in Sweden Organizations established in 2013