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The term business risks refers to the possibility of a commercial business making inadequate profits (or even losses) due to uncertainties - for example: changes in tastes, changing preferences of
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
s, strikes, increased
competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indiv ...
, changes in government policy, obsolescence etc. Every business organization faces various
risk In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environm ...
elements while doing business. Business risk implies uncertainty in profits or danger of loss and the events that could pose a risk due to some unforeseen events in future, which causes business to fail. For example, a company may face different risks in production, risks due to irregular supply of raw materials, machinery breakdown, labor unrest, etc. In
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
, risks may arise due to fluctuations in market prices, changing
trend A fad or trend is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short period. Fads are objects or behaviors that achieve shor ...
s and
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
s, errors in sales forecasting, etc. In addition, there may be loss of assets of the firm due to fire, flood, earthquakes, riots or war and political unrest which may cause unwanted interruptions in the business operations. Thus business risks may take place in different forms depending upon the nature of a company and its production. Business risks can arise due to the influence by two major risks: internal risks (risks arising from the events taking place within the organization) and external risks (risks arising from the events taking place outside the organization): * Internal risks arise from factors (endogenous variables, which can be influenced) such as: ** human factors (talent management, strikes) ** technological factors (emerging technologies) ** physical factors (failure of machines, fire or theft) ** operational factors (access to credit,
cost cutting Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or products, the strategies can vary. Every decision in the product development process affects cost: design i ...
, advertisement) * External risks arise from factors (exogenous variables, which cannot be controlled) such as: ** economic factors (market risks, pricing pressure) ** natural factors (floods, earthquakes) ** political factors (compliance demands and regulations imposed by governments) Though corporate entities may have an image of
risk aversion In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more c ...
, they may continue to stake their reputations and indulge in their
gambling Gambling (also known as betting or gaming) is the wagering of something of value ("the stakes") on a random event with the intent of winning something else of value, where instances of strategy are discounted. Gambling thus requires three el ...
propensities by sponsoring competitive
sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...
teams. Many business risks can be related to one another. With the introduction to the Coronavirus in 2019, many businesses fell victim to a lot of risks as a result of the damage to the
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...
. A lot of internal risks arose including the much needed transition to online communication, via
Zoom Zoom may refer to: Technology Computing * Zoom (software), videoconferencing application * Page zooming, the ability to magnify or shrink a portion of a page on a computer display * Zooming user interface, a graphical interface allowing for image ...
etc., within a business. A specific example of external risks can be highlighted by the change in the stock market in early 2020. Between late February to late March, out of the 22 stock market trading days, there were 18 drastic stock market jumps. Stock market jumps can ultimately cause stocks to have lower stability and higher volatility. The uncertainty of whether or not a stock is secure indicates a risk of any certain business.


Classification

The business risk is classified into five different main types #
Strategic risk Strategic risk is the risk that failed business decisions may pose to a company. Strategic risk is often a major factor in determining a company's worth, particularly observable if the company experiences a sharp decline in a short period of time. ...
: They are the risks associated with the operations of that particular industry. These kind of risks arise from: ## Business environment: Buyers and sellers interacting to buy and sell goods and services, changes in supply and demand, competitive structures and introduction of new technologies. ## Transaction: Assets relocation of mergers and acquisitions, spin-offs, alliances and joint ventures. ## Investor relations: Strategy for communicating with individuals who have invested in the business. # Financial Risk: These are the risks associated with the financial structure and transactions of the particular industry. # Operational risk: These are the risks associated with the operational and administrative procedures of the particular industry. # Compliance risk (legal risk): These are risks associated with the need to comply with the rules and regulations of the government. # Other risks: There would be different risks like natural disaster (floods) and others depend upon the nature and scale of the industry.


References

{{Reflist Risk management in business