Business Operations Management
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Business operations is the ''harvesting'' of value from assets owned by a business. Assets can be either ''
physical Physical may refer to: *Physical examination In a physical examination, medical examination, or clinical examination, a medical practitioner examines a patient for any possible medical signs or symptoms of a medical condition. It generally co ...
'' or ''
intangible Intangibles or intangible may refer to: * Intangible asset, an asset class used in accounting * Intellectual capital, the difference in value between tangible assets (physical and financial) and market value * Intellectual property, a legal concep ...
''. An example of value derived from a physical asset, like a building, is rent. An example of value derived from an intangible asset, like an idea, is a royalty. The effort involved in "harvesting" this value is what constitutes business operations cycles.


Overview

Business operations encompass three fundamental management imperatives that collectively aim to maximize value harvested from business assets (this has often been referred to as "sweating the assets"): # Generate recurring income # Increase the value of the business assets # Secure the income and value of the business The three imperatives are interdependent. The following basic tenets illustrate this interdependency: * ''The more recurring income an asset generates, the more valuable it becomes''. **For example, the products that sell at the highest volumes and prices are usually considered to be the most valuable products in a business’s ''product portfolio''. * ''The more valuable a product becomes the more recurring income it generates''. **For example, a luxury car can be leased out at a higher rate than a normal car. * ''The intrinsic value and income-generating potential of an asset cannot be realized without a way to secure it''. **For example, petroleum deposits are worthless unless processes and equipment are developed and employed to extract, refine, and distribute it ''profitably''. The business model of a business describes the means by which the three management imperatives are achieved. In this sense, business operations is the execution of the business model.


Business operations topics


Generating recurring income

This is the most straightforward and well-understood management imperative of business operations. The primary goal of this imperative is to implement a ''sustained'' delivery of goods and services to the business's customers at a cost that is less than the funds acquired in exchange for said goods and also self-employee services—in short, making a
profit Profit may refer to: Business and law * Profit (accounting), the difference between the purchase price and the costs of bringing to market * Profit (economics), normal profit and economic profit * Profit (real property), a nonpossessory intere ...
. * The funds directly acquired by the business in exchange for the goods and services it delivers is the business's revenue. * The cost of developing, producing, and delivering these goods and services is the business's expenses. A business whose revenues are sufficiently greater than its expenses makes profit or income. Such a business is profitable. As such, generating recurring "revenue" is not the focus of operations management; what counts is management of the relationship between the cost of goods sold and the revenue derived from their sale. Efficient processes that reduce costs even while prices remain the same expand the gap between revenue and expenses and derive higher profitability. Types of recurring income: * Long-term
sales contract A contract of sale, sales contract, sales order, or contract for sale is a legal contract for the purchase of assets (goods or property) by a buyer (or purchaser) from a seller (or vendor) for an agreed upon value in money (or money equivalent). ...
s: monthly to yearly based contracts for service or product; **Examples: mobile phone contracts/plans. * Multiple revenue streams: different sources of business income that support each other; **Examples: sell printers and toners.


Increasing the Value of the Business

The more profitable a business is, the more valuable it is. A business's profitability is measured on the basis of how much income it generates for the: * Amount of assets its business operations employ—its
business return Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate ...
. * amount of revenue it realizes — its
business margin A financial ratio or accounting ratio is a relative magnitude of two selected numerical values taken from an enterprise's financial statements. Often used in accounting, there are many standard ratios used to try to evaluate the overall financial ...
.


Methods of increasing value


=

Growth Growth may refer to: Biology * Auxology, the study of all aspects of human physical growth * Bacterial growth * Cell growth * Growth hormone, a peptide hormone that stimulates growth * Human development (biology) * Plant growth * Secondary growth ...
strategies

= * Expand market: offer a product or service to a wider section of an existing market or to a new
demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
, psychographic or geographic market. * Develop brand: a recognized, respected and developed brand is highly valuable. Develop through research, design and marketing of companies name, logo and tagline.


= Management systems

= * Show growth potential: create a business that has potential to be efficiently expanded; **Example: developing an efficient business system and operating manuals allows the business to potentially be
franchised Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
or licensed. * Maintain intangible assets: Maintaining intangible assets can protect elements that add value to a business; **Examples:
patenting A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...
,
copyrighting A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...
or
trademarking A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. ...
anything believed to be an intangible asset. * Protect and maintain physical assets: protecting physical assets will also help protect the overall value; **Examples: regular maintenance and insuring viable physical assets.


Securing the income and value of the business

* Desirability or demand for its goods and services * Ability of its customers to pay for its goods and services * Uniqueness and competitiveness of its business model * Control exerted over the quality and efficiency of production activities * Public regard for the business as a member of the community A business that can harvest a significant amount of value from its assets but cannot ''demonstrate'' an ability to sustain this effort cannot be considered a viable business.


References

{{DEFAULTSORT:Business Operations Business terms Business process