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A vehicle vinyl wrap describes the
automotive aftermarket The automotive aftermarket is the secondary market of the automotive industry, concerned with the manufacturing, remanufacturing, distribution, retailing, and installation of all vehicle parts, chemicals, equipment, and accessories, ''after'' the ...
practice of completely or partially covering a vehicle's original paint with a vinyl wrap. Generally this vinyl wrap will be a different color or finish like a gloss, matte or clear protective layer. Other terms used to refer to vehicle vinyl wrap are car wrap, paint wrap, color change wrap, vehicle graphics, and paint protection film.


History

Vehicle vinyl wrap and color change wrap grew in popularity out of the
wrap advertising Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is e ...
business. A large milestone in the shift from small production vinyl lettering to a full vehicle vinyl color change took place in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
in 1993 when the vinyl manufacturer Kay Premium Marking Films (KPMF) was asked to produce a film to be used in place of paint for the purpose of converting cars into
taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choice ...
s. At this time, German taxi companies were required by law to paint their fleets in a government-mandated color, beige. KPMF provided an alternative to painting, which allowed taxi companies to bring a large fleet of vehicles into compliance with German law while maintaining the future resale value of the vehicle. Prior to this point, decommissioned taxis were heavily discounted or had to be completely repainted. With the use of vinyl vehicle wraps, there was no need to repaint them or discount them as the vinyl could be removed without damaging the paint underneath. KPMF documented after 3 years of taxi service was complete, the vinyl was removed leaving a "pristine and unscratched paint surface". Wrap installers that performed
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
vinyl, began to offer accent and full vinyl wraps as a cosmetic enhancement.
Vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), wa ...
owners correspondingly drove demand and requested vinyl wraps that suited their desires. Rather than advertise a company or brand, vehicle owners wanted to change the color and finish of their vehicle for cosmetic or protective purposes. Manufacturers of vinyl wrap followed this trend by producing more colors and easier to install durable materials. One of the earliest cosmetic vinyl treatments dates to the 1950s and an aftermarket product by Newhouse Automotive Industries of
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. Costs for DIY partial decorative (
plaid Plaid () may refer to: Fabric * Full plaid, a cloth made with a tartan pattern, wrapped around the waist, cast over the shoulder and fastened at the front * A synonym for tartan in North America * A plaid shirt, typically of flannel and worn du ...
or
polka dot Red polka dots on a yellow background Girl wearing polka dot dress Polish ceramics German ceramics Polka dot is a pattern consisting of an array of large filled circles of the same size. Polka dots are commonly seen on children's clothing, ...
) vinyl treatments ranged from $10-$20. The Newhouse Automotive ads described vinyl as the "very latest automotive sensation:" vehicle wraps. The Newhouse ads began in 1954. By 2017, color change vinyl wraps, paint color matching vinyl wraps, and overlaminates evolved to include complex and creative graphic designs and advanced colors. Metallic, chrome, color shifting and even vinyl wraps that match
OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
paint code colors are available. Color Change and "Paint Wrap" is a term used by wrap installers and refers to a full-
color Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...
change, as if one were 'painting' a car with a vinyl wrap. Demand for color matching vinyl wrap has grown. The wrap is manufactured to match vehicle paint colors and metallics, as well as in colors used in print such as
Pantone Pantone LLC (stylized as PANTONE) is a limited liability company headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, notably graphic ...
colors. Most color change wraps are done to the exterior of a vehicle. Wrap Installers can also wrap the door jams, inner parts of the doors that show, and other parts (these parts add additional cost to a wrap installation).


Types of vinyl wrap

There are three main types of vinyl wrap for automotive vehicles: * Cut
Graphics Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture ...
– these are individual graphics applied to the vehicle, i.e. logos, services or contact details. * Half Wraps – This can be a design that incorporates a larger graphic that can create more impact for example a large color image. It covers half the vehicle which includes the back doors. * Full Wraps – a full wrap covers the complete vehicle and can be any design.


Technologies

Cast vinyl is the most common
material Material is a substance or mixture of substances that constitutes an object. Materials can be pure or impure, living or non-living matter. Materials can be classified on the basis of their physical and chemical properties, or on their geologi ...
used in color change wraps. Cast vinyl starts as a liquid and is cast into a sheet or form and then processed through ovens, evaporating
solvent A solvent (s) (from the Latin '' solvō'', "loosen, untie, solve") is a substance that dissolves a solute, resulting in a solution. A solvent is usually a liquid but can also be a solid, a gas, or a supercritical fluid. Water is a solvent for ...
s in the liquid. When the solvents evaporate, the remainder forms a solid film. Its thickness lies in the order of mils or
µm The micrometre ( international spelling as used by the International Bureau of Weights and Measures; SI symbol: μm) or micrometer (American spelling), also commonly known as a micron, is a unit of length in the International System of Unit ...
, and usually varies between for printable media to for solid color. Cast films conform well to curved shapes and strongly retain their original shape. This durability of shape allows for
predictability Predictability is the degree to which a correct prediction or forecast of a system's state can be made, either qualitatively or quantitatively. Predictability and causality Causal determinism has a strong relationship with predictability. Perf ...
on application and in applying
heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is al ...
to relax the material back to its natural form after modest stretching. Cast vinyl is less prone to shrinkage because stress (such as
extrusion Extrusion is a process used to create objects of a fixed cross-sectional profile by pushing material through a die of the desired cross-section. Its two main advantages over other manufacturing processes are its ability to create very complex c ...
as in calendared films) is not applied to the material during the manufacturing process.


See also

*
Decal A decal (, , ) or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water. The word is short for ''decalcom ...


References

{{Reflist Automotive accessories