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Burton Reinhardt (April 19, 1920 – May 10, 2011) was an
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...
and news
executive Executive ( exe., exec., execu.) may refer to: Role or title * Executive, a senior management role in an organization ** Chief executive officer (CEO), one of the highest-ranking corporate officers (executives) or administrators ** Executive dire ...
, who served as executive Vice President of
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
from 1980 to 1982 and the second President of CNN from 1982 to 1990. In his capacity as vice president, Reinhardt helped to hire most of CNN's first 200 employees, including the cable network's first
news anchor A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
,
Bernard Shaw George Bernard Shaw (26 July 1856 – 2 November 1950), known at his insistence simply as Bernard Shaw, was an Irish playwright, critic, polemicist and political activist. His influence on Western theatre, culture and politics extended from ...
.


Biography

Reinhardt was born to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
on April 19, 1920. He began working as an assistant
cameraman A camera operator, or depending on the context cameraman or camerawoman, is a professional operator of a film camera or video camera as part of a film crew. The term "cameraman" does not imply that a male is performing the task. In filmmaking ...
for the
Movietone News Movietone News is a newsreel that ran from 1928 to 1963 in the United States. Under the name British Movietone News, it also ran in the United Kingdom from 1929 to 1986, in France also produced by Fox-Europa, in Australia and New Zealand until 1970 ...
newsreel A newsreel is a form of short documentary film, containing news stories and items of topical interest, that was prevalent between the 1910s and the mid 1970s. Typically presented in a cinema, newsreels were a source of current affairs, informa ...
company in 1939. He served as a combat cameraman with the
United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...
's pictorial service in the
Pacific theater The Pacific Ocean is the largest and deepest of Earth's five oceanic divisions. It extends from the Arctic Ocean in the north to the Southern Ocean (or, depending on definition, to Antarctica) in the south, and is bounded by the continen ...
during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. Reinhardt became Fox Movietone News'
managing editor A managing editor (ME) is a senior member of a publication's management team. Typically, the managing editor reports directly to the editor-in-chief and oversees all aspects of the publication. United States In the United States, a managing edito ...
following the end of World War II. He then became the
executive vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
of
United Press International United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th ...
's (UPI)
television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
division, the UPI Newsfilm. Reinhardt then co-founded UPI's television
news agency A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and All-news radio, radio and News broadcasting, television Broadcasting, broadcasters. A news agency may ...
,
United Press International Television News United Press International Television News, abbreviated as UPITN, was a television news agency, operating from 1967 to 1985. It was the successor to earlier UPI television news film operations United Press Movietone and United Press International N ...
(UPITN), during the late 1960s. He next served as
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
' executive vice president of the "non-theatrical and educational film division." He departed Paramount Pictures to help launch
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
at the invitation of its founder
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...
. Turner, who actively recruited Reinhardt to CNN, later wrote that Reinhardt was "a seasoned professional who knew how to get things done," in his
autobiography An autobiography, sometimes informally called an autobio, is a self-written account of one's own life. It is a form of biography. Definition The word "autobiography" was first used deprecatingly by William Taylor in 1797 in the English peri ...
, ''Call Me Ted''. CNN was launched in 1980, with Reinhardt serving as the network's executive vice president from 1980 to 1982. AS executive VP. Reinhardt recruited and hired most of CNN's first 200 employees, including Bernard Shaw, who became CNN's first news anchor. Reinhardt was also responsible for all financial decisions made by the network during the first two years of CNN on-air. In January 1982, Ted Turner appointed Reinhardt as the second President of CNN, succeeding
Reese Schonfeld Maurice Wolfe "Reese" Schonfeld (November 5, 1931July 28, 2020) was an American television journalist and executive. Trained as a lawyer, he co-founded CNN with Ted Turner in 1980, and went on to establish Food Network in 1993. Early life and e ...
. He would serve as CNN's president for the next eight years. As president, Reinhardt oversaw the creation of several of CNN's most prominent shows, including ''
Larry King Live ''Larry King Live'' was an American television talk show hosted by Larry King on CNN from 1985 to 2010. It was the channel's most watched and longest-running program, with over one million viewers nightly. Mainly aired from CNN's Los Angeles s ...
'', which aired from 1985 to 2011, and ''
Crossfire A crossfire (also known as interlocking fire) is a military term for the siting of weapons (often automatic weapons such as assault rifles or sub-machine guns) so that their arcs of fire overlap. This tactic came to prominence in World War I. ...
''. He arranged for CNN to charge other news organizations a price for the reuse of CNN's on-air news pieces. Reinhardt created to share news with local news affiliates in the United States, later expanding the exchange program to include international broadcasts, including
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
. Reinhardt also expanded much of CNN infrastructure, including the establishment of approximately twenty news bureaux around the world. According to ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', Reinhardt supported live coverage of the rescue of
Jessica McClure Jessica McClure Morales (born March 26, 1986; widely known as "Baby Jessica" in 1987) fell into a well in her aunt's backyard in Midland, Texas, on October 14, 1987, at the age of 18 months. Over the next 56 hours, rescuers worked to succes ...
, known as Baby Jessica, who was trapped in a
well A well is an excavation or structure created in the ground by digging, driving, or drilling to access liquid resources, usually water. The oldest and most common kind of well is a water well, to access groundwater in underground aquifers. The ...
in
Midland, Texas Midland is a city in and the county seat of Midland County, Texas, United States. A small part of Midland is in Martin County. At the 2020 census, Midland's population was 132,524. It is the principal city of the Midland, Texas metropolitan ...
, for fifty-eight hours in 1987. Reinhardt also spearheaded live coverage of all
Space Shuttle The Space Shuttle is a retired, partially reusable low Earth orbital spacecraft system operated from 1981 to 2011 by the U.S. National Aeronautics and Space Administration (NASA) as part of the Space Shuttle program. Its official program na ...
launches during the 1980s. The move allowed CNN to unexpectedly broadcast the Space Shuttle ''Challenger'' disaster live on television in January 1986. Reinhardt placed the CNN
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
in the lower right-hand corner of the television screen in 1988. The addition of the logo initially angered some CNN affiliates, who viewed the logo as distracting, although some claim that the move helped to make CNN an easily identifiable
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
, which has been copied by other television networks. Reinhardt stepped down as president of CNN in 1990 and was succeeded by broadcast executive, Tom Johnson. Johnson, CNN's third president, later called Reinhardt, "instrumental in the success of CNN." Reinhardt remained with CNN in several capacities until his retirement in 2003. Burt Reinhardt died at his home in
Marietta, Georgia Marietta is a city in and the county seat of Cobb County, Georgia, United States. At the 2020 census, the city had a population of 60,972. The 2019 estimate was 60,867, making it one of Atlanta's largest suburbs. Marietta is the fourth largest ...
, of complications from a series of strokes on May 10, 2011, at the age of 91. He was buried in Union, New Jersey. He was survived by his wife of 59 years, Diana Shaw Reinhardt and two children: Cheryl Reinhardt and Gary Reinhardt. Another son, Barry S. Reinhardt, died in 1960.


References

{{DEFAULTSORT:Reinhardt, Burt 1920 births 2011 deaths American television executives 20th-century American Jews United States Army personnel of World War II CNN executives People from Marietta, Georgia Presidents of CNN World War II photographers 21st-century American Jews