Burple is a discontinued
drink mix
A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made i ...
that was packaged in an expandable
accordion-like plastic container. There were two sizes of Burple available, a lunchbox-size (8 oz) and a full-size (64 oz) container.
[ It was distributed by Sundale Beverages of ]Belmont, California
Belmont is a city in San Mateo County in the U.S. state of California. It is in the San Francisco Bay Area, on the San Francisco Peninsula about halfway between San Francisco and San Jose. Known for its wooded hills, views of the San Franci ...
and sold mainly in the Midwest.[
]
Flavours
The drink was often compared to Kool-Aid
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack.
History
Kool-Aid was invented by ...
and came in the flavors grape, strawberry, cherry, peach, and orange.
Packaging
The accordion-like bottle was one of its most distinctive features. To prepare the drink, the container was stretched to expand it to its full size and water was added to the concentrated liquid in the bottle. The bottle would then contract again as you drank from it.
The label included instructions for poking a hole in the cap to convert the container into an ad hoc
Ad hoc is a Latin phrase meaning literally 'to this'. In English, it typically signifies a solution for a specific purpose, problem, or task rather than a generalized solution adaptable to collateral instances. (Compare with '' a priori''.)
C ...
squirt gun after finishing the drink. ''Popular Photography
''Popular Photography'', formerly known as ''Popular Photography & Imaging'', also called ''Pop Photo'', is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an edit ...
'' magazine recommended that the bottles could also be used for darkroom chemicals.
References
Non-alcoholic drinks
{{soft-drink-stub