''Burn Slow'' is the debut

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

(EP) by American singer-songwriter

Jaira Burns Jaira Burns (born January 14, 1997) is an American singer. She began her music career by uploading covers on YouTube. Burns made her debut in 2017 with the single " Ugly", which was featured in a commercial for Beats Electronics and Balmain hea ...

. It was released on July 27, 2018 via Interscope Records. The project was preceded by the singles " Burn Slow", " Okokok", " Sugarcoat" and "Low Key in Love", which were released on August 11, 2017, March 9, May 11 and June 15, 2018, respectively.

Background and promotion

On June 16, 2017, Burns released her debut single, " Ugly" which was featured in a commercial for

Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exec ...

and Balmain headphone collaboration starring Kylie Jenner. An accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

for the track, directed by Wiissa was released on June 28. However, it was ultimately removed from the final track listing. On August 11, she released the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

of the record titled " Burn Slow". The music video directed by Alexandra Gavillet was later released on September 6. On October 20, she released another single titled " High Rollin", which was removed from the final track listing as well. On March 9, she released the second single titled " Okokok", and on May 2, 2018 the music video directed by Lucy Sandler was released. On May 11, she released the third single titled " Sugarcoat" and on June 6, a music video directed by Sophia Ray was released. On June 15, the fourth single titled "Low Key in Love" was released.

Critical reception

Michael Love Michael of '' Papermag'' wrote positively about the record saying that "it's packed with ephemeral, slow-burning energy. But don't be fooled: there are some legit bangers on this record."

Track listing

Credits taken from

Qobuz Qobuz (, commonly mispronounced: ) is a French commercial music streaming and downloading service. It was founded in 2007 by Yves Riesel, expanded to a limited range of overseas markets, including the United Kingdom, the Netherlands, Germany, It ...

Personnel

Credits adapted from

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...

. *

– lead vocals * Noise Club – production *

Chris Gehringer Chris Gehringer (born May 27, 1962) is an American mastering engineer, known for having mastered recordings such as Gwen Stefani's '' Love. Angel. Music. Baby.'' (2004), Rihanna's '' Loud'' (2010), Lady Gaga's '' Born This Way'' (2011) and Drake' ...

− mixing, mastering, studio personnel * Gavin Finn − engineering, studio personnel *

Tony Maserati Tony Maserati is an American record producer and audio engineer specializing in mixing. He was involved in the development of the New York R&B and hip-hop scene in the 1990s, working with Mary J. Blige, Notorious B.I.G., Puff Daddy, and Queen ...

− mixing, studio personnel * ADP − production *

Matt Colton Matt Colton (born 30 March 1975) is an English mastering engineer and member of the mastering group of the Music Producers Guild. He has mastered recordings for artists such as Muse, Coldplay, James Blake, George Michael, Hot Chip, Gary Numa ...

− mixing assistance, studio personnel * Eric J Dubowsky − mixing, studio personnel * Charles Stephens III − production *

Ryan Tedder Ryan Tedder (born June 26, 1979) is an American singer, songwriter, and record producer. As well as being the lead vocalist of the pop rock band OneRepublic, he has an independent career as a songwriter and producer for various artists since th ...

− production * Erik Madrid − mixing, studio personnel * Jorge Gutierrez − mixing assistance, studio personnel *

Aalias Aaron Kleinstub (born August 20, 1989), better known by his stage name Aalias, is an American music producer and musician from Cleveland, Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it i ...

− production *

− mastering, studio personnel * Mitch McCarthy − mixing, studio personnel * Nolan Lambroza − production * Stargate − production * Chris Athens − mastering, studio personnel * Emanuel "Eman" Kiriakou − production *

Andrew Goldstein Andrew Scott Goldstein (born March 25, 1983 in Milton, Massachusetts) is the first American male team-sport professional athlete to be openly gay during his playing career. He came out publicly in 2003 and was drafted by his hometown team, the ...

− production * Emile Ghantous − production *

Keith Hetrick Keith Justin Hetrick is a Grammy-nominated American songwriter and record producer based in Nashville, Tennessee. He has worked with notable artists such as Jennifer Lopez, Boyz II Men, Snoop Dogg, Charlie Wilson, Shaggy, T.I., Pitbull, Now ...

− production, co-production * Jay Weathers − production, co-production

Release history

References

{{notelist 2018 debut EPs Albums produced by Emanuel Kiriakou Albums produced by Ryan Tedder Albums produced by Stargate Interscope Records EPs Pop music EPs