Burgs is an Indian

fast food chain A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically ...

that mainly serves

gourmet Gourmet (, ) is a cultural idea associated with the culinary arts of fine food and drink, or haute cuisine, which is characterized by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, of ...

burgers including chicken, lamb, fish, prawn, beef and pork, as well as

veggie burger A veggie burger is a hamburger patty that does not contain meat. It may be made from ingredients like beans, especially soybeans and tofu, nuts, grains, seeds or fungi such as mushrooms or mycoprotein. The patties that are the essence of a veg ...

s. It also serves ice cream shakes,

iced tea Iced tea (or ice tea) is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be ...

Orangina Orangina () is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange, 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orang ...

, B'lue and

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s. It is owned by

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

-based Sanjay Kilachand. The first Burgs outlet opened on Waterfield Road,

Bandra Bandra (Indian English, æːɳɖɾa also known as Vandre (Help:IPA/Marathi, �aːn̪d̪ɾe is an upscale coastal suburb located in Mumbai (Bombay) area of the Konkan division, Maharashtra, India. The suburb is located to the immediate nor ...

, Mumbai on 22 March 2012. The decor in Burgs's outlets features

plastic Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptab ...

chairs, tables, bright lighting and colours. The restaurant's signature burgers are The Burg and The Big Burg. The Big Burg is made of two buffalo tenderloin

patties A patty or burger (in British English) is a flattened, usually round, serving of ground meat and/or legumes, grains, vegetables, or meat alternatives. Patties are found in multiple cuisines throughout the world. In British and American En ...

, with

béarnaise sauce Béarnaise sauce (; ) is a sauce made of clarified butter emulsified in egg yolks and white wine vinegar and flavored with herbs. It is widely regarded as the "child" of the Hollandaise sauce. The difference is only in the flavoring: Béarnaise ...

and

caramelized Caramelization is a process of browning of sugar used extensively in cooking for the resulting sweet nutty flavor and brown color. The brown colors are produced by three groups of polymers: caramelans (C24H36O18), caramelens (C36H50O25), and ca ...

shoe string onions. The Burg is exactly the same, but is made with a single patty. ''

The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...

'' described The Big Burg as the company's "equivalent of the

Big Mac The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh Region, Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's fl ...

". Burgs sells some burgers which are compatible with a Jain diet. Following the opening of the first outlet in Bandra, Burgs opened two more outlets, one each in Mumbai and

Pune Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...

. Burgs opened its fourth outlet in Carter Road, Bandra on 21 February 2013. A 1200 sq ft outlet, the fourth in Mumbai and fifth overall was opened in

R City Mall R City Mall is a shopping mall located in Ghatkopar West, Mumbai. The mall spreads across 1.2 million square feet with the capacity to house over 350 stores. The mall has over 194 shopping stores, over 66 food outlets, 10 entertainment areas, ...

Ghatkopar Ghatkopar (Pronunciation: �ʱaːʈkopəɾ is a suburb in eastern Mumbai. The area is served by the railway station on the Central Line of the Mumbai Suburban Railway and the metro station on Line 1 of the Mumbai Metro. History Ghatkopar in ...

in July 2013. This was Burgs first outlet in a Mumbai mall. The company plans to have 200 stores in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

by 2023.

Advertising

Burgs' slogan is "Gourmet Goodness". Following the opening of their fifth outlet in July 2013, Gozoop, a cross-functional digital agency, was assigned the company's social media business. Gozoop's task is to amplify Burgs' social presence and

brand awareness Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consi ...

. Gozoop had previously organized a five-day-long campaign for the opening of the fifth outlet.

Locations

As of July 2013, Burgs has a total of 5 outlets in India, four in Mumbai and one in Pune. ;Mumbai * Carter Road,

(W) * Azad Nagar,

Veera Desai Road Veera Desai Road is a part of Andheri – the largest of Mumbai's suburbs in the state of Maharashtra, India. It is also linked to some famous landmarks of Andheri i.e. Andheri Recreation Club, Andheri Sports Complex – where most national leve ...

Andheri Andheri ( �n̪d̪ʱeɾiː is a locality in the western part of the city of Mumbai in India. Udayanagari, the name of a hill near the Mahakali caves, inspired the name Andheri. On the former islet of Versova, also known as Vasave, there was ano ...

(W) (closed) *

JB Nagar JB Nagar, expanded to Jamunalal Bajaj Nagar, is a neighbourhood in Andheri (East), Mumbai. Its proximity to Chhatrapati Shivaji International Airport makes it a prime business district. Located off the Andheri- Ghatkopar link road near Chakala ...

, Andheri Kurla Road, Andheri (E) *

(W) * Kamla Mills, Lower Parel ;Pune *Amanora Town Centre,

Hadapsar Hadapsar is a developed town in eastern Pune City, Maharashtra. After 1990, Hadapsar developed into a major industrial area and is now one of the most densely populated and developed areas of Pune District. It is well connected to all parts of ...

References

External links

* {{official, http://www.burgs.in Fast-food chains of India Restaurants established in 2012 Fast-food franchises Restaurant franchises Fast-food hamburger restaurants

Advertising

Locations

See also

References

External links