Burger Theory is a chain of hamburger restaurants based in

Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...

, South Australia. Founded as a

food truck A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratc ...

in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe.

History

Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,Cawood, Matthew. (16 October 2011).
Putting Burger Theory into practice
", ''

Farm Weekly ''Farm Weekly'' is a newspaper published by Australian Community Media. Founded in 1974 as ''Elders Weekly'', it was renamed ''Farm Weekly'' in 1993. It focuses on the agriculture industry in Western Australia. It was published by Fairfax Media ...

''. Retrieved 20 January 2018. the company is credited with bringing the food truck movement to South Australia. They started before the

Adelaide City Council The City of Adelaide, also known as the Corporation of the City of Adelaide and Adelaide City Council is a local government area in the metropolitan area of greater Adelaide, South Australia and is legally defined as the capital city of Sout ...

had legislation regarding food trucks in place, preventing the truck from working on city streets. However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the

central business district A central business district (CBD) is the commercial and business centre of a city. It contains commercial space and offices, and in larger cities will often be described as a financial district. Geographically, it often coincides with the "city ...

. In 2012, Mendelson and Dean opened Pearl's Diner as their first

brick and mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

premises, before opening a dedicated Burger Theory store in Adelaide the following year. They subsequently opened outlets at

Flinders University Flinders University is a public research university based in Adelaide, South Australia, with a footprint extending across 11 locations in South Australia and the Northern Territory. Founded in 1966, it was named in honour of British navigator ...

and the

University of Adelaide The University of Adelaide (informally Adelaide University) is a public research university located in Adelaide, South Australia. Established in 1874, it is the third-oldest university in Australia. The university's main campus is located on N ...

. In late 2015 they opened a store in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

, but this proved unsuccessful. Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China. In 2017 they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and

kangaroo meat Kangaroo meat is produced in Australia from wild kangaroos and is exported to over 60 overseas markets. Kangaroo meat is sourced from abundant species of kangaroos that are harvested in the wild. Kangaroo harvesting only occurs in approved har ...

. In 2019, Burger Theory closed two stores, with one remaining.Lam, Yvonne C. (13 June 2019).
Adelaide’s Burger Theory is closing its Union Street store
, ''Gourmet Traveller'', retrieved 12 November 2019.

References

{{Food chains in Australia 2011 establishments in Australia Companies based in Adelaide Fast-food chains of Australia Food trucks Hamburger restaurants Restaurants established in 2011 Restaurants in South Australia

History

See also

References