"Bum Bum" is a song by American singer

Kat DeLuna Kathleen Emperatriz DeLuna (born November 26, 1987) is an American singer. DeLuna began pursuing a career as a singer when she was a teenager and later signed with Epic Records. Her debut single, " Whine Up", released in 2007, went on to become ...

featuring

Trey Songz Tremaine Aldon Neverson (born November 28, 1984), known professionally as Trey Songz, is an American R&B singer and rapper. His debut album, '' I Gotta Make It'', was released in 2005 through Atlantic Records. His follow-up album, '' Trey Day' ...

, released by

eOne Entertainment One Ltd., trading as eOne, is an American-owned Canadian multinational entertainment company. Based in Toronto, Ontario, the company is primarily involved in the acquisition, distribution, and production of films and television s ...

as a standalone single on March 30, 2015. A dance song, it samples and interpolates

Sister Nancy Ophlin Russell (born on 2 January 1962), better known as Sister Nancy (or Muma Nancy), is a Jamaican dancehall DJ and singer. She is known to the world as the first female dancehall DJ and was described as being a "dominating female voice for ...

's " Bam Bam" (1982) and

Shaggy Shaggy may refer to: People *Shaggy (musician) (born 1968), Jamaican American reggae rapper and singer * Shaggy 2 Dope, half of the hip hop, horrorcore band Insane Clown Posse * Shaggy Flores (born 1973), Nuyorican poet, writer and African diaspor ...

and

Rikrok "It Wasn't Me" is the first single from Jamaican-American reggae musician Shaggy's fifth studio album, '' Hot Shot'' (2000). The song features vocals from RikRok (credited as Rickardo "RikRok" Ducent). The lyrics of the song depict one man (Rik ...

's "

It Wasn't Me "It Wasn't Me" is the first single from Jamaican-American reggae musician Shaggy's fifth studio album, '' Hot Shot'' (2000). The song features vocals from RikRok (credited as Rickardo "RikRok" Ducent). The lyrics of the song depict one man (Rik ...

" (2000). The instrumental has

reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...

influences and the lyrics are about sex. The song was included on DeLuna's compilation album ''Loading'' (2016). Critics had a mixed response to "Bum Bum", which peaked at number 32 on the

Rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...

''Billboard'' chart. The song was promoted with a

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

released on June 16, 2015. In it, DeLuna dances and appears nude. Noise Cans and Frank Delour released remixes for the single.

Composition and lyrics

"Bum Bum" was written by Thomas Allen, Harold Brown, Orville Burrell, Morris "B.B." Dickerson, Rickardo Ducent, Leroy Jordan, Charles Miller, Lee Oskar, Shaun Pizzonia, Winston Delano Riley, Howard Scott, and Brian Thompson. A ''Vibe'' writer described it as a dance song with

influences and "island vibes". Mike Wass of

Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...

called it a

slow jam A slow jam is music with rhythm and blues and soul influences. Slow jams are commonly R&B ballads or downtempo songs, and are mostly soft-sounding with heavily emotional or romantic lyrical content. The earliest known use of the term is the 1983 ...

and contrasted its "soft and mellow" sound with DeLuna's past music, which was frequently

uptempo A variety of musical terms are likely to be encountered in printed scores, music reviews, and program notes. Most of the terms are Italian, in accordance with the Italian origins of many European musical conventions. Sometimes, the special mus ...

club music. "Bum Bum" samples and interpolates of

's 1982 song " Bam Bam" and

and

's 2000 single "

". DeLuna said that Hook chose the samples. As part of a

press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...

, she described the sample as "evidence that music transcends generations" and said "Bam Bam" had "left musical imprint culturally". ''

The Fader ''The Fader'' (stylized as ''FADER'') is a magazine based in New York City that was launched in 1999 by Rob Stone and Jon Cohen. The magazine covers music, style and culture. It was the first print publication to be released on iTunes. It is o ...

'''s Rawiya Kameir cited "Bum Bum" as a possible indicator of dancehall's resurgence in mainstream media. Throughout the song, DeLuna gives instructions to a lover, such as: "We can do it in the shower / We can do it on the floor / You can get it every hour, there's so much more." She teases her partner: "Go hard but don’t break it".

's verses include "Shawty came in and she caught me red handed staring at her butt"; Kameir said he acts like a "charming

lothario Lothario is a male given name that came to suggest an unscrupulous seducer of women, based upon a character in ''The Fair Penitent'', a 1703 tragedy by Nicholas Rowe.

". According to ''HotNewHipHops Trevor Smith, "Bum Bum" was one of several singles about butts released in 2015.

Release

"Bum Bum" was uploaded to DeLuna's

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channel on March 30, 2015. The same day, it was released only as a digital download on iTunes and DeLuna's official website. The song was included on the compilation album ''Loading'' (2016). Wass considered "Bum Bum" to be DeLuna's return to US radio after primarily promoting her music in Europe. On May 20, 2015, Caribbean producer Noise Cans uploaded a remix on his

SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...

account; it replaces the samples with a different instrumental. Producer Frank Delour also released a remix, featuring a faster tempo and a "more sunny and tropical" sound. DeLuna said the cover art was inspired by Roman and Greek statues of nude women and Helmut Newton's photography of nude figures. She connected the artwork with

women's empowerment Women's empowerment (or female empowerment) may be defined in several ways, including accepting women's viewpoints, making an effort to seek them and raising the status of women through education, awareness, literacy, and training.Kabeer, Naila ...

, saying that she wanted to "bring the essence of empowering women". She said: "It's empowering to have your body be a piece of art rather than a sex symbol. I want women to know that their flesh and soul are a symbol of power and beauty."

Reception

"Bum Bum" received mixed responses from critics. Wass praised it as "a hip-dipping slow jam that celebrates women and makes you want to move". Criticizing the title as "juvenile" and the song for having an "overarching silliness", Smith commended DeLuna and Songz for "hold ngdown the reggae-tinged record with winking glee".

AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...

's Andy Kellman dismissed "Bum Bum" as "boilerplate reggae-pop fusion". Commercially, "Bum Bum" reached number 32 on the

''Billboard'' chart on June 27, 2015. It remained on the chart for five weeks.

Music video

The

was uploaded to DeLuna's YouTube channel on June 16, 2015. Throughout it, DeLuna "shakes, winds, jiggles, pats, rubs, pops, and drops her butt"; Songz is not included in the video. DeLuna appears nude in certain scenes; she said it was a commentary on power and not intended to be purely sexual. Kameir believed the video would get a continuation due to a "mysterious title screen" at the end. Wass described the video as "eye-popping" and one of the most "outrageous" released in 2015, and Kameir said that it "proves that subtlety is passé".

Charts

References

{{authority control 2015 songs Kat DeLuna songs Songs written by Shaggy (musician) Songs written by Trey Songz Trey Songz songs