Bullitt Group Ltd is a
British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies.
** Britishness, the British identity and common culture
* British English, ...
-based international
mobile phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...
and consumer electronics business. Founded in
2009 by Colin Batt, David Floyd and Richard Wharton; Bullitt designs, manufactures, markets, and sells consumer electronic devices in partnership with global
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
s. It is the worldwide
licensee
A licensee can mean the holder of a license or, in U.S. tort law, a licensee is a person who is on the property of another, despite the fact that the property is not open to the general public, because the owner of the property has allowed the li ...
of
Caterpillar Inc.
Caterpillar Inc. (stock symbol CAT) is an American ''Fortune'' 500 corporation and the world's largest construction-equipment manufacturer.
In 2018, Caterpillar was ranked number 65 on the ''Fortune'' 500 list and number 238 on the Global ''Fo ...
for
'rugged' mobile devices and accessories, and
Motorola
Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorol ...
for outdoor-orientated
consumer electronics
Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...
.
Bullitt's products are sold in more than 75 countries, and the company has a presence in key markets around the world, including China (
Shenzhen
Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
), the United Kingdom (
Reading
Reading is the process of taking in the sense or meaning of letters, symbols, etc., especially by sight or touch.
For educators and researchers, reading is a multifaceted process involving such areas as word recognition, orthography (spelling ...
), and the United States of America (
New York). Manufacturing is primarily in China.
Growth and development
Founded in the United Kingdom (UK) in
2009, Bullitt Group Ltd opened international operations in China in 2010, and in the USA in 2012. Bullitt's first licence was with
JCB mobile devices, and in February
2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
, the company became the worldwide licensee of Caterpillar Inc. for mobile devices and accessories. Licences for
Ted Baker
Ted Baker is a British high-street clothing retail company known for suits, shirts, and dresses. It was founded in 1988 in Glasgow, Scotland. The company is owned by Authentic Brands Group, after its £211 million acquisition in October 2022. T ...
(high quality, design-led audio devices), and
Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
(easy to use smartphones) soon followed. Most recently, Bullitt Group Ltd became a global licensee for the
Ministry of Sound to develop a range of
headphones and connected audio devices that was to launch in May
2015. Around May
2016
File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the Impeachment of Dilma Rousseff, impeachment trial of Brazilian President Dilma Rousseff; Damaged houses duri ...
, it partnered with Bullitt Group Lltd to launch a portfolio of mobile devices and peripherals.
In May 2016, Bullitt announced a partnership with
Land Rover
Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers ...
which will bring about the development of a new portfolio of mobile devices and peripherals.
In February 2021,
Motorola
Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorol ...
partnered with Bullitt Group to develop Moto-branded rugged phones which will be drop-proof and shockproof.
See also
*
TUFF Phones
*
References
External links
Bullitt-Group.com— official website
CAT Phones websiteLand Rover Explore website
{{Authority control
British companies established in 2009
Manufacturing companies established in 2009
Telecommunications companies of the United Kingdom
Manufacturing companies of the United Kingdom
Mobile phone manufacturers
Smartphones
Companies based in Reading, Berkshire
British brands
Land Rover
Cat phone
Science and technology in the United Kingdom