Bugaboo International B.V. is a Dutch design company that makes parental products such as
pushchairs
Various methods of transporting children have been used in different cultures and times. These methods include baby carriages (prams in British English), infant car seats, portable bassinets (carrycots), strollers (pushchairs), slings, backpacks ...
for infants and toddlers. Its products are available in 50 countries. Bugaboo employs over 1,200 people, working at headquarters in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
The Netherlands
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, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
or in one of the offices in the
UK,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
,
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
,
Shanghai
Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
and in the assembly plant in
Xiamen
Xiamen ( , ; ), also known as Amoy (, from Hokkien pronunciation ), is a sub-provincial city in southeastern Fujian, People's Republic of China, beside the Taiwan Strait. It is divided into six districts: Huli, Siming, Jimei, Tong'an, ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
.
History
Bugaboo was founded in 1996 by
Max Barenbrug and his then brother-in-law, Eduard Zanen, an
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
and doctor, following an investment by Zanen.
Barenbrug started the concept for Bugaboo as a graduation project two years earlier when he was studying at the
Design Academy Eindhoven
Design Academy Eindhoven is an interdisciplinary educational institute for art, architecture and design in Eindhoven, Netherlands. The work of its faculty and alumni have brought it international recognition, and is widely regarded as one of the w ...
.
The first Bugaboo, the "Bugaboo Classic", was launched in Holland in 1999.
In 2001, the "Bugaboo Frog" was launched in the United Kingdom and in 2002 in the United States, popularized by its appearance in an episode of the TV show ''
Sex and the City
''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's Sex and the City (newspaper column), newspaper column and 1996 book anthology of the ...
''.
In February 2018, Bugaboo was acquired by
Bain Capital
Bain Capital is an American private investment firm based in Boston. It specializes in private equity, venture capital, credit, public equity, impact investing, life sciences, and real estate. Bain Capital invests across a range of industry se ...
for an undisclosed amount.
In 2019, Bugaboo released the Lynx stroller.
See also
*
Baby transport
Various methods of transporting children have been used in different cultures and times. These methods include baby carriages (prams in British English), infant car seats, portable bassinets (carrycots), strollers (pushchairs), slings, backpacks ...
Notes and references
*
*
*
*
*
* Interview with Max Barenbrug:
*
*
Manufacturing companies based in Amsterdam
Design companies of the Netherlands
Baby products
Design companies established in 1996
2018 mergers and acquisitions
Dutch companies established in 1996
{{Netherlands-company-stub