Buena Vista (

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

for "good view") is a

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

that has historically been used for divisions and subsidiaries of

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...

, whose primary studios, the Walt Disney Studios, are located on Buena Vista Street in

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, wh ...

. The studio lot is also home to the company's corporate headquarters, the

Team Disney The Walt Disney Studios, located in Burbank, California, United States, serves as the corporate headquarters for The Walt Disney Company media conglomerate. The 51-acre (20.6 ha) studio lot also contains several sound stages, a backlot, and ot ...

Burbank building. The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the Disney castle logo to signal the affiliation between Buena Vista and Disney.

History

The brand was originally used for the

Buena Vista Film Distribution Company Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures Distribution, Inc. until 2007, is an American film distribution studio within the Disney Media and Entertainment Distribution division of The Walt Disney Company. It h ...

, which had been established by

Walt Walt is a masculine given name, generally a short form of Walter, and occasionally a surname. Notable people with the name include: People Given name * Walt Arfons (1916-2013), American drag racer and competition land speed record racer * Walt B ...

and Roy O. Disney to distribute ''

The Living Desert ''The Living Desert'' is a 1953 American nature documentary film that shows the everyday lives of the animals of the desert of the Southwestern United States. The film was written by James Algar, Winston Hibler, Jack Moffitt (uncredited) and ...

'' (1953) after

RKO Radio Pictures RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, was an American film production and distribution company, one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Keith-Albee-Orph ...

, Disney's longtime distributor, refused to. The company would go on to distribute all of Disney's future films, though some were still distributed by RKO until 1956 because of preexisting contracts. Disney semi-retired the Buena Vista name in May 2007 and the company was designated

Walt Disney Studios Motion Pictures Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures Distribution, Inc. until 2007, is an American film distribution studio within the Disney Media and Entertainment Distribution division of The Walt Disney Company. It ...

. The

Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...

is located in the city of

Lake Buena Vista, Florida Lake Buena Vista () is a city in Orange County, Florida, United States. It is mostly known for being the mailing address for Walt Disney World—although almost all of the resort facilities, including all four theme parks, are physically located ...

. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the

Disneyland Resort The Disneyland Resort, commonly known as Disneyland, is an entertainment resort in Anaheim, California. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division and is home to two theme parks ( ...

also makes reference to the brand and real-life street in Burbank. In 1994, the first Spanish-language production emerged from Buena Vista Productions International, "Navidad en las Americas", a holiday program that aired on the

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and inclu ...

network. In 1996, Buena Vista International was described as the "international distribution division of the Walt Disney Company", including "marketing and distribution" of films in the United Kingdom (as of 1995), and Japan (as of 2005).

Reorganization

The following Buena Vista brands have been retired or renamed to a

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

and/or ABC name, in accordance with the company's branding strategy. Buena Vista Home Entertainment, Buena Vista Records and Lake Buena Vista, however, have not changed their names. Gaumont Buena Vista International, however, was a joint venture between

Gaumont Film Company The Gaumont Film Company (, ), often shortened to Gaumont, is a French film studio headquartered in Neuilly-sur-Seine, France. Founded by the engineer-turned-inventor Léon Gaumont (1864–1946) in 1895, it is the oldest extant film company in ...

and the Walt Disney Company, established in January 1993. GBVI ensured the distribution of films of its two parent companies in France. After 11 years of existence, it was dissolved in 2004 as Disney prefers to distribute its own films as Buena Vista International (France). Buena Vista was revived as a name, Buena Vista Theatrical, for the former Fox Stage Production as a

Disney Theatrical Group The Disney Theatrical Group, legally Buena Vista Theatrical Group Ltd., is the live show, stageplay and musical production arm of The Walt Disney Company. The company is led by Thomas Schumacher, and forms a part of Walt Disney Studios, one of ...

division.

Notes

References

{{Disney American brands Disney jargon The Walt Disney Company