The Budweiser girls (or Bud girls) are female models promoting

Budweiser beer Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...

for Anheuser-Busch. The first Budweiser girl appeared in 1883. At various times, the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history, the Bud Girls have been attractive but cleancut. "A Bud Girl doesn’t smoke, swear, use drugs, or have tattoos, non-ear piercings, or a criminal record." During the 1990s, Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.

References

Corporate mascots Advertising campaigns Drink advertising characters Food advertising characters Female characters in advertising Anheuser-Busch advertising Fictional characters introduced in 1883 {{mascot-stub