W. K. Buckley Limited is a
corporation
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...
operating in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
that manufactures
medicines
A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy ( pharmacotherapy) is an important part of the medical field and re ...
for health problems such as the
common cold. They also have children's medicine which are sold under the brand Jack & Jill. The company is located in
Mississauga,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
. It is a subsidiary of
Novartis
Novartis AG is a Swiss-American multinational pharmaceutical corporation based in Basel, Switzerland and
Cambridge, Massachusetts, United States (global research).name="novartis.com">https://www.novartis.com/research-development/research-loc ...
.
The company was founded in 1919 by
William Knapp Buckley (1890 - 1978), In 1978, after W. K. Buckley's death, his adopted son
Frank Buckley became the
president
President most commonly refers to:
*President (corporate title)
* President (education), a leader of a college or university
* President (government title)
President may also refer to:
Automobiles
* Nissan President, a 1966–2010 Japanese ...
of the company. In the mid-1980s, Frank became
spokesperson
A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others.
Duties and function
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
promoting the "It Tastes Awful. And It Works."
slogan, which became very successful.
Novartis purchased ownership of the Buckley's brand and formulas in 2002.
The remaining Buckley company, William Knapp Limited, which provides Marketing consultancy services, is led by David Rieger, the Vice President of Marketing reporting directly to Frank Buckley. Prior to this position, Mr. Rieger held a number of other senior positions with the Buckley organization and with the Novartis conglomerate.
Buckley's Mixture
Buckley's Original Mixture is a
cough syrup
Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including ...
invented in 1919 in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
, Canada , and still produced today. Noted for its strongly unpleasant taste (hence its slogan), its ingredients include
ammonium carbonate
Ammonium carbonate is a salt with the chemical formula (NH4)2CO3. Since it readily degrades to gaseous ammonia and carbon dioxide upon heating, it is used as a leavening agent and also as smelling salt. It is also known as baker's ammonia and is ...
,
potassium bicarbonate
Potassium bicarbonate (IUPAC name: potassium hydrogencarbonate, also known as potassium acid carbonate) is the inorganic compound with the chemical formula KHCO3. It is a white solid.
Production and reactivity
It is manufactured by treating an ...
,
camphor,
menthol,
Canada balsam (''
Abies balsamea
''Abies balsamea'' or balsam fir is a North American fir, native to most of eastern and central Canada ( Newfoundland west to central Alberta) and the northeastern United States (Minnesota east to Maine, and south in the Appalachian Mountains to ...
''), sodium cyclamate,
pine needle oil, and a
tincture
A tincture is typically an extract of plant or animal material dissolved in ethanol (ethyl alcohol). Solvent concentrations of 25–60% are common, but may run as high as 90%.Groot Handboek Geneeskrachtige Planten by Geert Verhelst In chemistr ...
of
capsicum
''Capsicum'' () is a genus of flowering plants in the nightshade family Solanaceae, native to the Americas, cultivated worldwide for their chili pepper or bell pepper fruit.
Etymology and names
The generic name may come from Latin , me ...
. It is promoted for relief of coughs and sore throats for up to six hours.
In March 2017, Health Canada issued a recall of Buckley’s products due to a choking hazard from a faulty plastic seal.
As of 2019, five other Buckley's cough syrups are produced. Buckley's DM, which contained dextromethorphan, is no longer produced for sale in Canada as of 2016.
See also
*
Antitussive
Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including ...
*
Cough
A cough is a sudden expulsion of air through the large breathing passages that can help clear them of fluids, irritants, foreign particles and microbes. As a protective reflex, coughing can be repetitive with the cough reflex following three ph ...
External links
*
References
{{reflist
Pharmaceutical companies of Canada
Pharmaceutical companies established in 1919