Bubblicious is a brand of

bubble gum Bubble gum or bubblegum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Bubble gum flavor While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it ...

originally produced by the American Chicle Division of Warner-Lambert. The brand is now part of Cadbury Adams, a division of

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

. It was launched in 1977, in response to the tremendous sales of

Bubble Yum Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum created. It was created by a homemaker in Fisk, Missouri, who named it "rubber bubblegum". She gav ...

, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.

Flavors

There have been 28 flavors of Bubblicious, 10 of which have been discontinued. Flavors have included Cotton Candy, Paradise Punch, Sour Cherry, and Choco Choco Chip. Bubblicious is available in original format and Bubblicious Bursts with a liquid-filled center. The original "Lightning Lemonade" flavor was discontinued in the year 2000. However, in 2005 the flavor was re-introduced as ''LeBron's Lightning Lemonade'', based on a partnership between Bubblicious and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

player

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...

. The caricature featured on the packaging was illustrated by cartoonist

Grey Blackwell Grey Blackwell (born 1969) is an American artist who works in online and broadcast animation as well as print illustration. Since 2015, he has owned and operated his own haunted attraction. Some of his previous illustration clients have included ...

. When the flavor was re-introduced, it was changed to include a raspberry flavor element. "Bubblicious Ink'd!" was a somewhat sour flavor the coloring of which caused the chewer's tongue to turn blue. The flavor was supported by

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...

's Klik Street Skaters' Group, who performed a commercial similar to the company's original Ink'd! commercial. Bubblicious Sherbet ice cream is made by

Breyers Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania. History In 1866, William A. Breyer began to produce and sell iced cream in Philadelphia, Pennsylvania, first from his home, and later via hor ...

with bubble gum pieces and a bubble gum swirl.

Trivia

Bubblicious holds the

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

for the most bubble gum bubbles blown at one time. Hundreds of

Little League Little League Baseball and Softball (officially, Little League Baseball Inc) is a 501(c)(3) nonprofit organization Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

Hall of Famer

Ozzie Smith Osborne Earl Smith (born December 26, 1954) is an American former professional baseball player. Nicknamed "the Wizard of Oz", Smith played shortstop for the San Diego Padres and St. Louis Cardinals in Major League Baseball, winning the National ...

to set the world record with over 100 fans and 300 pieces of Bubblicious gum. In June 2013, former New England Patriots Tight End

Aaron Hernandez Aaron Josef Hernandez (November 6, 1989 April 19, 2017) was an American football tight end. He played in the National Football League (NFL) for three seasons with the New England Patriots until his career came to an abrupt end after his arrest ...

was linked to a murder by his purchase of Blue Cotton Candy Bubblicious.

References

{{Mondelez Brand name confectionery Cadbury Adams brands Chewing gum Mondelez International brands Products introduced in 1977