Bubble Up is a

lemon-lime A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime flavoring. Popular brands include S ...

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

brand created in 1919, by Sweet Valley Products Co. of

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. It is now manufactured by the

Dad's Root Beer Dad's Root Beer is a root beer created in Chicago in 1937 by Ely Klapman and Barney Berns. It is currently owned by Hedinger Brands, LLC, and sold and marketed by the Dad's Root Beer Company LLC. History Dad's Root Beer was established in th ...

Company, LLC and owned by Hedinger Brands, LLC for the

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, and

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, and by Monarch Beverage Company of

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for international markets (in particular

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and

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History

The Bubble Up name was first used in 1919 by Sweet Valley Products Co. of Sandusky, Ohio. Bubble Up at that time was advertised as a grape juice, rather than lemon-lime. Sweet Valley Products filed a trademark for the name Bubble-Up on August 13, 1919; the registration date was April 12, 1921. The name Bubble-Up was virtually unused from 1922 to 1937. LeRoy O. Schneeburger of St. Louis, Missouri, then President of the Whistle-Vess Beverage Co., bought the United States registration of Bubble-Up in 1937 and registered the mark in his own name in 1938. He introduced Bubble-Up as a lemon-lime drink, and the mark was never used for a grape juice. The Bubble-Up Company was formed in St. Louis and the beverage was franchised and bottled all across the country. The Bubble-Up Company remained in St. Louis until approximately 1953. (The exact dates of the beginning and end of the company timeline is an estimate but should be close.) In 1953, the Bubble Up Company was located in Peoria, Illinois. The owner at that time was the O-So Grape Co. On April 10, 1959, the trademark "Kiss of Lemon - Kiss of Lime" was registered by Bubble Corporation, Peoria, Illinois. Sometime in the early to mid-1960s, the Bubble Up Corp. was located in Los Angeles, Calif. The company fell onto bad times and filed for bankruptcy in 1970. I.C. Industries of Chicago, Illinois bought Bubble Up in 1973 to go along with its recently acquired Dad's Root Beer Co. and Pepsi-Cola General Bottlers. I.C. Industries wanted to revive Bubble Up, and trademarked a new logo for Bubble Up in 1979. In 1987, Bubble Up was sold along with Dad's Root Beer Co. to the Monarch Co. of Atlanta, Georgia. Bubble Up and Dad's Root Beer remained headquartered in Chicago to serve the company's 240 franchised bottlers. Hedinger Brands LLC, located in Jasper, Indiana, purchased Bubble Up in 2007.

Advertising

Famous for the advertising slogan – "kiss of lemon, kiss of lime." In the 1960s, Bubble Up radio advertising used the catchy jingle (to a melody), "Sugar-free Bubble Up has a pizzazz, that is what Sugar-free Bubble Up has."

In popular culture

* Jerry Lewis gets six bottles of Bubble Up when taking care of a gas station in the

1965 Events January–February * January 14 – The Prime Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lyndo ...

movie '' The Family Jewels''. * In the

1977 Events January * January 8 – Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group. * January 10 – Mount Nyiragongo erupts in eastern Zaire (now the Democratic R ...

film '' Oh, God!'' starring

John Denver Henry John Deutschendorf Jr. (December 31, 1943 – October 12, 1997), known professionally as John Denver, was an American singer-songwriter, guitarist, actor, activist, and humanitarian whose greatest commercial success was as a solo singe ...

, a six-pack of Bubble Up is on the refrigerator, next to a six-pack of Coke. * Young actor

David Caruso David Stephen Caruso (born January 7, 1956) is a retired American actor and producer, best known for his roles as Detective John Kelly on the ABC crime drama ''NYPD Blue'' (1993–94) and Lieutenant Horatio Caine on the CBS series ''CSI: Miami ...

was featured in a 1980 Bubble Up television commercial. * Country singer

Merle Haggard Merle Ronald Haggard (April 6, 1937 – April 6, 2016) was an American country music singer, songwriter, guitarist, and fiddler. Haggard was born in Oildale, California, toward the end of the Great Depression. His childhood was troubled af ...

referenced Bubble Up in his

1981 Events January * January 1 ** Greece enters the European Economic Community, predecessor of the European Union. ** Palau becomes a self-governing territory. * January 10 – Salvadoran Civil War: The FMLN launches its first major offensiv ...

hit song " Rainbow Stew." *Hank Williams Jr. referenced Merle Haggard, "Rainbow Stew" and Bubble Up in his 1982 song "The South's Gonna Rattle Again." * The diner in the 1967 Sidney Poitier movie '' In the Heat of the Night'' is adorned with a Bubble Up advertising sign. * Singer and actress

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...

featured Bubble Up in the video for her cover of " Die in Your Arms." *

Adrianne Harun Adrianne Harun is an American writer of prose. Her debut novel A debut novel is the first novel a novelist publishes. Debut novels are often the author's first opportunity to make an impact on the publishing industry, and thus the success or fa ...

's 2014 novel ''A Man Came Out of a Door in the Mountain'' has several characters who drink Diet Bubble Up, but no one actually buys it.

Variants

(for International markets only) *Bubble Up Lemon-Lime *Bubble Up Diet Lemon-Lime *Bubble Up Bitter Lemon *Bubble Up Ginger Ale *Bubble Up Tonic Water *Bubble Up Soda Water *Bubble Up Mojito

References

External links

Bubble Up
{{Citrus sodas Dad's Root Beer brands Lemon-lime sodas Monarch brands