Bryce G. Hoffman is an American author, speaker, strategic advisor and management consultant. A former journalist who covered the automobile industry for ''

The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the '' Detroit Tribune'' on Februa ...

,'' he wrote the ''Wall Street Journal'' bestseller '' American Icon: Alan Mulally and the Fight to Save Ford Motor Company''. His latest book, '' Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything'', was published on May 16, 2017. In 2015, Hoffman became the first civilian from outside government to graduate from the U.S. Army's Red Team Leader course at the University of Foreign Military and Cultural Studies at

Fort Leavenworth Fort Leavenworth () is a United States Army installation located in Leavenworth County, Kansas, in the city of Leavenworth, Kansas, Leavenworth. Built in 1827, it is the second oldest active United States Army post west of Washington, D.C., an ...

, Kansas. Hoffman is president of Red Team Thinking LLC, a global consulting firm that teaches businesses how to use red teaming tools and techniques to stress-test their strategies and make better decisions. Hoffman was born on July 4, 1969, in

San Gabriel, California San Gabriel (Spanish for " St. Gabriel") is a city located in the San Gabriel Valley of Los Angeles County, California. At the 2010 census, the population was 39,718. San Gabriel was founded by the Spanish in 1771, when Mission San Gabriel Arc ...

, and attended

San Francisco State University San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different b ...

, where he majored in Anthropology and Philosophy. He began his newspaper career at the ''Independent Coast Observer'' in

Gualala, California Gualala ( ; Pomo: ''Qh awála-li'') is an unincorporated community in Mendocino County in the U.S. state of California. It is located north of The Sea Ranch and south of Point Arena, California. Gualala shares its southern border with the sou ...

, in 1993 and went on to work for a number of California newspapers, including the '' Contra Costa Times'' and '' Oakland Tribune'' before moving to

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

in 2002, where he covered the automobile industry for ''

''. Hoffman left journalism in 2014, but continues to write about leadership and corporate culture for

Forbes.com ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

. He now lives in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and is an adjunct lecturer at the

Haas School of Business The Walter A. Haas School of Business, also known as Berkeley Haas, is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university i ...

at the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

References

External links

Bryce G. Hoffman's Website

Interview with Charlie Rose on ''CBS This Morning''

Interview with Renee Montagne on PBS ''Morning Edition''

Red Team Thinking LLC
{{DEFAULTSORT:Hoffman, Bryce G. Living people American newspaper journalists American non-fiction writers 1969 births Writers from Detroit