Bryan Goldberg (born June 29, 1983) is an American entrepreneur and the owner of Bustle Digital Group, which operates a number of media properties, including ''
Bustle
A bustle is a padded undergarment used to add fullness, or support the drapery, at the back of women's dresses in the mid-to-late 19th century. Bustles are worn under the skirt in the back, just below the waist, to keep the skirt from dragging. ...
'', ''
Nylon
Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic.
Nylon is a silk-like thermoplastic, generally made from pe ...
'', ''
W Magazine
''W'' is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.
W was created in 1972 by James Brady, the publisher of sister magazine ''Women's Wear Daily'' (''WWD''), ori ...
'' and ''
Gawker''. Previously, Goldberg founded
Bleacher Report, a sports news website that sold to
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
in 2012 for $200 million.
Bryan Goldberg is widely considered to be a polarizing figure in New York media. He has been described as the “buyer of last resort” for his hard-nosed deal making tactics and a “media mogul” by ''The New Yorker''.
Early life
Goldberg grew up in
Los Altos, California
Los Altos (; Spanish for "The Heights") is a city in Santa Clara County, California, in the San Francisco Bay Area. The population was 31,625 according to the 2020 census.
Most of the city's growth occurred between 1950 and 1980. Originally ...
. His father was a technology executive who worked at
Atari and
Quantum and his mother was a homemaker.
He earned his undergraduate degree from
Middlebury College, where he studied economics and Japanese. He briefly worked as an investment banker at
Credit Suisse, and later worked as an analyst at
Deloitte Consulting.
Career
Goldberg founded
Bleacher Report in 2007 with David Finocchio, Alexander Freund, and David Nemetz, who were friends from middle school. Though not an engineer by training, Goldberg took on most of the technical tasks related to the sports news website. Bleacher Report quickly became a competitor to traditional sports news media such as
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
and
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...
and was known for drawing huge audiences with its high volume of content and slideshows.
The company also launched the Team Stream app and ultimately surpassed ESPN as the largest sports network for mobile and social media. The site was acquired for $200 million by
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
in 2012. After the sale, Goldberg and his cofounders took all 160 employees on a trip to Las Vegas.
Goldberg left Bleacher Report in 2013 to found ''
Bustle
A bustle is a padded undergarment used to add fullness, or support the drapery, at the back of women's dresses in the mid-to-late 19th century. Bustles are worn under the skirt in the back, just below the waist, to keep the skirt from dragging. ...
'', a women’s interest website. In preparation, he interviewed hundreds of women about what they thought was missing from traditional publications like
Glamour and
Cosmopolitan
Cosmopolitan may refer to:
Food and drink
* Cosmopolitan (cocktail), also known as a "Cosmo"
History
* Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953
Hotels and resorts
* Cosmopoli ...
. While the launch was met with critical response, ''Bustle'' has grown to 31.2 million readers, nearly half being women under 34.
In April 2017, Goldberg and his company acquired
Elite Daily
''Elite Daily'' is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams. The site describes its target audience as millennials. In addition to general news and today's hot issues and trending topics, the ...
, a millennial-focused site, from the
Daily Mail and rebranded as Bustle Digital Group.
In March 2018, Goldberg purchased ''The Zoe Report'' from celebrity style icon
Rachel Zoe
Rachel Zoe Rosenzweig (born September 1, 1971) is an American fashion designer, businesswoman and author who rose to prominence as a celebrity wardrobe stylist. She has been credited with the creation of "the boho-meets-rock chic look that came ...
, who subsequently became a partner in his Bustle Digital Group venture.
In July 2018, Goldberg purchased the rights to
Gawker at a bankruptcy auction. The popular site had previously been forced into closure after being sued by professional wrestler Hulk Hogan. Gawker’s auction was the subject of great media attention, and Goldberg’s initial refusal to state his plans for the site made him the subject of intense speculation. He subsequently announced plans to relaunch Gawker in early 2019, but later paused the project.
In November 2018, Goldberg purchased
Mic.com for a reported price of under $10 million — a sharp discount from the nearly $100 million that the company had been worth only a year prior. Goldberg cited his desire to expand Bustle Digital Group further into News and Politics, a move that was criticized by the Mic Union after widespread corporate layoffs.
In July 2019, Goldberg acquired ''
Nylon
Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic.
Nylon is a silk-like thermoplastic, generally made from pe ...
'', an alternative fashion and music publication with a focus in experiential marketing. Though the magazine had previously exited print, Goldberg promised to resume publishing the magazine.
In August 2020, Goldberg pushed further into fashion by partnering with celebrities
Karlie Kloss
Karlie Elizabeth Kloss (born August 3, 1992) is an American fashion model. ''Vogue Paris'' declared her one of the "top 30 models of the 2000s" when she was 17.
Kloss was a Victoria's Secret Angel from 2013 until 2015; she resigned to study at ...
,
Kaia Gerber
Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. She is the daughter of supermodel Cindy Crawford and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at Fashi ...
, and
Lewis Hamilton
Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Mic ...
to acquire W Magazine. The luxury fashion magazine had previously been part of Conde Nast.
To date, the company has raised $80 million in venture capital funding and has been valued at just over $200 million.
Napoleon’s Hat
Bryan Goldberg purchased the iconic hat owned and worn by Emperor
Napoleon Bonaparte
Napoleon Bonaparte ; it, Napoleone Bonaparte, ; co, Napulione Buonaparte. (born Napoleone Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French military commander and political leader wh ...
at a Sotheby’s auction in November, 2021 for a price of $1,400,000. He told
The New York Post
The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com.
It was established ...
that “I can’t believe the price I got” on the historical object given the rarity and condition. Previously, the hat had belonged to Scottish nobles descended from Sir Michael Shaw-Stewart, who purchased the hat in 1814 and was acquainted with Bonaparte’s family.
Goldberg stated that he intends to lend the hat to a museum, but also plans to wear it at formal occasions and possibly at his wedding.
[ Thursday, 14 April 2022 ]
References
{{DEFAULTSORT:Goldberg, Bryan
1983 births
American media executives
21st-century American businesspeople
Living people
Middlebury College alumni
People from Los Altos, California
American mass media company founders