Bruno Donizati Sartori (

Iturama Iturama is a municipality with a total area of 1,401 km² in the center-west of the Brazilian state of Minas Gerais. In 2020 the population was estimated at 39,690. It became a municipality on 27 December 1948. Location Iturama belongs to ...

, May 16, 1989), also known as Bruxo dos Vídeos (Wizard of Videos),MARTINS, Júlia Laporte Franco
ISSO É MUITO BLACK MIRROR: Correlações entre teoria, reportagens jornalísticas e episódios da série Black Mirror
(Monografia). Curso de Comunicação Social com Habilitação em Jornalismo – Centro Universitário do Sul de Minas. 2020. is a Brazilian journalist, comedian and influencer marketing considered one of the pioneers in creating satires through the

deepfake Deepfakes (a portmanteau of "deep learning" and "fake") are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. While the act of creating fake content is not new, deepfakes leverage powerful ...

technique in Brazil. Sartori has gained notoriety with videos that satirize public entities such as

Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and retired military officer who has been the 38th president of Brazil since 1 January 2019. He was elected in 2018 as a member of the Social Liberal Party, which he turn ...

Sergio Moro Sergio Fernando Moro (; born 1 August 1972) is a Brazilian jurist, former federal judge, college professor and politician. He was elected to be a member of the Federal Senate for Paraná in October 2022. In 2015 he gained national attention as ...

, and Lula.

History

Bruno Sartori was born in

, in the state of

Minas Gerais Minas Gerais () is a state in Southeastern Brazil. It ranks as the second most populous, the third by gross domestic product (GDP), and the fourth largest by area in the country. The state's capital and largest city, Belo Horizonte (literally ...

, on May 16, 1989. At the age of four, he moved to the city of

Unaí Unaí is a municipality in the Northern Region of Minas Gerais, in the Brazilian state of Minas Gerais, in the Southeast Region of Brazil. It is located 590 km from the capital of Minas Gerais and 164 km from the federal capital A fed ...

, where he spent his childhood. In this same city, he started working as a videomaker at the age of 15 with the production of humoristic content such as parodies and materials focused on the city's politics. After finishing high school in Unaí, at the age of 19, he moved to São José do Rio Preto in search of higher education, where he has an incomplete degree in Journalism and Law. Sartori learned about the deepfake technology on the

Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...

forum in late 2017 and subsequently added the technique to his work to improve the confection of the humorous content produced,CARVALHO, Felipe
Bruno Sartori diz que já recebeu ameaça de morte por paródias com políticos
Revista Marie Claire. 2020. Consultado em 20 de maio de 2021. where he became popular for his satires involving national politics, which gained notoriety after his video "Chapolin Bolsonaro" went viral on the

social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

s in May 2019. In the video that had millions of views, the president of Brazil,

, appears characterized with the classic costume of the

El Chapulín Colorado ''El Chapulín Colorado'' (English: ''The Red Grasshopper'') is a Mexican television comedy series that ran from 1973 to 1979 and parodied superhero shows. It was created by Roberto Gómez Bolaños ( Chespirito), who also played the main ch ...

character and saying some wrong phrases that were said by the political entity in Dallas, in the United States. In 2020, he was quoted by

The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...

newspaper because of another video that also went viral on

s. In the video,

appears singing the song

I Will Always Love You "I Will Always Love You" is a song written and originally recorded in 1973 by American singer-songwriter Dolly Parton. Written as a farewell to her business partner and mentor Porter Wagoner, expressing Parton's decision to pursue a solo career, ...

, in

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer and actress. Nicknamed "The Voice", she is one of the bestselling music artists of all time, with sales of over 200 million records worldwide. Houston in ...

's version, where he serenades former US President

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

(a satire alluding to the Brazilian president's excessive affection for Trump). In 2021, Sartori participated in the third edition of the Marte Festival alongside well-known names in the arts.

Pioneering with Deepfake

Bruno Sartori is a videomaker and has become a pioneer with

s technology through parodies and humor videos. Some of his most famous work using the technique of synthesizing human images or sounds with

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...

involves rendering videos from famous TV series such as ''

El Chavo del Ocho ''El Chavo'' (English: ''The Kid''); — also known as ''El Chavo del Ocho'' (English: ''The Kid from number Eight'') during its earliest episodes —, is a Mexico, Mexican television sitcom created by Roberto Gómez Bolaños, produced by Tele ...

'' and ''

''; of classic scenes from Brazilian telenovelas such as '' Tieta'' and '' Avenida Brasil''; and music clips from

's and

Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...

's works in the making of satires. Sartori claims to have already been sought out by representatives of political parties to demoralize some public figures. By the result of the montages with deepfakes, he was quoted in

newspaper in 2020:

"What Brazilians are watching: A video showing Jair Bolsonaro, Brazil’s president, serenading Donald Trump with the classic ballad “I Will Always Love You” has been viewed hundreds of thousands of times online. But the footage isn’t real. It was made by Bruno Sartori, a self-described “deepfaker” and journalist who uses artificial intelligence to superimpose one person’s face and voice onto another's to mock Brazil’s political elite. Sartori has targeted other politicians too. To those who think deepfakes erode trust in the media and civil society, Sartori responds that he is trying to puncture politician's pomposity and power with one of democracy's oldest weapons: satire." — The Economist.

References

External links

*Bruno Sartori o
YouTube
{{DEFAULTSORT:Sartori, Bruno 1989 births Living people Brazilian male comedians Brazilian journalists Deepfakes People from Iturama