Bruno Banani is a German fashion company with headquarters in

Chemnitz Chemnitz (; from 1953 to 1990: Karl-Marx-Stadt , ) is the third-largest city in the German state of Saxony after Leipzig and Dresden. It is the 28th largest city of Germany as well as the fourth largest city in the area of former East Germany a ...

. On 11 March 2009, Bruno Banani launched a product range using the

eco-friendly Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that clai ...

fiber Biophyl from Advansa with class 1 Oeko-tex standard rating. The marketing rights for the

perfumes Perfume (, ; french: parfum) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and livin ...

with the brand name Bruno Banani are held by the COTY company. Prior to the

2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...

, German media took an interest in a

Tonga Tonga (, ; ), officially the Kingdom of Tonga ( to, Puleʻanga Fakatuʻi ʻo Tonga), is a Polynesian country and archipelago. The country has 171 islands – of which 45 are inhabited. Its total surface area is about , scattered over in ...

n luger training in Germany, who was apparently also called Bruno Banani. In January 2012, it was revealed that his real name was

Fuahea Semi Bruno Banani (born Fuahea Semi; 4 December 1987) is a Tongan luger who adopted his current name as part of a marketing ploy. Biography A 21-year-old computer science student, he was selected by his country to attempt to qualify for the luge even ...

, and that his renaming had been a marketing ploy. In 2013, Semi officially changed his name to Bruno Banani, and competed under that name."Luge ‘hoaxster’ name change now legal, just wants to race for Tonga at Sochi Olympics"
, ''Vancouver Sun'', 1 February 2013

References

Bibliography

* Stuart Slatter, David Lovett
Corporate Recovery: Managing Companies in Distress
Beard Books, 1999. . * Karl-Heinz von Lackum
Mit Branding an die Spitze!: Wie sie auch ohne Werbemillionen die Konkurrenz
Gabler, April 2004. . Underwear brands {{fashion-stub