Bruno Aveillan (born 1968) is a French filmmaker, photographer, and contemporary artist.

Communication art

After graduating from Ecole Supérieure des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995. Since then, he has directed short experimental movies and international commercials for clients such as

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...

Cartier Cartier may refer to: People * Cartier (surname), a surname (including a list of people with the name) * Cartier Martin (born 1984), American basketball player Places * Cartier Island, an island north-west of Australia that is part of Australia' ...

Lanvin Lanvin () is a French Luxury goods, luxury fashion house based in Paris. Founded in 1889 by Jeanne Lanvin, it is the oldest French fashion house still in operation. Since 2018, it has been a subsidiary of Shanghai-based Lanvin Group. Bruno Sialel ...

Perrier Perrier ( , also , ) is a French brand of natural bottled mineral water obtained at its source in Vergèze, located in the Gard ''département''. Perrier is known for its carbonation and its distinctive green bottle. Perrier was part of the ...

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather ...

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

, Paco Rabanne, Shangrila,

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese ...

Guerlain Guerlain () is a French perfume, cosmetics and skincare house, which is among the oldest in the world. Many traditional Guerlain fragrances are characterized by a common olfactory accord known as the "Guerlinade" (fr). The house was founded in P ...

Rochas Rochas is a fashion, beauty, and perfume house founded in 1925 by French designer Marcel Rochas, the first designer of 2/3-length coats and skirts with pockets and one of the two designers, along with Elsa Schiaparelli, who launched the fashion fo ...

Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus '' Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

Nissan , trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...

, Miller,

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

, BMW etc. In 1999, succeeding the directors

Lars von Trier Lars von Trier (''né'' Trier; 30 April 1956) is a Danish filmmaker, actor, and lyricist. Having garnered a reputation as a highly ambitious, polarizing filmmaker, he has been the subject of several controversies: Cannes, in addition to nominat ...

and

Roland Joffé Roland Joffé (born 17 November 1945) is a British director and producer of film and television, known for the Academy Award-winning films ''The Killing Fields'' and '' The Mission''. He began his career in television, his early credits inclu ...

, Aveillan directed the new episode in the advertising sage for CNP. Additionally, he directed the launch commercial for

perfume "Oxygène". It is during this spot that

Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...

makes her debut on screen. During his career Aveillan has also filmed world-renowned stars such as Monica Bellucci, Rachel Weisz, Freida Pinto, Natalia Vodianova, Claudia Schiffer, Shalom Harlow, Karlie Kloss, Lara Stone, Natasha Poly, Liya Kebede, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Milla Jovovich, Leila Bekhti, Jessica Stam, Bianca Balti, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Sunniva Stordahl, Virginie Ledoyen, etc. Aveillan has also directed a series of commercials for

Thermasilk Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside

Martin Scorsese Martin Charles Scorsese ( , ; born November 17, 1942) is an American film director, producer, screenwriter and actor. Scorsese emerged as one of the major figures of the New Hollywood era. He is the recipient of List of awards and nominatio ...

and

Oliver Stone William Oliver Stone (born September 15, 1946) is an American film director, producer, and screenwriter. Stone won an Academy Award for Best Adapted Screenplay as writer of '' Midnight Express'' (1978), and wrote the gangster film remake '' Sc ...

, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist

Nils Udo Nils is a Scandinavian given name, a chiefly Norwegian, Danish, Swedish and Latvian variant of Niels, cognate to Nicholas. People and animals with the given name * Nils Bergström (born 1985), Swedish ice hockey player *Nils Björk (1898–1989), ...

to create visual worlds for the perfume Mahora from

. In 2006, he also worked with fashion designer

Olivier Theyskens Olivier Theyskens (; born January 4, 1977 in Brussels, Belgium) is a Belgian fashion designer who has worked with major design houses, including Rochas, Nina Ricci and Theory. Early life Theyskens was born to a Belgian chemical engineer and ...

for the launch of the new Rochas Fragrance (Starring Model

Jessica Stam Jessica Elizabeth Stam (born 23 April 1986) is a Canadian model. She is considered to be part of the crop of models described as "doll faces". In 2007, ''Forbes'' named her fifteenth in the list of the World's 15 Top-Earning Supermodels, earning ...

). His commercial for Magnum, "5 senses", was directed in an experimental manner and has received international acclaim (including Montreux Gold Award and European Effie Award). He directed a

Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...

-animated television series and the television commercial series called

Robotskin Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. For personal care products marketed outside the United States, Philips used the Philishave trademark unt ...

for

Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...

in 2007. In 2008, Aveillan directed the first ever brand campaign for

: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received 14 international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by

Gustavo Santaolalla Gustavo Alfredo Santaolalla (born 19 August 1951) is an Argentine musician, composer, and record producer. He is known for composing his film scores with his collaborator and acclaimed director Alejandro González Iñárritu, which composed the ...

. In 2009, the Musée des Arts Décoratifs at the

Louvre The Louvre ( ), or the Louvre Museum ( ), is the world's most-visited museum, and an historic landmark in Paris, France. It is the home of some of the best-known works of art, including the ''Mona Lisa'' and the ''Venus de Milo''. A central l ...

had a retrospective of his work within their major exhibition devoted to cinema in advertising. In 2010, he shot the first brand film for

Shangri-La Shangri-La is a fictional place in Asia's Kunlun Mountains (昆仑山), Uses the spelling 'Kuen-Lun'. described in the 1933 novel ''Lost Horizon'' by English author James Hilton. Hilton portrays Shangri-La as a mystical, harmonious valley, ge ...

that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011,

Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...

enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen, which was premiered at Time Square NYC, on 1 January. In beginning of 2012, the House of Cartier announced the international release of its first brand film ''L'Odyssee de Cartier'', a three-and-one-half minute film directed by Aveillan. The short film, which chronicles Cartier's 165-year history, was first screened at

The Metropolitan Museum of Art The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the Americas. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 F ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

on 29 February 2012. This film has been seen by 180 million viewers around the globe and has received more than 40 gold awards, notably a Golden Lion in Cannes. In 2013, Aveillan's photographic and Art work was published in the VICTOR Book edited by Hasselblad, alongside artists and photographers like Alec Soth, Steve McCurry or David Hockney. In 2017, Aveillan directed a campaign for French Road Safety which was the most awarded campaign of the year with more than 39 international awards around the globe, including 6 Lions Cannes and the title of "Best ad of the year in France". Aveillan supports the action of NGO such as

Reporters without Borders Reporters Without Borders (RWB; french: Reporters sans frontières; RSF) is an international non-profit and non-governmental organization with the stated aim of safeguarding the right to freedom of information. It describes its advocacy as found ...

Paralympic games The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaire ...

and the

Food bank A food bank is a non-profit, charitable organization that distributes food to those who have difficulty purchasing enough to avoid hunger, usually through intermediaries like food pantries and soup kitchens. Some food banks distribute food direc ...

for whom he has shot several films. He's also an ambassador of The Heart Fund.

Cinema

In 2013 Aveillan was developing a feature film project with Universal, a modern fairy tale based on the Cinderella story, with Ann Peacock as a writer. In 2015 Aveillan was set as director of Hansel & Gretel: Witch Hunters 2.

Documentary

In 2017, Aveillan directed an experimental 60 mn documentary film about French sculptor Rodin, produced by Arte and RMN. The film was premiered at The Grand Palais in April 2017 in Paris at the occasion of the opening of the Centennial exhibition of Rodin. It was then screened at Stanford University, San Francisco; Loyola University, Los Angeles; National Museum of Western Art, Tokyo; Barnes Foundation, Philadelphia; Fundación Mapfre Casa Garriga Nogués, Barcelona; Art Gallery of South Australia, Adelaide.

Awards

* From 1995 to 2017, the awards include: Gold Lion Cannes,

AEAF Award __NOTOC__ The Australian Effects & Animation Festival (AEAF) is an annual international festival of visual effects (VFX), animation games and immersive media. The event, which includes an awards ceremony known as the AEAF Awards, a program of ...

, Gold Clio Awards, Golden Globe New York, Grand Prix Stratégie, Art Director Club (France, UK, Italy, Germany), Gold London International Awards, Gold AdFest, TV Gold ADDY's, Gold New York Festival, Toucan d'Or, Art & Technology award, EuroEffies, Ad Masters, European Film Cristal, Gold Eurobest, Ars Electronica, Gold Epica, Grand prix and Gold Mobius award, Gold Werbefilmpreis, Golden award of Montreux, Siggraph, Gold Spike Awards * 2014, Aveillan received a "Lifetime Achievement Award" at La Jolla International Fashion Film Award à San Diego, for "Global Excellence"

Exhibitions

As a multimédia artist, Aveillan's body of work ranges from photography, experimental movies, video works, and installations. Aveillan's work has been featured in solo and group exhibitions. ; Group * 2002, Parcours 21. Galerie Pin-up Paris. * 2004, Autoportraits. Galerie Pin-up Paris. * 2006, Silver Lake Film Festival. Los Angeles. * 2007, DFA's 35th. Dance Film Association Inc. New York. * 2007, Independent Film Show 2007. EM Arts Naples. * 2007, Dance for the Camera. Film Society of Lincoln Center New York. * 2007, Hustler of culture. Chicago Department of Cultural Affairs Chicago. * 2007, DIAF 2007. International Arts Festival Dehli. * 2007, ROMP !. Suddenly Dance Theatre Victoria BC. * 2007, DKF Muranow. Wprost i Kultura Varsovie. * 2009, 1968–2008, 40 ans de films publicitaires à la télévision. Musée des Arts Décoratifs Paris-Louvre. * 2010, Parcours céramique - La scène française contemporaine. Musée des Arts Décoratifs Paris-Louvre. * 2011, CUTLOG, International Contemporary Art Fair, Paris. * 2011, THE OTHERS, International Contemporary Art Fair, Turin. * 2012, OFF BRUSSELS, International Contemporary Art Fair, Brussels. * 2012, CUTLOG, International Contemporary Art Fair, Paris. * 2013, CUTLOG NYC, International Contemporary Art Fair, New York. * 2013, CUTLOG, International Contemporary Art Fair, Paris. * 2014, CUTLOG NYC, International Contemporary Art Fair, New York. * 2015, OUTSIDE, Galerie A, Paris. * 2015, NARCISSE, Walter Benjamin art contemporary center, Perpignan. ; Solo * 2008, DIOTOPES. Galerie Léo Scheer Paris. * 2008, DIOTOPES II. Galerie Léo Scheer, Paris. * 2010, MNEMO#LUX. Camera Work Gallery, Berlin. * 2011, L'AVANT SCÈNE. Museum of Contemporary Art, Cognac. * 2011, FASCINATIO - FULGURATIO. Galerie spree, Paris. * 2012, LUMIERES, IMPRESSIONS. Festival Visa Off, Perpignan (Guest Honnor). * 2012, BOLSHOI UNDERGROUND. Galerie Spree, Paris. * 2013, MINOTAUR-Ex.

LOOP Barcelona LOOP is an annual meeting point in Barcelona for video art. The platform takes the form of a festival, a fair and conferences. Over a two-week period, the LOOP Festival presents works of 800 artists to nearly 200,000 visitors in 100 locations, f ...

, Barcelone. * 2013, ACETATE SPIRIT. Galerie Spree, Paris. * 2014, BOLSHOI UNDERGROUND & ALTRE STORIES, Curated by Francesco Gattuso, Galeria Centro Steccata, Milano. * 2014, BRUNO AVEILLAN, RETROSPECTIVE OF A WORLD MASTER, Museum of Contemporary Art of San Diego (MoCA). * 2015, ISOLATION CEREMONY, Curated by Olga Sveblova, Multimedia Art Museum Moscow (MAMM). * 2015, 3 + 1, Art Paris Art Fair, Grand Palais, Paris. * 2015, FLASHBACK, Couvent des Minimes, Perpignan. * 2017, L'HYPOTHèSE du PHOTON, A GALERY, Bruxelles.

Bibliography

* ROLAND GARROS by BRUNO AVEILLAN, Éditions de la Martinière. () * ACETATE SPIRIT, Editions NOIR. * The Red Book, Editions NOIR. * Prodigy of the Architect, Editions NOIR. *

VICTOR The name Victor or Viktor may refer to: * Victor (name), including a list of people with the given name, mononym, or surname Arts and entertainment Film * ''Victor'' (1951 film), a French drama film * ''Victor'' (1993 film), a French shor ...

, Editions Hasselblad * BOLSHOI UNDERGROUD, Éditions Au-Delà du Raisonnable. Collection Les littératures visuelles. * FASCINATIO, Editions Higgins * FULGURATIO, Editions Higgins * MNEMO#LUX, Kerber Verlag Ed., Collection PhotoArt. * Diotopes, Léo Sheer Ed. . * Parcours 21, Studio Pin Up Ed. * Autoportraits, Studio Pin Up Ed.

References

* Gérard Lefort, « Apocalypse bulles », in ''

Libération ''Libération'' (), popularly known as ''Libé'' (), is a daily newspaper in France, founded in Paris by Jean-Paul Sartre and Serge July in 1973 in the wake of the protest movements of May 1968. Initially positioned on the far-left of France's ...

'

January 4, 1998 * Laurence Armengau, "B. Aveillan : l'idée c'est ce qui vieillit le moins vite", in '' CB News'', June 22, 1998 * C.L., "XS by Bruno Aveillan", in ''

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

'', December 9, 1998 * Gérard Leford, "Le rêve et la Ricoré", in ''

'

May 8, 1999 * Patricia Winters Lauro, "Thermasilk enters the realm of fairy tales, dragons and special effects", in ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'

May 8, 2000 * Kathy Desalvo " Director Bruno Aveillan crafts Fantastic - and heated - story", in '' Shoot (advertising magazine), Shoot'

May 18, 2001 * Therese Balduzzi « Directors on Top : Bruno Aveillan », in Boards magazinebr>
May 1, 2002 * Anne Rose Schlutbohm "A whiff of perfume", in ''

Archive An archive is an accumulation of historical records or materials – in any medium – or the physical facility in which they are located. Archives contain primary source documents that have accumulated over the course of an individual or ...

'', January 2004 * M.P.« GDF : un savoir-faire révélé en beauté », in ''

Le Figaro ''Le Figaro'' () is a French daily morning newspaper founded in 1826. It is headquartered on Boulevard Haussmann in the 9th arrondissement of Paris. The oldest national newspaper in France, ''Le Figaro'' is one of three French newspapers of reco ...

'', May 3, 2004 * Markus Albert "Sin and sensuality", in ''

'', February 2005 * Liza Klaussmann "Creatives on verge : Bruno Aveillan", in ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

'', June 2006 * Stephane Zissu "Zom Art : Bruno Aveillan", in '' Kromag'' 0

, May 2007 * Shots "AVEILLAN'S EMOTIONAL BAGGAGE", in '' Shots (website), Shots'' 6 February 200

6 February 2008 * Clément Ghis ''Louis Vuitton fait son cinéma'', in ''

'' Next, 22 February 200

* Jérome Beglé ''Culture Evènement : M. Farmer comme vous ne l'avez jamais vue'', in

Paris Match ''Paris Match'' () is a French-language weekly news magazine. It covers major national and international news along with celebrity lifestyle features. History and profile A sports news magazine, ''Match l'intran'' (a play on ''L'Intransigeant' ...

, 3 July 2008 * Michael Kimmelman, ''Arts : In France Ads Aim at Heart...'', in

, 18 February 200

* Stephen Whelan, ''Fleetings Moments'', in Shots (website), Shots # 113, February 200

* Justin Kroll "U taps scribe for Cinderella rethink", in ''

'', Sep 2011 * Maddalena Fossati "Minuti preziosi", in '' Vanity Fair (magazine), Vanity Fair'', March 2012 * Gabriel Beltrone"Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson", in ''

ADWEEK ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', March 201

* "Bruno Aveillan's "L'Odysée" for Cartier Dazzles the Ad Industry", in '' SourceEcreative'', March 201

* Raphaelle Elkrief ''Le luxe se met en scène'', in '' Le Monde.fr'', 23 Mars 201

* Television : Interview of Bruno Aveillan in '' La vie des médias'' on TF1. December 21, 2003 (Archives INA) * Radio : Interview of Bruno Aveillan by Philip Dodd in ''

Night Waves ''Free Thinking'' is a radio programme broadcast on BBC Radio 3 as part of their "After Dark" late night programming. The programme is a rebranded version of ''Night Waves'', "Radio 3's flagship arts and ideas programme". ''Night Waves'' was b ...

'' on

BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

...