Brunet is a group of

pharmacists A pharmacist, also known as a chemist ( Commonwealth English) or a druggist (North American and, archaically, Commonwealth English), is a healthcare professional who prepares, controls and distributes medicines and provides advice and instru ...

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

, Canada.

History

Brunet's slogan, "En santé depuis 150 ans", is a double meaning ("Healthy for 150 years" / "In the healthcare business for 150 years") and it is representative of the group's longevity. Wilfrid-Étienne Brunet founded the first Brunet pharmacy in 1855 in

Saint-Roch, Quebec City Saint-Roch is a downtown neighbourhood in the borough of La Cité in Quebec City, Quebec, Canada. It is the central business district. Once a working-class quarter, some of its parts have been gentrified in recent years. History Saint-Roch ...

, the largest one at the time. Between then and 1982, four more pharmacies were opened in the city. Brunet

In 1987, McMahon Distributeur pharmaceutique inc., a subsidiary of Métro-Richelieu (now

Metro Inc. Metro Inc. is a Canadian food retailer operating in the provinces of Quebec and Ontario. The company is based in Montreal, Quebec with head office at 11011 Boulevard Maurice-Duplessis. Metro is the third largest grocer in Canada, after Loblaw ...

), bought Brunet. The group later expanded to most of the province of Quebec and now includes 182 branches. In 1997, McMahon created the Clini Plus banner, featuring 72 small-size branches. In 2009, Brunet opened ''Brunet Plus'' with a total area of 7000 square feet, now numbering 22. They were well accepted by the local population. In 2010, Brunet opened ''Brunet Clinique'' which also had much success. In January 2011, Brunet created ''MaSanté'', the first tool of its kind to help the patient and their families to better take care of their health issues.

Advertising

Brunet is known for its bold TV advertising in which people go through tough but humorous material losses—such as accidentally burning a winning lottery ticket or realizing the mattress full of cash was discarded—only to conclude with the line: "Vous avez la santé. C'est tout ce qui compte." ("You're healthy. that's all that matters.")

External links

Official website
Companies based in Montreal Canadian pharmacy brands Metro Inc. 1987 mergers and acquisitions {{canada-company-stub