Bruce Rosenbaum
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Bruce Rosenbaum, born on February 4, 1962, in Boston, MA, is an American artist and designer. He is known for his work in Steampunk design, both in his home, The Steampunk House, and for what is produced by his company, ModVic. He has been called the steampunk guru by the Wall Street Journal and a steampunk evangelist by Wired Magazine.


Early life

Rosenbaum grew up in
Marblehead, Massachusetts Marblehead is a coastal New England town in Essex County, Massachusetts, along the North Shore. Its population was 20,441 at the 2020 census. The town lies on a small peninsula that extends into the northern part of Massachusetts Bay. Attache ...
, and attended Marblehead High School, before earning his bachelor's degree in Business at
UMASS Amherst The University of Massachusetts Amherst (UMass Amherst, UMass) is a public research university in Amherst, Massachusetts and the sole public land-grant university in Commonwealth of Massachusetts. Founded in 1863 as an agricultural college, it ...
. After graduating UMASS, Rosenbaum worked as a Department Manager for
Lord and Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as a ...
in Stamford, Connecticut where he met his wife Melanie. Later, Rosenbaum attended Duke University and received his MBA. After graduating Duke University, he worked for Sara Lee Direct in
Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...
, and then worked for other
direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...
agencies. Rosenbaum, along with his wife, Melanie, started a direct-mail marketing business, N2N Direct, in the 1990s.


Design career

Rosenbaum and his wife started ModVic (short for Modern Victorian), a Victorian-home restoration company, in 2007. Combining original Victorian design with modern functionality, the couple completed one major project before the economy's downturn. They then refocused the business on integrating new technologies and appliances into restored period objects. Along with producing commissioned pieces for clients, Rosenbaum incorporates his design perspective into his family home in
Sharon, Massachusetts Sharon is a New England town in Norfolk County, Massachusetts, United States. The population was 18,575 at the 2020 census. Sharon is part of Greater Boston, about southwest of downtown Boston, and is connected to both Boston and Providence by ...
, popularly known as the "Steampunk House". Their home is also noted as the only functional steampunk art home in the world and has been featured on MTV's Extreme Cribs. Rosenbaum's projects include a personal computer workstation housed in a Victorian pump organ, a 6-foot mechanical whale for a hotel in
Nantucket, Massachusetts Nantucket () is an island about south from Cape Cod. Together with the small islands of Tuckernuck Island, Tuckernuck and Muskeget, it constitutes the Town and County of Nantucket, a Consolidated city-county, combined county/town government t ...
, and a late 1800s bandsaw repurposed as a conference table and workstation. Rosenbaum is also the Chairman of The Sharon Historic Commission, Sharon, MA, and a Trustee of the
Charles River Museum of Industry Charles River Museum of Industry & Innovation is a museum of the American Industrial Revolution located on the Charles River Bike Path, near the intersection of the Charles River and Moody Street in Waltham, Massachusetts. It houses and displays ...
& Innovation,
Waltham, Massachusetts Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, ...
. Additionally, along with Dr. Ashleigh Hillier, an associate Psychology Professor at
UMASS Lowell The University of Massachusetts Lowell (UMass Lowell and UML) is a Public university, public research university in Lowell, Massachusetts, with a satellite campus in Haverhill, Massachusetts. It is the northernmost member of the University of Mas ...
, Rosenbaum has created a 9-week program called Steampunkinetics: Building Art into Science for kids on the autism spectrum. The program uses 'Janusian Thinking' and other creative problem-solving techniques to turn STEM (Science, Technology, Engineering, and Math) into STEAM (adding art) into STEAMPUNK (adding history).


Events


2010

*ModVic Steampunk Art Exhibition, Steampunk World's Fair, Piscataway NJ *Steampunk @ Boston Antique & Design Show, Shriner's Auditorium, Wilmington, MA *Steampunk @ Pier Show, Pier 94 – Chelsea, New York NY


2011

*Nemo's Steampunk Art and Invention Gallery, 20,000 Leagues, 5-Wits Attraction, Foxboro MA *Back Home to Future Expo, Greater Philadelphia Expo Center, Oaks, PA *Mobilis in Mobili: An Exhibition of Art & Appliance, Wooster Street Social Club (NY Ink), New York, NY *ModVic's World of Steampunk Art & Design, Watch City Festival – Charles River Museum, Waltham MA *Norman Rockwell Museum Goes Back to the Future with Steampunk Night, Norman Rockwell Museum, Stockbridge MA *Steampunk Bizarre Exhibition, Mark Twain Museum, Hartford CT *Steampunk Form & Function Sh & Exhibition, Charles River Museum of Industry and Innovation, Waltham MA *ModVic with East Coast Paranormal Research Team, Benjamin Stanley Freeman House, 390 Mount Hope Street, North Attleboro MA


2012

*How to Architect Steampunk into Your Design - Steampunk for Architects, ArchitectureBoston Expo (ABX), Boston MA *Steampunkinetics Gallery Show, AFA Gallery – SOHO, New York, NY *Living Steampunk, Boskone 49 – Regional Science Fiction Convention, Boston Westin Waterfront, Boston MA *ModVic's World of Steampunk Art & Design, Watch City Festival – Charles River Museum, Waltham MA *Living Steampunk, Dickens Festival, Salem MA *Steampunk Dickens and his Villain Heads, Pollard Public Library, Lowell MA *Steampunk @ CraftBoston, World Trade Center, Boston MA *Steampunk @ Metro Show, New York NY *ModVic's World of Steampunk Art & Design, Steampunk Industrial Revolution Festival, Nashua NH *Living Steampunk, FaerieCon, Baltimore MD *Steampunk Soiree Steamer and Exhibition, Revolving Museum, Lowell MASteampunk Soiree: Steamer at Revolving Museum
Revolving Museum, January 31, 2012
*Steampunk Form & Function Show & Exhibition II, Charles River Museum of Industry and Innovation, Waltham MA *Designing Steampunk, DESIGN East, Boston MA *Steampunk @ Antique City, Schaut's Fun Fair, Bethlehem PA *Steampunk @ Brimfield Antique Show, Brimfield MA *Steampunk Historical House Tour, Sharon Historical Society, Sharon MA


2013

*ModVic's World of Steampunk Art & Design, RiverFest – Assembly Row, Somerville MA *Steampunk: Nature & Machine, Lockwood Mathews Mansion, Norwalk CT *Designing Steampunk, CreativeMornings Boston, Boston MA *Time Machines: Robots, Rockets and Steampunk, Shelburne Museum, Shelburne VT *Victorian Extreme: American Fancywork and Steampunk, 1850 – Now, Bennington Museum, Bennington VT *Steampunk Dickens and his Villain Heads, WaterFire Festival, Old Stone Bank, Providence RI *Plasma Light Art and Steampunk Design, International Assn. of Lighting Designers, Charles River Museum, Waltham MA *ModVic's World of Steampunk Art & Design, Watch City Festival – Charles River Museum, Waltham MA *Steampunk @ Pier Show Pier 94 – Chelsea, New York NY *Steampunkinetics Rube Goldberg Exhibition’, Northeast Arc, Danvers MA *Steampunk House Tours, Groupon, Sharon MA *20,000 Leagues Steampunk Gala, 5 Wits, Foxboro MA


2014

*Steampunk Springfield: Reimagining an Industrial City, March 21 through September 28, Citywide: Springfield Museums, Springfield Armory, UMASS Amherst, Central Library, City-Stage Theater and Springfield Symphony – Springfield, MA *SteamAble: The Steampunk Wheelchair Project –Florence, MA


External links




References

{{DEFAULTSORT:Rosenbaum, Bruce People from Marblehead, Massachusetts Isenberg School of Management alumni Fuqua School of Business alumni Steampunk 1962 births Living people Marblehead High School alumni