Bruce Rader
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Bruce Rader (1954) is an American broadcaster who retired in February 2022 as sports director of
WAVY-TV WAVY-TV (channel 10) is a television station licensed to Portsmouth, Virginia, United States, serving the Hampton Roads area as an affiliate of NBC. It is owned by Nexstar Media Group alongside Virginia Beach–licensed Fox affiliate WVBT (chann ...
and WVBT-TV in the
Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...
-
Virginia Beach Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...
after more than 45 years. He was the longest active television anchor in
Hampton Roads Hampton Roads is the name of both a body of water in the United States that serves as a wide channel for the James River, James, Nansemond River, Nansemond and Elizabeth River (Virginia), Elizabeth rivers between Old Point Comfort and Sewell's ...
television history. He is now Vice President of Special Projects for the national media production house Studio Center, and a contributing reporter with
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarter offices in Irving, Texas; Midtown Manhattan; and Chicago, Illinois. The company is the largest television station owner in the United States, owning 197 te ...
, Inc. on special projects, while continuing his active role as an officer and board member of the Priority Automotive Charities.


Early life and career

Born Bruce Reed Rader at
George Washington University Hospital The George Washington University Hospital is a for-profit hospital, located in Washington, D.C. in the United States. It is affiliated with the George Washington University School of Medicine and Health Sciences. The current facility opened on ...
in the Georgetown section of
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, on March 11, 1954, the son of Audrey and Orth Rader. He grew up in the Randolph Hills area of
Rockville, Maryland Rockville is a city that serves as the county seat of Montgomery County, Maryland, and is part of the Baltimore–Washington metropolitan area. The 2020 census tabulated Rockville's population at 67,117, making it the fifth-largest community in ...
and attended Rocking Horse Road Elementary School, Randolph Junior High School, and graduated from
Wheaton High School Wheaton High School is a U.S. four-year public high school in Montgomery County, Maryland. It is located in the unincorporated Wheaton- Glenmont section of Montgomery County, near Silver Spring, about 5 miles north of Washington, D.C. The high ...
in
Wheaton, Maryland Wheaton is a census-designated place in Montgomery County, Maryland, United States, situated north of Washington, D.C. and northwest of downtown Silver Spring. Wheaton takes its name from Frank Wheaton (1833–1903), a career officer in the Uni ...
. His first broadcasting job came when he was hired by the late Pierre Eaton, the owner, and general manager of his hometown radio station, WINX Radio, in Rockville. There he hosted a high school sports show and did play-by-play for local high school football games on WINX, and did a weekly college basketball show highlighting the University of Maryland basketball team known as "Terrapin Talk". During some of these games, he was joined by the University of Maryland basketball All-American
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who after a successful career in the
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
became a college basketball broadcaster for
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
and
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
.


Television career

In 1974 Rader began his television career working in the newsroom at WMAL-TV (ABC) during the final days of Watergate and the resignation of President Richard Nixon. He was a spotter for the
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) N ...
play-by-play announcers Mal Campbell and Len Hathaway and produced the Coach
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post-game show and the
Chris Hanburger Christian G. Hanburger, Jr. (born August 13, 1941) is a former American football linebacker in the National Football League (NFL). He played his entire 14-year career with the Washington Redskins, from 1965 through 1978, and was elected to t ...
locker room show in 1974 and briefly worked for WMAL-TV Sports Director Steve Bassett before moving to Norfolk. In 1975 Rader was hired by news director Tony Burton as the assignment editor at
WVEC-TV WVEC (channel 13) is a television station licensed to Hampton, Virginia, United States, serving the Hampton Roads area as an affiliate of ABC. The station is owned by Tegna Inc., and maintains studios on Woodis Avenue in Norfolk; its transmitter ...
, the
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affiliate in Norfolk, Virginia. In 1976 he joined
WAVY-TV WAVY-TV (channel 10) is a television station licensed to Portsmouth, Virginia, United States, serving the Hampton Roads area as an affiliate of NBC. It is owned by Nexstar Media Group alongside Virginia Beach–licensed Fox affiliate WVBT (chann ...
, a
Lin Media LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in Ind ...
company now
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarter offices in Irving, Texas; Midtown Manhattan; and Chicago, Illinois. The company is the largest television station owner in the United States, owning 197 te ...
as the weekend sportscaster and weekday news reporter for the NBC affiliate covering Virginia Beach. On January 1, 1979, he was named sports director and primary sports anchor. Rader, noted for his energetic style, changed the way local sports were presented in the market. He devoted extensive coverage to NASCAR becoming one of the first local sportscasters outside of Florida to annually spend a week covering the season-opening Daytona 500. He was the first sportscaster from the Hampton Roads market to cover Washington Redskins games on a regular basis, both home and away. During his coverage of
Super Bowl XVII Super Bowl XVII was an American football game between the American Football Conference (AFC) champion 1982 Miami Dolphins season, Miami Dolphins and the National Football Conference (NFC) champion 1982 Washington Redskins season, Washington Reds ...
in 1983, he broadcast the first live newscast in Hampton Roads television history from
Costa Mesa, California Costa Mesa (; Spanish for "Table Coast") is a city in Orange County, California. Since its incorporation in 1953, the city has grown from a semi-rural farming community of 16,840 to an urban area including part of the South Coast Plaza–John Wa ...
. He continues to anchor the daily sports segments weeknights on WAVY-TV and is the host of the Fox 43 Sportswrap every night on Fox 43. He is also the host of the weekly
Old Dominion University Old Dominion University (Old Dominion or ODU) is a public research university in Norfolk, Virginia. It was established in 1930 as the Norfolk Division of the College of William & Mary and is now one of the largest universities in Virginia with ...
Football Show with Coach
Ricky Rahne Ricky Rahne (born July 19, 1980) is an American football coach and former player who is currently the head coach at Old Dominion University. He played college football at Cornell. Early life A native of Morrison, Colorado, Rahne attended Bear ...
, The Washington Huddle WFT Show shown in the Hampton Roads, Richmond, Roanoke, Washington, D.C., and
Hagerstown, Maryland Hagerstown is a city in Washington County, Maryland, United States and the county seat of Washington County. The population of Hagerstown city proper at the 2020 census was 43,527, and the population of the Hagerstown metropolitan area (exten ...
, markets, and the high school football show ''Friday Night Flights''.


Community service

The Bruce Rader-St. Jude Golf Tournament raised more than US$1 million during its 20-year run for St. Jude Children's Research Hospital. Rader's former charity foundation was also very active in Hampton Roads. Rader also worked with the Children's Hospital of the King's Daughters, Seton Youth Shelters, Virginia Beach SPCA, and Horizons Hampton Roads. For over 30 years he hosted the
Jerry Lewis MDA Telethon The ''MDA Labor Day Telethon'' was an annual telethon held on (starting the night before and throughout) Labor Day in the United States to raise money for the Muscular Dystrophy Association (MDA). The Muscular Dystrophy Association was founded in ...
on WAVY-TV.


Awards

In 2017 Rader received the Gold & Silver Circle Ceremony Award from the National Capital Chesapeake Bay Chapter of the
National Academy of Television Arts and Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...
, honoring him for a lifetime of significant contributions to the broadcast industry. In 2020 he was voted into the
Virginia Sports Hall of Fame The Virginia Sports Hall of Fame honors athletes, coaches, administrators, journalists and other contributors to athletics. Many of the more than 350 inductees since 1972 were born in Virginia or enjoyed success in college, professional, amateur or ...
, two years after being the first person inducted into the Hampton Roads Sports Media Hall of Fame. Rader retired in February 2022.


References


External links

* * * * * {{DEFAULTSORT:Rader, Bruce St. Jude Children's Research Hospital Hampton University people American television personalities Male television personalities 1955 births People from Washington, D.C. Living people