Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Professor of Management at

Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private research university in Nashville, Tennessee. Founded in 1873, it was named in honor of shipping and rail magnate Cornelius Vanderbilt, who provided the school its initial $1-million ...

in the

Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen awards six degrees: a standard 2-year Master of Business Administ ...

. His main areas of research are statistical modelling and its application to decrease mortality and morbidity rates due to coronary heart disease and what can be done to improve the healthcare of impoverished regions like Mozambique.

Life and work

Cooil was born in

Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...

Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only state ...

, in 1953. Cooil received his BSc in Mathematics at Stanford University in 1975, MSc in Statistics at Stanford University in 1976, and PhD in Statistics at the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

in 1982 before joining Vanderbilt University's faculty in 1982. In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the

Net Promoter Net promoter score (NPS) is a widely used market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS is a ...

customer loyalty metric, and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions. Also in the field of statistics, he created the concept of

proportional reduction in loss Proportional reduction in loss (PRL) is a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Such measures quantify how much havin ...

, a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.

Selected works

References

External links

* {{DEFAULTSORT:Cooil, Bruce Vanderbilt University faculty American statisticians Stanford University alumni University of Pennsylvania alumni 1953 births Living people People from Honolulu Mathematicians from Hawaii