Bruce Ashmore
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Bruce Ashmore (born c. 1959 in
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
) is a
race car Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. Auto racing has existed since the invention of the automobile. Races of various sorts were organi ...
designer who designed and developed 11 championship winning IndyCars with two different race car manufacturers, first with
Lola Cars Lola Cars International Ltd. was a British race car engineering company in operation from 1958 to 2012. The company was founded by Eric Broadley in Bromley, England (then in Kent, now part of Greater London), before moving to new premises in S ...
and then with
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
. After graduating from
Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...
he started working for
Lola Cars Lola Cars International Ltd. was a British race car engineering company in operation from 1958 to 2012. The company was founded by Eric Broadley in Bromley, England (then in Kent, now part of Greater London), before moving to new premises in S ...
in
Huntingdon Huntingdon is a market town in the Huntingdonshire district in Cambridgeshire, England. The town was given its town charter by King John in 1205. It was the county town of the historic county of Huntingdonshire. Oliver Cromwell was born there ...
, England. During his seventeen years with Lola he worked his way up from intern to chief designer. Bruce was a member of the design team for many race car projects and was the chief designer on the T88/00, T89/00, T90/00, T91/00 and T92/00 Lola IndyCars. In 1993 Ashmore joined
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
to begin work on their first Indycar, the 94I. Within two years Reynard overtook Lola to become the leading Indycar chassis manufacturer. Bruce's role with
Reynard Motorsports Reynard Motorsport was the world's largest racing car manufacturer in the 1980s. Initially based at Bicester and latterly at Reynard Park, Brackley, England the company built successful cars in Formula Ford 1600, Formula Ford 2000, Formula Vaux ...
took him to the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, where he set up Reynard North America (RNA) in
Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
,
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
and later built the Auto Research Center, also in Indianapolis. ARC became the Reynard North American Headquarters. Between 1993 and 1998 he served as Technical Director for RNA and later also for ARC and then in 1999 became president of RNA. Ashmore joined the
Forsythe Racing Forsythe/Pettit Racing was an American racing team that competed in the Champ Car World Series owned by Gerald Forsythe and Dan Pettit. The Champ Car effort ceased operations after the 2008 unification of North American open wheel racing. Histor ...
CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by one or a pair of draught animals. A handcart is pulled or pushed by one or more people. It is different from the flatbed tr ...
team in 2001. After two successful years with the team where he planned the Championship title bid in 2003, he left at the end of 2002 to start Ashmore Design. Ashmore Design has had contracts with Menard Competition Technologies, Menard Engineering, RuSPORT
Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ( ...
team, Conquest Racing and more recently with C&R Racing Incorporated. Ashmore helped Chris Paulsen design the C&R Racing
United States Auto Club The United States Auto Club (USAC) is one of the sanctioning bodies of auto racing in the United States. From 1956 to 1979, USAC sanctioned the List of USAC Championship Car seasons, United States National Championship, and from 1956 to 1997 the ...
(USAC) Silver Crown race car.


External links


Ashmore DesignC&R Racing IncorporatedAuto Research Center
British automobile designers 1959 births Living people {{UK-autoracing-bio-stub