Browar Łomża
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The Browar Łomża () is Poland's fourth largest
brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...
. Browar Łomża Sp. z o.o. launched the plant in 1968. In 2007, it was purchased by
Royal Unibrew Royal Unibrew is a brewing and beverage company headquartered in Faxe, Denmark. Its brands include Ceres, Faxe, Albani, Thor, Karlens and Royal. Royal Unibrew also has a strong presence in the Baltic region, where it owns Vilniaus Tauras, Kalna ...
.Browar Łomża, Royal Unibrew Group
Retrieved from Wayback Machine on January 24, 2013.
In 2011, it was sold to Polish Brewery
Van Pur Browar Van Pur is a limited liability company based in Poland. The company operates 5 breweries in Jędrzejów, Koszalin, Łomża, Rakszawa and Zabrze. The headquarters of Van Pur is located in Warsaw. History Van Pur was launched as a Polish-Ge ...
of
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
. The Browar Łomża brewery is located in
Łomża Łomża (), in English known as Lomza, is a city in north-eastern Poland, approximately 150 kilometers (90 miles) to the north-east of Warsaw and west of Białystok. It is situated alongside the Narew river as part of the Podlaskie Voivodeship si ...
,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
.


Brand

Browar Łomża Brewery has been brewing since 1968. The plant was modernized in 2004 and has a capacity to brew up to 850 thousand hectolitres. Traditionally it used to brew three slightly different beers: "Kurpie", "Wyborowe", "Export" and "Jasne". Later came "Łomża Strong" but it was not particularly successful and has now been discontinued. In 2010, Browar Łomża came up with a new taste "miodowe" (honey). After ownership changes and due to marketing campaigns, new brands such as "Łomża niepasteryzowane" (unpasteurised) and "Łomża Export niepasteryzowane" are gaining popularity.


Marketing

The label shows two
Kurpie Kurpie () is one of a number of ethnic regions in Poland, noted for its unique traditional customs, such as its own types of traditional costume, traditional dance and distinctive type of architecture and livelihoods. Kurpie is also the name of t ...
folks people dancing on a label and the deer of the coats of arms of Łomża.


See also

*
Polish beer Beer in Poland has been brewed for well over a thousand years and has a significant history of tradition and commercial beer production. Poland is Europe's third largest beer producer, producing 36.9 million hectolitres, coming after the United K ...
*
Royal Unibrew Royal Unibrew is a brewing and beverage company headquartered in Faxe, Denmark. Its brands include Ceres, Faxe, Albani, Thor, Karlens and Royal. Royal Unibrew also has a strong presence in the Baltic region, where it owns Vilniaus Tauras, Kalna ...


References


External links

* * Breweries of Poland Beer brands of Poland Buildings and structures in Łomża {{beer-stub