Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in Sorrento, Victoria,

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, in September 2009. The company went into administration on 10 May 2022.

History

The brewery was founded by Kent Grogan and his partner Kelly Davidson, with the first beer, Broo Premium Lager, produced in September 2009.

Owner's philosophy

The company was started on the basis that Broo would remain 100% Australian owned. Grogan stated at the time that the company's charter dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction.

Sales of shares

In 2011, a publicity program associated with the lager involved giving away shares in Grogan's brewery. Grogan estimates that over 7,000 people now hold shares in the company. In August 2012 the

ASX Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...

refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate". In June 2013 the company launched its second beer, Australia Draught, with the company pledging to donate 20% of its profits from the sale of the beer to two charities - the

SAS SAS or Sas may refer to: Arts, entertainment, and media * ''SAS'' (novel series), a French book series by Gérard de Villiers * ''Shimmer and Shine'', an American animated children's television series * Southern All Stars, a Japanese rock ba ...

Resources Fund and Commando Welfare Trust.

Beers

* Broo Premium Lager, a

premium lager Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewi ...

at 4.6% alcohol by volume, was launched by Grogan in September 2009 on the basis that Broo would remain 100% Australian owned. Grogan stating the company's constitution dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction. By 2013, Broo Premium Lager was also being sold in cans in the United States. * Australia Draught (4.6% alcohol by volume)

Awards

In 2011 Broo Ltd. received the

Telstra Business Awards The Telstra Business Awards is an Australian awards programme started in 1992. The Telstra Business Awards is an independent Awards programme designed to recognise and promote excellence, best practice and innovation in the business community. ...

'People’s Choice Award' for Victorian small to medium-sized businesses. In 2012 advertising for Broo Beer, created by Melbourne agency, Nick and Phil, won the single and overall categories for round five of the 2012 Siren Awards.

Advertising and sponsorships

Broo beer sponsored Scott Saunders Racing

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

team and Melbourne City Wrestling events.

References

External links

* {{Official website, http://www.broo.com.au/ Australian beer brands 2009 establishments in Australia Australian companies established in 2009 Beer brewing companies based in Victoria (state) Food and drink companies established in 2009 Companies listed on the Australian Securities Exchange Companies based in Melbourne Sorrento, Victoria