Broadway Ernakulam is a shopping street situated at

Kochi Kochi (), also known as Cochin ( ) ( the official name until 1996) is a major port city on the Malabar Coast of India bordering the Laccadive Sea, which is a part of the Arabian Sea. It is part of the district of Ernakulam in the state of K ...

Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...

state,

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. It is one of the oldest shopping areas in the city. Compared to the other shopping spots in the city, the prices here are lower and really affordable.

History

Broadway was the only shopping street in Ernakulam during early 20th century. Initially the shopping street was located at Mattancherry. When the British took over Cochin from the Dutch, the market moved out of Mattancherry to

, which had everything from a safety pin to clothes and hardware on offer. Broadway had set of coveted tailors right from the start of 20th century. Prominent among those were J. Newfield and Company, which made the best three-piece suits at the time, Koya Hassan and the Bharatha Tailoring Company, which was famous for the uniforms it made for the State chauffeurs. The White Hall Silk Palace, set up in the 1920s by a Muslim trader from Palakkad, was a textile hotspot. Valavi and Company is a shop which started in 1899 on broadway street. They did business in paper, tyres and liquor imported from Europe.

About the Name

The road leading to broadway was one of the first macadam roads in Ernakulam and this is being quoted as the reason why it got its name 'Broadway'.

Shopping Street

Broadway Shopping street covers an area of two kilometer radius road which is sandwiched between

Marine Drive, Kochi Marine Drive is a picturesque promenade in Kochi, India. It is built facing the backwaters, and is a popular hangout for the local populace. Despite its name, no vehicles are allowed on the walkway. Marine Drive is also an economically thriving ...

and MG Road. The area is characterized by narrow roads, quite ironically given its name. The market canal passes through Broadway and Market Road. The shopping street is a car-free pedestrian zone. Broadway adjoins Ernakulam Market where there are many wholesale shops as well.

Shops

At Broadway, one can find almost everything - ranging from old copper pots (ready to smelt) to latest fashion in clothing and jewellery, books,

perfumes Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. T ...

spices A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices are ...

. One can even find one of the best furniture shops in town run by a Cochin Jew. Broadway has many roadside shops selling electronic goods, leather items, stationery, watches, jewelry and umbrellas. The Spice market of Kochi at Broadway street is a wholesale market where one can buy good quality spices and condiments.

Footfalls

There are around 1,000 shops functioning in the two-km radius of Broadway. It is estimated that the market sees a footfall of minimum 5,000 people on holidays but the numbers would touch 20,000 on working days. In 2016, sales at the Broadway market averaged 5 crore per month as per Broadway Shop Owners Association.

Peak Shopping Seasons

The peak shopping season at Broadway Kochi is during festivals of

Vishu Vishu (Malayalam: വിഷു), the traditional Malayali New Year, is a Hindu festival celebrated in the Indian state of Kerala, Tulu Nadu region of Karnataka, and Mahe district. The festival marks the first day of Medam, the first month of ...

Onam Onam ( ) is an annual Indian harvest festival celebrated predominantly by the Hindus of Kerala. A major annual event for Keralites, it is the official festival of the state and includes a spectrum of cultural events. Onam commemorates Vamana ...

and

Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...

Broadway Renovation Project

In 2009, Centre for Heritage Environment and Development and the Kerala Sustainable Urban Development Project, had submitted a Rs. 30-crore-project for the conservation efforts of the Broadway. Though the project was submitted in the first phase of JNNURM, it failed to take off due to cost escalation and flaws in the DPR. In 2013, a revised detailed project report (DPR) was submitted for funding under the JNNURM transition funding period. The estimated cost for the project was Rs. 25 cr

References

{{Reflist Economy of Kochi Tourist attractions in Kochi Shopping districts and streets in India Mattancherry