The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

which has responsible for writing and reviewing the

UK Code of Broadcast Advertising The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained b ...

. It was established under the

Communications Act 2003 The Communications Act 2003 is an Act of the Parliament of the United Kingdom. The act, which came into force on 25 July 2003, superseded the Telecommunications Act 1984. The new act was the responsibility of Culture Secretary Tessa Jowell. It ...

and has responsibility to the

Office of Communications The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...

(Ofcom). BCAP's remit is to ensure that advertising on

radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmit ...

and

television in the United Kingdom Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the Mechanical television#Television demonstrations, first demonstration of a transmitted moving image in 1926 ...

are not misleading, that they do not cause harm or offence to viewers and listeners, and that they stay within the boundaries of taste and decency.

References

External links

Broadcast Committee of Advertising Practice
Advertising in the United Kingdom Organizations established in 2003 2003 establishments in the United Kingdom Radio organisations in the United Kingdom Television organisations in the United Kingdom Advertising regulation Regulation in the United Kingdom {{UK-tv-stub

See also

References

External links