Brita GmbH is a German company which manufactures water filters. The company headquarters are in Taunusstein near Wiesbaden in Hesse, Germany. Manufacturing facilities are in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

, Germany,

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, Italy, and the United Kingdom. Brita products are distributed in 69 countries.

Products

Brita produces water jugs (

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-free, made of styrene

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copolymer), kettles and tap attachments with integrated disposable filters. The filters can be recycled. Their primary filtering mechanism consists of

activated carbon Activated carbon, also called activated charcoal, is a form of carbon commonly used to filter contaminants from water and air, among many other uses. It is processed (activated) to have small, low-volume pores that increase the surface area avail ...

and ion-exchange resin. The activated carbon is produced from

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shells."Questions about products and water filtration"
Brita UK. Retrieved 2018-04-03. According to Brita, the filters have two effects: * The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds. * The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead. In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.

History

Brita was founded in 1966 by Heinz Hankammer. The company was first named AquaDeMat before he later named the company after his daughter. The company secured the first patent for domestic water filter use in the 1970s. In 1988, The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas and Brita agreed to a

non-compete clause In contract law, a non-compete clause (often NCC), restrictive covenant, or covenant not to compete (CNC), is a clause under which one party (usually an employee) agrees not to enter into or start a similar profession or trade in competition agains ...

until 2005. In 2008, Brita returned to the North American market under the brand Mavea, only to withdraw again in 2016."The Best Water Filter Pitcher"
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''. Retrieved 2018-04-03. However, products are still sold in the US under the Brita brand.

References

External links

*
Brita UK website

Mavea
website for Brita's U.S. brand that is not licensed to Clorox. {{Clorox Water filters Kitchenware brands Manufacturing companies of Germany Companies based in Hesse Manufacturing companies established in 1966 1966 establishments in West Germany German brands Clorox brands German companies established in 1966