Brighter is a Santa Monica-based internet and healthcare company that connects dentists, patients, and dental insurers. The company licenses a consumer-driven dental benefits experience to insurance carriers to help them administer dental plans more efficiently and offer patient-friendly services such as online and mobile provider directories, patient reviews, and a proprietary online appointment scheduling feature, Brighter Schedule. The company's founder and CEO is internet entrepreneur

Jake Winebaum Jake Winebaum (born 1959) is an American entrepreneur. Winebaum is the founder of FamilyFun magazine, Business.com, Brighter.com and co-founder of eCompanies and Applied Cognition. Early life Winebaum’s father, Sumner, was an advertising e ...

. Brighter's technology powers member engagement tools used by major dental insurers including

Cigna Cigna is an American multinational managed healthcare and insurance company based in Bloomfield, Connecticut. Its insurance subsidiaries are major providers of medical, dental, disability, life and accident insurance and related products and se ...

, Aetna, and Delta Dental. In December 2017, Brighter was acquired by Cigna.

Early products

The company's first product was a dental savings plan geared toward uninsured patients. It was profiled in several national publications, including

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, ABC World News with Diane Sawyer,

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, and

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.Empson, Rip
Brighter Launches A New, Free Version Of Its Dental Service To Bring Affordable Care To The Uninsured.

. TechCrunch, 3 June 2013. Web. 27 Sept. 2013. In 2014, the company launched Brighter PRO, a dental benefit plan for self-funding companies. Companies use self-insured preferred-provider (PPO) dental plans, with access to an online platform to search for local providers, compare, and select a dentist.

Licensing

As of 2017, three of the largest dental insurers in the United States utilize Brighter products, through the company's licensing agreements with Cigna, Delta Dental, and Aetna. In 2015, Cigna began licensing Brighter's platform to power the myCigna website and mobile app. The licensing agreement includes profiles of in-network providers, estimated copays, and online appointment scheduling. Delta Dental added Brighter's appointment scheduling software, Brighter Schedule, to its mobile application in March 2017. Online scheduling was extended to DeltaDental.com in July 2017. In August 2017, Aetna announced that it would be launching an updated experience on its Aetna Navigator site in January 2018. The new experience will include all of its dental customers and feature Brighter's entire suite of member engagement tools.

Funding and acquisition

Brighter secured about $49 million in investments, with backing from General Catalyst, Mayfield Fund, Benchmark, DAG Ventures, and Tenaya Capital. In December 2017, Cigna announced that it had acquired Brighter. In the announcement, Cigna said it planned to create new digital products for its members and for health care providers and to integrate Brighter's technology into existing products and services.Cigna Acquires Brighter, A Leader in Digital Engagement of Health Care Consumers

. Cigna, 14 December 2017. Web.

References

External links

*{{Official website, https://www.brighter.com Companies based in Santa Monica, California Online marketplaces of the United States Dental companies of the United States Health care companies based in California