Brian Lichtenberg
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Brian Lichtenberg is a
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
-born American fashion designer based in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, California. He is the founder-creator of the label Brian Lichtenberg, and the
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...
brand BLTEE.


Career

Lichtenberg began designing in summer 2000. His clothes are sold through specialty boutiques and top department stores in Los Angeles, London, Paris and Milan. In September 2013 he made his first
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
presentation at Pier 59 for his Spring-Summer 2014 collection. His second presentation was held on 9 February 2014 at The Hub, in The Hudson Hotel.


Parody sportswear

In 2006, Lichtenberg designed the "BRIANEL No. 1"
T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are general ...
, the first a line of T-shirts, sweatshirts and other
sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...
garments bearing
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
s that parodied those of major established brands such as
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
(Brianel), Balmain (Ballin), and
Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since ...
(Homiès). They have been seen on celebrities such as
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...
. In 2013, Lichtenberg designed a line of sweatshirts similar to American football jerseys for the Los-Angeles based boutique Kitson, but with the names of pharmaceutical drugs "
Adderall Adderall and Mydayis are trade names for a combination drug called mixed amphetamine salts containing four salts of amphetamine. The mixture is composed of equal parts racemic amphetamine and dextroamphetamine, which produces a (3:1) ratio bet ...
", "
Vicodin Hydrocodone/paracetamol (also known as hydrocodone/acetaminophen) is the combination of the pain medications hydrocodone and paracetamol (acetaminophen). It is used to treat moderate to severe pain. It is taken by mouth. Recreational use is co ...
" and "
Xanax Alprazolam, sold under the brand name Xanax, among others, is a fast-acting, potent tranquilizer of medium duration in the triazolobenzodiazepine (TBZD) class, which are benzodiazepines (BZDs) fused with a triazole ring. It is most commonly ...
" across the backs at shoulder level with a two-digit-number. They were advertised with the slogan "Pop one on and you'll feel better, just what the doctor ordered", and were criticised for trivializing prescription drug abuse and mental illness. The drug companies also threatened to sue unless the shirts were taken off the market, and the Partnership at Drugfree.org charity released a statement disassociating themselves from the line and refusing to accept any direct donations of funds raised through the shirt sales. Lichtenberg released a statement saying:


Performance costumes

Lichtenberg has worked closely with a number of singers and rappers on their performance attire. Among his best known designs are
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
's crime scene tape outfit for the music video to ''
Telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
'', and
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
's
scuba Scuba may refer to: * Scuba diving ** Scuba set, the equipment used for scuba (Self-Contained Underwater Breathing Apparatus) diving * Scuba, an in-memory database developed by Facebook * Submillimetre Common-User Bolometer Array, either of two in ...
-inspired 'Freakum' dress from
3OH!3 3OH!3 (pronounced "three oh three") is an American electronic music duo from Boulder, Colorado, made up of Sean Foreman and Nathaniel Motte. They are best known for their single "DONTTRUSTME" from their album ''Want'', which reached number sev ...
's '' Starstrukk'' video. His
hologram Holography is a technique that enables a wavefront to be recorded and later re-constructed. Holography is best known as a method of generating real three-dimensional images, but it also has a wide range of other Holography#Applications, applic ...
matic leggings became a signature stage look for the rapper M.I.A. at the time of her successful 2007 song ''
Paper Planes A paper plane (also known as a paper airplane in American English or paper aeroplane in British English) is a toy aircraft, usually a glider made out of single folded sheet of paper or paperboard. A simple nose-heavy paper plane, thrown like ...
''. At one point M.I.A. was wearing his designs almost exclusively. Other singers who have worked with him for their performance costumes include
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
and
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
, and he counts
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
Peaches The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fuz ...
,
Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, actress, model and entrepreneur. She released her debut studio album, '' Goodies'' in 2004, which spawned four singles: " Goodies" (featuring Petey Pa ...
,
Yelle Yelle is a French band founded by lead singer and namesake Yelle (Julie Budet) and GrandMarnier (Jean-François Perrier). A third member, Tepr (Tanguy Destable), joined the band before the recording of their debut album. Yelle and GrandMarnier b ...
,
Ke$ha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
and
Keri Hilson Keri Lynn Hilson (born December 5, 1982) is an American R&B singer, songwriter and actress. She was born and raised in Decatur, Georgia and spent most of her youth working with producer Anthony Dent as a songwriter and background vocalist for ...
among his clients. His more mainstream designs, including one-shouldered minidresses, have been worn by celebrities such as
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is ...
,
Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conra ...
and
Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...
.


Lawsuit

In September 2013, Lichtenberg filed a US$100 million lawsuit in Federal Court in Los Angeles against his brother Christopher and other parties, alleging trademark infringement, unfair competition and defamation among other claims. In reporting on the lawsuit, '' Vanity Fair'' described Lichtenberg as "sort of like the
Weird Al Yankovic Weird derives from the Anglo-Saxon word Wyrd, meaning fate or destiny. In modern English it has acquired the meaning of “strange or uncanny”. It may also refer to: Places * Weird Lake, a lake in Minnesota, U.S. People *"Weird Al" Yankovic (b ...
of fashion designers".


References


External links


Official website of Brian Lichtenberg
{{DEFAULTSORT:Lichtenberg, Brian American fashion designers Living people Date of birth missing (living people) People from Los Angeles Year of birth missing (living people)