Brian Sung Lee (born March 15, 1971) is a Korean-American entrepreneur who co-founded Legalzoom.com, ShoeDazzle.com, and

The Honest Company The Honest Company, Inc. is an American digital-first consumer goods company, founded by actress Jessica Alba. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. The Honest Company has raised m ...

Professional life

Lee was an attorney with

Skadden, Arps, Slate, Meagher & Flom Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates is an American multinational law firm headquartered in New York City. Founded in 1948, the firm consistently ranks among the top U.S. law firms by revenue. The company is known for its wor ...

and a former manager at

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...

. Lee attended Servite High School in Anaheim, graduated with a B.A. in Economics/Business from UCLA, and received his J.D. from UCLA School of Law.

Fame with startups

Brian Lee is known for co-founding startups with celebrities.

Legalzoom

His first startup, Legalzoom.com, was with Robert Shapiro.First online dating, then online wedding planning, now this
(22 January 2004). ''USA Today''. Last accessed 17 April 2009 Legalzoom is an online legal documentation service or e-lawyering firm. His other co-founders include Brian P. Y. Liu and Edward R. Hartman. Legalzoom provides online document assembly of legal documents, a legal education center, and articles on the legal aspect of current events.
(23 May 2002). ''NY Times''. Last accessed 17 April 2009. It started offering legal services products to the public on March 12, 2001.

ShoeDazzle

His second startup was ShoeDazzle.com with

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...

. The company's other co-founders include Robert Shapiro and MJ Eng. It was launched in March 2009.Los Angeles Business.
Kim Kardashian’s ShoeDazzle gets $40 million financings
" May 17, 2011. Retrieved May 27, 2011. In 2011 the service had more than three million members.

The Honest Company

The Honest Company is Lee's third startup company and was co-founded with

Jessica Alba Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...

Christopher Gavigan Christopher Gavigan (born April 19, 1974) is an American entrepreneur, author, and co-founder of The Honest Company. Career In January 2012, Gavigan and business partners Jessica Alba and Brian Lee launched The Honest Company. Gavigan has se ...

, and Sean Kane. The Honest Company manufactures and sells many different products, including baby and personal hygiene products.

Notable

Lee was named one of the "25 most notable Korean-American entrepreneurs" by Forbes magazine in the year 2009.Forbes.

In 2014, he was commended as the Ernst & Young Entrepreneur of the Year Award, Emerging Entrepreneur of the Year by EY Entrepreneur of the Year.

References

External links

Shoedazzle

The Honest Company
{{DEFAULTSORT:Lee, Brian 1971 births People from Seoul Living people University of California, Los Angeles alumni UCLA School of Law alumni American chief executives Servite High School alumni Skadden, Arps, Slate, Meagher & Flom people