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Breil is an Italian luxury company of
This brand started in
Milano explorer
/ref> Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses.
Breil Official
Watch manufacturing companies of Italy Jewellery companies of Italy Manufacturing companies based in Milan Italian brands Luxury brands Watch brands
Binda Group
The Binda Group is an Italian watch, jewellery, leather accessories corporate group founded by Innocente Binda in 1906, headquartered in Milan and headed by brothers Marcello and Simone Binda, grandsons of the founder.
Organization
The company ow ...
. Its products include watches
A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached b ...
, jewels
A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rocks (such as lapis lazuli, opal, a ...
, eyewear, fragrances, and leather
Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hog ...
accessories.
History
This brand started in Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
in 1939, named after a Swiss municipality. In 1942, the first Breil wristwatch was introduced. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches from his production from the Eiffel Tower
The Eiffel Tower ( ; french: links=yes, tour Eiffel ) is a wrought-iron lattice tower on the Champ de Mars in Paris, France. It is named after the engineer Gustave Eiffel, whose company designed and built the tower.
Locally nicknamed "' ...
in Paris to show that after a flight of 302 meters, his watches proved to have been fully functional.
Operations
In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women;Monica Bellucci
Monica Anna Maria Bellucci (; born 30 September 1964) is an Italian actress and model. She began her career as a fashion model, modelling for Dolce & Gabbana and Dior, before making a transition to Italian films and later American and French f ...
, Shana (singer), Carré Otis
Carré Brennan Otis (born September 28, 1968) is an American model and actress.
Early life
Carré Otis was born in San Francisco, and raised in Marin County, California, along with her older sister Chrisse and her younger brother Jordan. She at ...
, Charlize Theron, Jessica Alba
Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...
, Laura Chiatti
Laura Chiatti (born 15 July 1982, Castiglione del Lago, Italy) is an Italian actress and singer. She is the leading lady in two successful films: ''Ho voglia di te'', alongside Riccardo Scamarcio, and Paolo Sorrentino's third film ''The Family ...
were the chosen models for this campaign.
In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.
Products
Lines of watches are several and with various names in related countries; among these lines or collections, some famous are: Beaubourg in 1979, Breil Tribe in 1996, Breil Milano in 2001,/ref> Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses.
See also
*Binda Group
The Binda Group is an Italian watch, jewellery, leather accessories corporate group founded by Innocente Binda in 1906, headquartered in Milan and headed by brothers Marcello and Simone Binda, grandsons of the founder.
Organization
The company ow ...
References
{{reflistExternal links
Breil Official
Watch manufacturing companies of Italy Jewellery companies of Italy Manufacturing companies based in Milan Italian brands Luxury brands Watch brands