Bratz is an American

fashion doll Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, though ...

and

media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or ...

created by former

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

employee Carter Bryant for

MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...

which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including ''

Bratz Kidz Bratz Kidz are the child equivalent to the popular Bratz doll line. The dolls are six inches (152.4 mm) tall and are proportioned to be shorter than the normal Bratz. Produced characters Bratz Kidz based on the original Bratz dolls: * ...

'', ''

Bratz Boyz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...

'', '' Bratz Babyz'' and ''

Bratzillaz ''Bratzillaz (House of Witchez)'' was an American line of fashion dolls released by MGA Entertainment in 2012. The line was a spin-off of the company's popular franchise Bratz. Bratzillaz dolls are marketed as witches with special powers that make ...

'' and a

consisting of

discography Discography is the study and cataloging of published sound recordings, often by specified artists or within identified music genres. The exact information included varies depending on the type and scope of the discography, but a discography entry ...

and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market. The ''Bratz'' doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on

pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...

trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with

over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. MGA has paused the ''Bratz'' brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America. In July 2015, ''Bratz'' relaunched a second time with new doll lines and introducing a new main character, ''Raya'' to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016. In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

Products and history

Though Bratz dolls fared poorly at their May 21, 2001 debut — mostly due to the long-held monopoly by the

-staple

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

— their popularity increased the following Christmas. In the first half-decade since debut, 125 million products were sold worldwide, and, in 2005, global sales of Bratz and Bratz products grossed over two billion dollars. In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent. The competition was high with Barbies, but became more and more popular with time. The success of the original four dolls generated a quartet of similar dolls between 2002 and 2003. Sets of twins were also introduced. The dolls were sold separately and in themed environments. Accessories such as playsets, furniture, and cars were also released, as well as a

composed of

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...

s and interactive

DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...

s. In August 2010, MGA released their first Bratz dolls in a year to celebrate the 10th anniversary/first decadial anniversary of the franchise. In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on 10 October 2010. ''Bratz Party'' and ''Talking Bratz'' were in

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...

and

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

stores. In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match their competitor

Monster High Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi ...

while keeping their unique faces, and sporting brand new fashions. Only the 4 principal ''Bratz'' characters, alongside Meygan, Fianna, Shira, Roxxi and Phoebe have been made in the new bodies. In January 2014, MGA revealed that ''Bratz'' would go on a country-based hiatus (only for/in the United States) for a year in an attempt to rebuild the brand after an admittedly first relaunch in September 2010 to celebrate the brand's first decadial anniversary, resulting from the lawsuit against Mattel, which was met with decreased popularity. MGA Entertainment felt that it wanted to give the brand "the comeback it truly deserved". The Bratz relaunched a second time in July, 2015 with the introduction of ''Raya'', a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. On 20 May 2017, MGA Entertainment CEO,

Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.Black Friday of 2018, the new set of ''Bratz Collector'' dolls designed by Hayden Williams were officially released and sold exclusively through

Spin-offs

The original line of dolls has generated a number of spin-offs such as ''Lil' Bratz'', ''Bratz Boyz'', ''Bratz Kidz'', ''Bratz Babyz'', ''Itsy Bitsy Bratz'', ''Bratz Lil' Angelz'', ''Be-Bratz'', and ''Bratz Petz''. Two ''

'' were released in 2002 with others debuting in 2003, 2007, and 2008. Bratz also includes ''Bratz Boyz'' and ''Boyz Twiinz''. ''Lil' Bratz'' (2002) are miniature versions of the original five Bratz and eventually included Lil' Boyz based on the Bratz Boyz. In 2007, a clothing line was released called Lil' Bratz Couture. '' Bratz Babyz'' debuted on 22 August 2004, with infant accessories such as bottles and blankets. Characters from the regular Bratz line have been released as ''Babyz''. ''Bratz Lil' Angelz'' (2007) are the newborn, collectible version of ''Bratz Babyz''. Smaller than regular ''Bratz Babyz'', they include their own newborn pets. ''Bratz Petz'' debuted in 2004 and was discontinued in 2006. They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories. Bratz Petz have been re-released in Australia and the U.K. with bobble heads and accessories. ''

'', the "kid" equivalent of the teenaged Bratz dolls, were introduced in 2006. The dolls were 6″ (15 cm) tall and, thus, shorter than the regular Bratz. Bratz Boyz Kidz are introduced in 2007 starring four of the Bratz Boyz. Soon after the release of the ''Bratz Boyz Kidz'', the clothing was changed from fabric to plastic snap-ons. ''Be-Bratz dolls'' (2007) were designed for owner customization. With a Be-Bratz USB Key, the doll owner can take a Be-Bratz doll online, name it, and create an online social homepage. Games can be played with the Be-Bratz account to acquire accessories for the doll. In September 2012, the '' Bratzillaz (House of Witchez)'' were released as a spin-off line, depicting the 'witch cousins' of the Bratz, capitalizing on the fresh popularity and

cult following A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...

from the launch of ''

'' by

Controversies

The parental group ''Dads and Daughters'' were upset at the marketing of the ''Bratz Secret Date'' collection. The dolls were packaged with a Bratz girl in the right half of the box — either Cloe, Yasmin, Jade, Meygan, or Nevra — and matched with a mystery Boyz doll behind the door on the left. A window showing the doll's feet would provide a clue to which Boyz doll it was, especially important in the quest for a rare Bryce doll, available in only one of every 24 boxes. The group complained that the dolls' marketing was encouraging young girls to sneak out of the house and go on blind dates with strangers. They also took issue with accessory champagne bottles and glasses, but were later confirmed to be smoothie bottles. MGA later renamed the collection to ''Bratz Blind Date''. On 21 December 2006, the

National Labor Committee The Institute for Global Labour and Human Rights, formerly known as the National Labor Committee (until 2011), is a non-profit, non-governmental organization (NGO) that investigates human and labor rights abuses committed by large multinational c ...

(now ''The Institute for Global Labour and Human Rights'') announced that the factory workers behind Bratz dolls in China have labored for 94½ hours a week, while the factory paid only $0.515 an hour. The cost of labor per doll was $0.17. The retail price for a single doll ranges between $9.99 to $22.99, depending on the included items and specific retailer. The allegations in the report describe practices found at many Chinese factories producing name-brand products for export. They include required

overtime Overtime is the amount of time someone works beyond normal working hours. The term is also used for the pay received for this time. Normal hours may be determined in several ways: *by custom (what is considered healthy or reasonable by society), ...

exceeding the legal maximum of 36 hours a month, forcing workers to stay on the job to meet stringent

production quota A production quota is a goal for the production of a good. It is typically set by a government or an organization, and can be applied to an individual worker, firm, industry or country. Quotas can be set high to encourage production, or can be use ...

s and the denial of paid

sick leave Sick leave (or paid sick days or sick pay) is paid time off from work that workers can use to stay home to address their health needs without losing pay. It differs from paid vacation time or time off work to deal with personal matters, because sic ...

and other benefits. The report shows copies of what it says are "cheat sheets" distributed to workers before auditors from

or other customers arrive to make sure the factory passes inspections intended to ensure the supplier meets labor standards. It said workers at the factory intended to go on

strike Strike may refer to: People * Strike (surname) Physical confrontation or removal *Strike (attack), attack with an inanimate object or a part of the human body intended to cause harm *Airstrike, military strike by air forces on either a suspected ...

in January 2007 to protest plans by factory managers to put all employees on temporary contracts, denying them legal protection required for long-term employees. After the announcement, MGA Entertainment CEO,

Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.Playthings'' magazine stating that the information is false and the company is not familiar with the company named in the report and MGA uses first-rate factories in "the orient" to make its goods, besides

and

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

. Larian said that he never heard about the news or of "the organization who is behind this negative and false campaign immediately prior to the last holiday shopping weekend." In 2007, concerns over the

body image Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. The concept of body image is used in a number of disciplines, including neuroscience, psychology, medicine, psychiatry, ps ...

and lifestyle the ''Bratz'' dolls allegedly promoted were raised by the

American Psychological Association The American Psychological Association (APA) is the largest scientific and professional organization of psychologists in the United States, with over 133,000 members, including scientists, educators, clinicians, consultants, and students. It ha ...

after they established their "Task Force on the

Sexualization Sexualization (or sexualisation) is to make something sexual in character or quality or to become aware of sexuality, especially in relation to men and women. Sexualization is linked to sexual objectification. According to the American Psychologi ...

of Girls." In their published report, they cited concern over the adult-like sexuality the Bratz dolls allegedly portray. Another study found that for young African-American girls, the dolls' racial diversity was a more salient variable during play than their sexualized outfits. The controversy over alleged oversexualization of Bratz dolls for young girls was alluded to in a 2007 episode of ''

Boston Legal ''Boston Legal'' is an American legal drama and comedy drama television series created by former lawyer and Boston native David E. Kelley, produced in association with 20th Century Fox Television for ABC. The series aired from October 3, 2004, t ...

'' titled "Guise n' Dolls." Bratz were not the only dolls to be criticized in this report, which highlighted not only toys but also other products and the wider media. In the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, a ''Bratz'' spokesman defended the toy line, saying that "it is consumed by 8+-year-olds" and "are aimed at the preteen and teen market", adding that the dolls were considered for "female consumers at ages 10 to 18", with the focus on the dolls while on looks was not on "sexualization" and that "friendship was also a key focus" of Bratz dolls. The spokesman quoted Dr. Brian Young of the

University of Exeter The University of Exeter is a public university , public research university in Exeter, Devon, England, United Kingdom. Its predecessor institutions, St Luke's College, Exeter School of Science, Exeter School of Art, and the Camborne School of Min ...

, saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty."

Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

...

, voiced the opinion that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly".

Legal issues

Since the 2001 launch of ''Bratz'', sales of the Mattel, Inc.-staple

fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the United Kingdom and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz''. In April 2005, MGA Entertainment filed a

lawsuit - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...

against Mattel, claiming that the "

My Scene My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002. They were discontinued in the US in 2008, and worldwide in 2011. Mattel's Barbie character is one of the dolls in the toy line. The My Scen ...

" line of Barbie dolls had copied the doe-eyed look of ''Bratz'' dolls. They even added the word "only" to the toy line's slogan "The ''only'' girls with a passion for fashion" by attempting to isolate their dolls from Mattel's, as many casual consumers confused the difference of two brands. On 10 December 2006, Mattel sued MGA Entertainment for $500 million, alleging that the brand's creator, Carter Bryant, was working for Mattel when he developed its original idea/concept. On 17 July 2008, a federal jury ruled that Bryant had created the ''Bratz'' concept while he was working for Mattel, despite MGA's claim that Bryant had not been employed by Mattel at the time and Bryant's assertion that he had designed the ''Bratz'' concepts between two separate periods of employment at Mattel. The jury also ruled that MGA and its CEO

Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.Stephen G. Larson Stephen Gerard Larson (born October 26, 1964) is a former United States district judge of the United States District Court for the Central District of California and a partner in the Los Angeles law firm of Larson LLP, which he co-founded in 2016 ...

granted a permanent injunction requested by Mattel against MGA. Subsequently, on 10 December 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all ''Bratz'' products, ensuring that retailers would be allowed to continue to sell the ''Bratz'' products through at least the Court's final ruling on the matter. In their initial statement, the Court suggested Larson's previous ruling was "draconian" and had gone too far in awarding ownership of the entire ''Bratz'' franchise to Mattel. The Court of Appeals also ordered MGA and Mattel to resolve their dispute out of court.

Isaac Larian Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.Steve Madden Steven Madden (born March 23, 1958) is an American fashion designer and businessman. He is the founder and former CEO of Steve Madden, Ltd., a publicly traded company. Life and career Madden was born in Far Rockaway, Queens, the son of a Jewis ...

, were "pilfered" when Carter Bryant, during his 2008 court testimony, testified that he had been inspired by Steve Madden shoe ads which he saw in ''

Seventeen Seventeen or 17 may refer to: *17 (number), the natural number following 16 and preceding 18 * one of the years 17 BC, AD 17, 1917, 2017 Literature Magazines * ''Seventeen'' (American magazine), an American magazine * ''Seventeen'' (Japanese m ...

'' magazine. Belair says neither MGA nor Mattel "sought or obtained permission ... to copy, reproduce, create derivative works from or distribute" his "copyrighted" work. In 2011, MGA prevailed over Belair, with the summary judgment stateting that, "Belair cannot monopolize the abstract concept of an absurdly large-headed, long limbed, attractive, fashionable woman."

and MGA returned to court in January 2011 to renew their battle over who owns ''Bratz'', which this time includes accusations from both companies that the other side stole trade secrets. In April 2011, a federal jury returned a verdict supporting MGA, with Mattel in August that year ordered by the same court to pay MGA $310 million for attorney fees, stealing trade secrets and false claims rather than the $88.5 million issued in April. In July 2012, MGA Entertainment sued

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

for $10 million for causing, according to the BBC, "'deliberate' delays to the release of a doll based on her image." The Ninth Circuit Court of Appeals vacated without prejudice the $170 million judgment from 2008 against Mattel on procedural grounds in January 2013. In 2014, MGA filed a complaint in a California state court, seeking in excess of $1 billion.

Media Franchising

Films

There have been a number of animated Bratz

direct-to-video Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was p ...

films, all of which were originally distributed by

20th Century Fox Home Entertainment 20th Century Studios Home Entertainment (commonly referred to as 20th Home Video, or 20th Home Entertainment, formerly known as 20th Century-Fox Video, CBS/Fox Video, Fox Video, and 20th Century Fox Home Entertainment) is a home video label of Wa ...

and were later re-released through

Lionsgate Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered ...

. Some of the films, including ''Bratz Go to Paris: The Movie'' is a re-released compilation of three ''Bratz'' episodes from the first season, consisting of "''Go to Paris I / Bratz in Playland''", "''Go to Paris II / Bratz in Franceland''", and "''Go to Paris III / Bratz in Ragland''". ''Bratz Babyz Save Christmas'', originally released in 2008, was re-released by

in 2013 as ''Bratz Babyz Save Christmas: The Movie''. The live-action adaptation of the franchise involving the four main characters exploring high school troubles and cliques was met with overwhelmingly negative reviews from critics including at

Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...

with emphasis "full of mixed messages and dubious role-models", adding that "''Bratz'' is too shallow even for its intended audience." ''Bratz: Rock Angelz'' first premiered on

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...

in the U.S. on 4 October 2005 as a

television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...

was and later released on DVD by

(and later re-released by

) the following week. ;Traditional animation * '' Bratz: Starrin' & Stylin''' (August 3, 2004) * '' Bratz Babyz: The Movie'' (September 12, 2006) ;Computer animation/CGI Animation * ''Bratz: Rock Angelz'' (October 4, 2005) * ''Bratz: Genie Magic'' (April 11, 2006) * ''Bratz: Passion 4 Fashion – Diamondz''/''Bratz Forever Diamondz'' (September 26, 2006) * ''Bratz: Fashion Pixiez'' (February 27, 2007) * ''Bratz Kidz: Sleep-Over Adventure'' (July 31, 2007) * ''Bratz: Super Babyz'' (October 9, 2007) * ''Bratz Kidz: Fairy Tales'' (February 26, 2008) * ''Bratz: Girlz Really Rock'' (September 22, 2008) * ''Bratz Babyz Save Christmas'' (November 5, 2008) * ''Bratz: Pampered Petz'' (October 5, 2010) * ''Bratz: Desert Jewelz ''(January 10, 2012) * ''Bratz: Go to Paris the Movie'' (October 8, 2013) ;Live-action * ''

Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...

'' (August 3, 2007)

Television and web series

Bratz TV series

A CGI-animated TV series adaptation was produced by

Mike Young Productions Splash Entertainment, LLC., formerly known as Mike Young Productions, Inc., MoonScoop Entertainment, LLC. and Taffy Entertainment, is an American animation studio that produces children's TV series. Splash also controls the streaming service Kab ...

(now ''Splash Entertainment'') and premiered in the United States on

4Kids TV 4Kids TV (often stylized as 4K!DSTV and formerly known as FoxBox from September 14, 2002 to January 15, 2005) was an American block programming, television programming block and Internet-based video on demand children's network operated by 4Kid ...

Bratz: BFF (Best Friends Forever)

In August 2007, an 88-minute CGI-animated audiovisual production titled ''Bratz: BFF (Best Friends Forever)'' was released on the DVD rental website portal of

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

Bratz Design Academy

From October 2008,

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

aired a reality show titled ''Bratz Design Academy'', in which children aged 9 to 14 compete in fashion challenges similar to ''

Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. The contestants compete with each other to create the best clothes and are restricted by time, mater ...

'', with the winner designing clothing for a British line of Bratz dolls.

Bratz Rock

On 10 October 2010, MGA premiered the first episode of an 11-episode

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

web series called ''Bratz Rock'', revolving around the main characters as they enter a music competition held by fictional music star "Whisper", and as they get closer to finishing their song for the contest, they also uncover Whisper's true identity. On October 14, 2010, the series was announced as postponed, but the remaining episodes were never released.

Bratz Makin' The Band

On 24 January 2011, MGA hired Morgan Mendieta to create a teaser for an upcoming Bratz reality series. He leaked a rough cut of the teaser on his blog. The show, titled ''Bratz Makin' The Band'', is an online talent competition reality show, in which Bratz fans will form bands and compete via the Bratz YouTube channel. The final five bands will be flown to Hollywood, California, where they will be followed and interviewed by reporters. The winners will receive various prizes, including electric guitars. The leaked teaser also confirmed the release of a Bratz DVD due out in fall 2011, also titled ''Bratz Makin' The Band''.

Bratz (web series)

In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled ''Bratz: Friends Forever'' on

. The web series was seen on American TV on

Kabillion Kabillion is a children's video-on-demand service owned by Splash Entertainment. Launched on January 7, 2007, Kabillion is available both as a free VOD channel currently available on Comcast, Spectrum, Charter Communications, Altice USA, Cox Commu ...

Talking Bratz (web series)

In May 2021, Bratz announced via their

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

handle that a new web series titled "Talking Bratz" would air exclusively on their

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

handle. In a similar CGI-style animation to the original TV series which aired between 2005 and 2008, the series consisted of various Bratz characters being interviewed in a talk-show like studio. The series saw the return of two of the TV series cast in

Olivia Hack Olivia may refer to: People * Olivia (name), including a list of people and fictional characters with the name * Olivia (singer) (Olivia Longott, born 1981), American singer * Olívia (basketball) (Carlos Henrique Rodrigues do Nascimento, born 1974 ...

and

Ogie Banks Ogie Banks (born June 13, 1973) is an American voice actor. He is best known for his roles as Clawd Wolf in '' Monster High'', and Luke Cage and Miles Morales in ''Ultimate Spider-Man''. He also voices Dylan in the ''Bratz'' franchise and Omoi i ...

Discography

* '' Bratz: Rock Angelz Soundtrack'' (2005) * ''Bratz: Genie Magic Soundtrack'' (2006) * ''Bratz: Forever Diamondz Soundtrack'' (2006) * ''Bratz: The Motion Picture Soundtrack'' (2007) * ''Bratz: Fashion Pixiez Soundtrack'' (2007) * ''Bratz: Girlz Really Rock Soundtrack'' (2008)

Games

Interactive DVDs

* ''Livin' It Up with The Bratz'' (2006) * ''Bratz: Glitz 'n' Glamour'' (2007) * ''Lil' Bratz: Party Time!'' (2008)

Video games

* ''

'' (2002) * '' Bratz: Rock Angelz'' (2005) * ''Bratz: Forever Diamondz'' (2006) * ''Bratz Babyz'' (2006) * ''Lil' Bratz: Friends, Fashion and Fun'' (2006) * ''Bratz: Fashion Pixies'' (2007) * ''Bratz: The Movie'' (2007) * '' Bratz: 4 Real'' (2007) * ''Bratz Kidz Slumber Party!'' (2008) * '' Bratz: Super Babyz'' (2008) * ''Bratz: Ponyz'' (2007) * ''Bratz: Ponyz 2'' (2008) * ''Bratz: Girlz Really Rock'' (2008) * ''Bratz: Fashion Boutique'' (2012) * ''Bratz: Action Heroez'' (2013) * ''Bratz: C.I.Y. Shoppe (201

' * ''Bratz: Total Fashion Makeover'' (2021) * '' Bratz: Flaunt Your Fashion'' (2022)

References

External links

* {{Authority control Products introduced in 2001 Animated musical groups Fashion dolls Fictional musical groups Teenage characters in television Teenage characters in film Teenage characters in animated films MGA Entertainment brands 2000s toys 2010s toys 2001 establishments in the United States Toy controversies