Brand Affinity Technologies (BAT) is a

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

services company. It was founded by brother entrepreneurs

Ryan Steelberg Ryan Steelberg is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on NASDAQ (VERI). He al ...

and

Chad Steelberg Chad Steelberg is an American serial entrepreneur who co-founded AdForce (IPO), 2CAN Media (Sold to CMGi), and dMarc Broadcasting (Sold to Google). Most recently, Chad Steelberg co-founded Veritone. along with his brother, Ryan Steelberg, and s ...

. In October 2012, Brand Affinity Technologies acquired Printroom, a leading fan

photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed ...

business.

References

Advertising agencies of the United States {{tech-company-stub